2014 media kit - seed world

2014media kit

SeedWorld.com | T: 877-710-3222 E: [email protected]

2014 MEDIA KIT

The main focus of Seed World has always been—and continues to

be—directly reaching seed companies and retailers in the United

States. We’ve spent years—97 years to be exact—building a solid

foundation of knowledge of this target audience and the industry.

With tailored, seed-focused content, Seed World is specialized

media which provides unparalleled value to the industry, our

readers and our advertisers. Our content is comprised of far more

than just articles: it’s a total package that fuses current issues with

compelling analysis in addition to an array of digital offerings that

take our audience to the heart of the stories that matter. With a

steady year-over-year increase in readership, Seed World has proven

that it is not only a highly relevant, but indispensable information

source for the industry.

Both the seed industry and world of communications are changing

at a rapid pace, and that’s why Seed World is committed to being

a multifaceted media platform: web, magazine, mobile and video

provide multiple channels through which to consume practical

information, ideas and solutions that matter to your business.

It’s no surprise that digital and mobile media are swiftly growing

methods of consuming information—which is why we’ve expanded

our focus to place significant emphasis on these delivery mediums.

Our digital platforms extend our reputation of reliability and for

delivering relevant news and eye-catching design to the web as well

as mobile devices, where you can find content from our magazine as

well as video archives, breaking news and current events.

With the SeedWorld.com website, Seed Week digital newsletter and

Giant Views of the Industry video interviews, Seed World has made

a point of touching on every aspect of digital media to bring you the

issues as they affect your business—and your bottom line. We find

it interesting that while consumption of digital media is increasing,

demand for the Seed World print magazine is not declining, which

confirms continually increasing audience engagement.

Successful advertisers understand just how important it is to utilize

an integrated approach, and the multiple channels offered by Seed

World Media represent a proven opportunity for increased success

and market penetration.

Visit SeedWorld.com to get a flavor of what the digital world means

to us.

Shawn Brook

publisher, Seed World

[email protected]

seedworld.com

C e l e b r a t i n g a S t a ’ S 1 3 0 th a n n u a l C o n v e n t i o nJune 2013

seedworld.com

Protecting Pollinators

LLP Seed PoLicy

emerging Seed marketS

trade barriers

Fighting Herbicide resistant Weeds

Trait Pipeline and Education Efforts

PatentexPiration

is the industry prepared?

seedworld.com

7 StepS to building

SuStainable partnerShipS

Jim Whitt Stop planning and

Start pioneering

brand equity Case studies

January 2013

IPSA’s 24th Annual Conference: Riding foR the BRand

product poSitioning

Get It RIGht

keeping up With corn traitS

Selling Seed and Social media

What’s your roe?

seedworld.com

February 2013celebrating asta’s 52nd Vegetable and Flower seed conFerence

vegetable venture

RR1 Soybean Patent exPiRation What to tell groWers

GauGinG Consumer

DemanD

What are industry leaders saying about the development and release of Ge vegetables in north america?

oRnamental oveRhaul

Floriculture industry status

honey bee health

nPGS Keepers oF diversity


AUDIENCE PROFILE

Management Roles 3,871

Owners 1,865

Agronomists 1,594

Sales & Marketing 1,265

Research & Development 1,391

0

Total Circulation: 9,100+

Seed Companies 3,918

Government 306

Universities/Libraries 606

Laboratories 479

Breeders 565

Retailers/Wholesalers/Brokers 4,092

500 1000 1500 2000 2500 3000 3500 4000

READERSHIP BREAKDOWN

*All members of the American Seed Trade Association, Independent Professional Seed Association, Western Seed Association, Pacific Seed Association, Atlantic Seed Association and Texas Seed Association receive copies of Seed World.

READERSHIP PROFILE

12%13% 16%

41%

18%


EDITORIAL CALENDAR

DECEMBER 2013 SPECIAL DISTRIBUTION DEADLINEBig Ideas• Giant Views of the Industry• Future of plant breeding • Framing future discussions in seed • Advances in soybeans and corn • Pest resistance to Bt crops: update• Seed treatments: new products, research etc.• Corn dust research consortium• Precision ag and data• Protecting Pollinators: Part IV

• ASTA CSS Conference & Seed Expo December 10-13, 2013, Chicago, IL

Booking: October 18, 2013Artwork: October 25, 2013

JANUARY 2014 SPECIAL DISTRIBUTION DEADLINETechnology Showcase• Equipment case studies: new equipment and technology spotlights• New technologies and developments in breeding • Developments in seed testing • Gene busting• Negative cross-resistance to defeat herbicide resistant weeds • Protecting pollinators: Part V

• IPSA Annual Conference January 2014

Booking: November 14, 2013Artwork: November 21, 2013

FEBRUARY 2014 SPECIAL DISTRIBUTION DEADLINEFlower and Veg Spotlight • New varieties• Breakthroughs in the veg industry• Floriculture industry report• Organic Seed Sector• National Seed Health System• Phytosanitary updates

• ASTA Vegetable and Flower seed conference 2014, January 25-29, Monterey, CA

Booking: December 6, 2013Artwork:December 13, 2013

INTERNATIONAL EDITION 2014 SPECIAL DISTRIBUTION DEADLINE• International Seed Federation 2014

World Seed Congress, May 26-28, 2014

Booking: April 18, 2014Artwork:April 25, 2014

JUNE 2014 SPECIAL DISTRIBUTION DEADLINERegulatory Roll Call• Patent expiration: Update on the Accord and GEMMA• Coexistence: progress and challenges• Synchronous approvals• Intellectual Property Rights and the seed industry: issues, challenges and progress• Labeling requirements and GMOs• GM wheat in the US• Hybrid wheat and the US• A look at UPOV and US PVPO: what is required to keep these systems technically

current in all aspects

• ASTA’s 131st Annual Convention Indianapolis, June 11-14, 2014

Booking: May 2, 2014Artwork:May 9, 2014

SEPTEMBER 2014 SPECIAL DISTRIBUTION DEADLINEGermplasm Grab Bag• Effects of the European ban on neonicotinoids• Genetic enhancement of maize program• Update on FAO germplasm initiatives• How are the International Treaty on Plant Genetic Resources and the Convention

on Biological Diversity managing genetic resources and making them available to breeders?

• European Seed Association Annual Meeting, October 2014, Brussels, Belgium

Booking: July 18, 2014Artwork:July 25, 2014


LEAD GENERATION

To submit a news release to be included in Seed Week, email us at [email protected].

@

The magazine for the U.S. seed industry that delivers real marketing, lead generation and custom media solutions for today’s innovative businesses supplying products and services to this lucrative 12 billion dollar market.

With information, advice and ideas covering virtually every business aspect of the U.S. seed market, Seed World is read by owners, presidents and CEOs to help them run and grow their businesses. Seed World is dedicated to creating custom solutions to help marketers reach this engaged audience of decision-makers, who are in the market for products and services to help grow their companies.

WEBSITE

A regular information portal and destination for decision-makers in the U.S. seed industry, SeedWorld.com delivers an information-rich online platform that offers marketers a proven and cost-effective way to deliver their message 24/7/365. Drive your marketing efforts and ROI with an integrated solution on SeedWorld.com and enhance your business development efforts as decision-makers seek out your products and services online.

KEY ONLINE METRICS

7-8 average views per visit7.4 min average time spent on site61% regular return visitors90.5% of all site visitors watch Giant Views of the Industry

SEED WEEK

Staying on top of the ever-changing seed industry, Seed Week delivers the latest American and international seed industry news as it affects your business: company mergers and acquisitions, research breakthroughs, industry personnel changes, new products and equipment news delivered to 5,000+ subscribers via e-mail.

Written by the editorial staff of Seed World, Seed Week is a weekly synopsis of news, views and breakthroughs.

Sponsorship Includes:• Linked company logo on Seed Week• Up to 4 advertising positions within the newsletter• Linked company logo on the Seed Week page on

SeedWorld.com


View our Giant Views videos at SeedWorld.com.

LEAD GENERATION

STORY OF THE WEEK

Story of the Week is a weekly featured article sent via e-marketing to our Seed Week online distribution list of 5,000+ seed industry professionals. It includes a small paragraph of a story from the current issue of Seed World. Readers must click through to the full article in the online version to read the remainder of the story. Seed World’s Story of the Week is currently recording an average 19.18% click rate and a 24.65% open rate.

Sponsorship Includes:• Linked company logo on each edition• Up to two additional advertising positions on each edition• Advertisers receive unlimited copies of each story for

personal distribution

GIANT VIEWS OF THE INDUSTRY

A streaming video segment on SeedWorld.com that offers 4-5 sound bites on different topics from leaders in the seed industry (new interviews are posted monthly), Giant Views of the Industry is receiving a tremendous amount of traffic. Divided into one- to two-minute segments and titled for easy selection of a segment of interest, Giant Views helps the industry better share ideas and observations.

#1 viewed segment on SeedWorld.com

Sponsorship Includes:• Linked company logo on Giant Views page of

SeedWorld.com• Linked company logo on the Giant View of the Week

e-newsletter

CUSTOMIZED SOLUTIONS

Direct MailTake advantage of targeted direct mail to the Seed World distribution list. We recommend performing a direct mail drop between magazine publication months to create consistency and lift response rates.

Custom Email Marketing Expand your reach with Seed World buyers and connect with new customers via our custom email marketing service. Custom Landing Page/Microsite DevelopmentCustom landing pages and microsites are powerful tools to generate leads and capture more sales into your pipeline. Let our team of designers create the perfectly targeted piece for your marketing outreach initiatives.


AD SPECIFICATIONS

PRINT GUIDELINES

TRIM SIZE FULL BLEED LIVE AREA

DPS 16.5” x 10.875” 16.75” x 11.125” 15.375” x 9.875”

Full Page 8.25” x 10.875” 8.5” x 11.125” 7.125” x 9.875”

1/2 Page DPS 15.37” x 4.75”

2/3 .1” x 6.58”

1/2 PageHorizontal 7.125” x 4.75” Vertical 3.5” x 9.875”



Premium Positions

Inside Front/ Inside Back Cover

8.25” x 10.875” 8.5” x 11.125” 7.125” x 9.875”

Outside Back Cover 8.25” x 10.875” 8.5” x 11.125” 7.125” x 9.875”

1/2 Page DPS on the Table of Contents

15.3” x 4.75” 15.55” x 4.875” (no bleed on top)

Please follow the provided size formats and ensure your ad is in RGB colour format. Your resolution should be set to 72dpi and have a maximum file size of 40KB. All rich media formats must cease after a maximum of 15 seconds. For Flash media formats, a maximum size of 60KB (on initial load) is permitted.

*Submit artwork as .jpg, animated .gif or

Flash file (.SWF). (Please send an animated

.gif along with any Flash formats.)

*All print files should be submitted in a press-ready PDF format. Please ensure that your ad is in four-color process and that all images and fonts have been embedded into the PDF file. All of your images should have a 300 dpi resolution. Any full-page ads or double-page spreads must have a 1/8” bleed on all sides with crop marks.

For information on standard and premium ad specifications please contact us at: [email protected].

PRINTING SPECS

DIGITAL SPECS

ONLINE GUIDELINES

AD SIZE FILE SIZE ANIMATION LENGTH

Leaderboard 728 x 90 pixels 40KB 15 sec.

Medium Rectangle 300 x 250 pixels 40KB 15 sec.

Beltway 400 x 60 pixels 40KB 15 sec

Digital Flip Book (Include an .eps logo)

300 x 250 pixels 40KB 15 sec.

Skyscraper 300 x 600 pixels 40KB 15 sec.

Button Ad 160 x 100 pixels 40KB 15 sec.

Bottom Beltway 400 x 60 pixels 40KB 15 sec.

Giant Views Exclusive Medium Rectangle


Article Exclusive Medium Rectangle


E-NEWSLETTER GUIDELINES

AD SIZE FILE SIZE ANIMATION LENGTH

Full Banner Ad 468 x 60 pixels 40KB 15 sec.

Wide Skyscraper Ad 160 x 600 pixels 40KB 15 sec.


CONTACT US

ADVERTISING INQUIRIES

Craig Armstrong Vice President, Business Development [email protected] 204-272-2595

Hiten Shah Account Manager [email protected] 204-477-8183

Sam Mostafa Account Manager [email protected] 204-480-9048

Shawn Brook President [email protected] 204-480-4958

EDITORIAL INQUIRIES

Julie Deering Editor [email protected] 204-453-1965 ext 815.

SUBSCRIPTION INQUIRIES

Circulation Desk [email protected] 204-453-1965

PRODUCTION INQUIRIES

Production [email protected]

MARKETING AND COMMUNICATIONS INQUIRIES

Adria Grewal Marketing Manager [email protected] 204-453-1965 ext. 811

2014 media kit - seed world

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