alan soon - innovative digital trends in newsrooms for 2016
TRANSCRIPT
Alan SoonFounder & CEO
[email protected]@alansoon
@splicenewsroom
RockIt Moldova:Innovative digital trends in newsrooms for 2016
About me• Career journalist • Radio, TV, newswires, magazines, online • Ex-CNBC, Bloomberg, Star TV, Channel NewsAsia, Yahoo • Newsroom strategy and operations consultant • Digital transformation and change management • ONA Singapore co-founder
Key trends to watch this year.
Trend #1 The reinvention of the home page.
News lives everywhere.
Ongoing Disruption
The news distribution model continues to evolve.
v1.0 PortalsContent host: Own site, Desktop Discovery/Distribution: Home page
The news distribution model continues to evolve.
v1.0 Portals
v2.0 Search
Content host: Own site, Desktop Discovery/Distribution: Home page
Content host: Own site, Some Social, Desktop Discovery/Distribution: Home page, SEO, Social
The news distribution model continues to evolve.
v1.0 Portals
v2.0 Search
v3.0 Social
Content host: Own site, Desktop Discovery/Distribution: Home page
Content host: Own site, Some Social, Desktop Discovery/Distribution: Home page, SEO, Social
Content host: Social, Mobile, Desktop Discovery/Distribution: Social
The news distribution model continues to evolve.
v4.0 Syndicated PlatformsContent host: Social, Publisher Platforms, Mobile Discovery/Distribution: Social, SEO, Platform Apps, Podcasts, Newsletters
The rise of ‘homeless’ media.
NowThis: “The first video news network for the mobile and social generation”
Facebook Instant Articles
LINE News
Quartz Daily Briefing
Publisher
Audience
Direct relationship. Publisher has full control of UX, brand, data.
As distribution changes, so does the relationship with the audience.
Publisher
Audience
Website
Indirect relationship. Publisher has less control over UX, brand, data.
Audience
Audience
GoogleAMP
Audience
YouTube
Audience
Apple
Audience
Newsletters
Audience
Medium
Audience
As distribution changes, so does the relationship with the audience.
Ask:What is your audience’s first contact
with your brand?
“Ultimately a brand doesn’t want a particular post and piece of media. They want a strategy for making content across many networks. Not many companies that can compete with us on that.”
— Buzzfeed CEO Jonah Peretti
BuzzFeed’s vision.
Trend #2 The evolution of lock screens,
notifications and apps
Within 1 Year
“To anyone paying attention, it’s becoming apparent that the golden age of apps is coming to a close.”
— Casey Newton, The Verge
3 companies own the top apps of 2015.
Source: Nielsen
Ask:Do we really need a whole app just
to do that??!!
The post-app media world.
This is the home pageof the phone.
News at a glance. Daily entry point to your app.
(Or not)
The post-app media world.“People have different ways they want to consume information. Search is one way. Social is another way. And we think push notifications might be yet another. We see that as an evolving medium and want to be a part of that.”
— Facebook’s Product Director Michael Cerda
Ask:If you had to build a content
publisher that only lives on the lock screen, what will it look like?
Trend #3 Those pesky ad blockers aren’t
going away.
Ongoing Disruption
Ad blockers are here to stay.
We created this problem.
October 2015 Source: New York Times
TelcoPublisher User
Someone is making money from this.
Trend #4 Bots are almost here.
And they will change how newsrooms work.
Within 1 Year
There’s a lot of automation around the corner.
There’s a lot of automation around the corner.
Slack as an operating system for newsrooms
1. Collaborative group and private chatrooms 2. Automated hub for discovery of stories 3. Works across devices and platforms
How do you decide which stories to run on Facebook?
And many more options to add…
The bots are coming.
Ask:What if we could teach the algo to recognize, recommend and craft
stories.
So how about a playlist for articles?
“My Uber arrives in 2 minutes. Give me something quick to read.”
