#TARGETINGTOMORROW

#TARGETINGTOMORROW

2 0 1 5 D I G I TA L M A R K E T I N G T R E N D S

#TARGETINGTOMORROW

Non-Linear Consumption

3

THEN NOW

#TARGETINGTOMORROW4

Content Boom

#TARGETINGTOMORROW

Native

5

#TARGETINGTOMORROW

Fragmentation & Preference

6

#TARGETINGTOMORROW

Social Amplification

7

21% 7% 1% Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy

Ads…of global traffic referred from

#TARGETINGTOMORROW

Mobile First

8

32%

68%

14%

86%

2%

98% 74%

26%

8%

92%

54%46%

1%

99%100%

Facebook Twitter Instagram Linkedin

Printerest Tumblr Vine Snapchat

160 MMsmartphone

owners in the US

50% of queries will be mobile by Jan ‘15.

Desktop Mobile

#TARGETINGTOMORROW

Data Boom

9

LANDSCAPE OF

BIG DATA

120 MILLION PEOPLE IN THE U.S. NOW OWN SMARTPHONES UP 30 MILLIONIN JUST THE PAST YEAR

FOR $600 YOU CAN BUY

A DISK THAT CAN STORE

ALL OF THE WORLD’S

MUSIC

30 + BILLION TO FACEBOOKEVERY MONTH

72 HOURS OF VIDEO ARE

ADDED TO YOUTUBE AVERY MINUTE

BY THE END OF 2012 COMSCORE WAS CAPTURING 1.4 TRILLION DIGITAL INTERACTIONS PER MONTH

92 % OF THE WORLD’S DATA WAS CREATED IN

JUST THE PAST TWO YEARS

MORE THAN 1.4 BILLION COMSUMERS

ARE SPENDING 22% ON THEIR ONLINE

TIME USING SOCIAL PLAFORMS

TOP 5 VIDEO STREAMING WEBSITES ARE YOUTIBE.COM, VIMEO.COM, METACAFE.COM, HULU.COM, VEOH.COM

STREAMING VIDEO TAKES UP

MORE THAN 1/3 OF INTERNET

TRAFFIC DURING NORMAL

TELEVISION WATCHING HOURS

TODAY’S SMARTPHONE WOULD HAVE BEEN THE

MOST POWERFULL COMPUTER IN THE

WORLD IN 1985

OPTION 1

#TARGETINGTOMORROW

Programmatic Evolution

10

1998 2002 2006 2010 2014