2016 05 snapchat for the business professional
TRANSCRIPT
May 2016
Snapchat for Business Professionals? Yes, Snapchat…
•Getting a Sense of Magnitude•Business Perspective of All This?•Business Use Cases
Contents
4
5
Snapchat App Penetration by Age
6
http://marketingland.com/wp-content/ml-loads/2015/09/comscore-snapchat-800x456.png
Hottest Social Network Among Teens
7
https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_4823_teenagers_favorite_social_networks_n.jpg
Visual Sharing is Exploding
8
http://static5.businessinsider.com/image/53ad710e69bedd714c4f8cba-1200-900/unnamed-67.png
Age 18-34 Penetration vs Engagement
9
https://s-media-cache-ak0.pinimg.com/736x/43/11/a6/4311a6e1bb1d9814c4ec023308e6e045.jpg
Age 18-34 – Top Millennial App
10
http://static1.businessinsider.com/image/551c5dc56bb3f70517282d9c-1200-900/bii-sai-cotd-millennial-social-networks-2.png
11
• “Snapchat Closes $1.8 Billion Monster Funding Round”
• “What Your Company Needs To Know To Get Started On Snapchat”
• “Why I Was So Wrong About Snapchat and Why You Probably are Too”
• “A quick guide to Snapchat for people who could care less”
• “Snapchat: The Rising Star of Social Media”
• “Snapchat Is Growing Up” • “Why Your Company Needs To
Be On Snapchat Right Now” • “Everything You Need to Know
About Snapchat” • “Snapchat: Why NOW is the
time to GO HAAARRDD!” • “How to Build and Grow Your
Snapchat Community” • Want More?
Resources to Explore
12
• "Closing a $1.8 billion venture capital round, according to a new document filed with the SEC on Thursday."
• “Earlier this week, documents surfaced that showed the company had authorized the sales of new shares and that Snapchat could be valued as high as $22.7 billion, up from its previous valuation of $16 billion.”
• "Snapchat got its start as an addictive mobile app for teens, but has since grown into a buzzy media company inking deals with major brands and publishers. Last month, the company revealed that its users watch more than 10 billion videos every day on its app."
“Snapchat Closes $1.8 Billion Monster Funding Round” (Fortune, May 26, 2016)
13
http://fortune.com/2016/05/26/snapchat-new-mega-funding/
Return to Resource List
• "One thing is clear: It isn't going anywhere, and it’s definitely not just for teens anymore."
• "Ignoring Snapchat is no longer an option."
“What Your Company Needs To Know To Get Started On Snapchat” (Fast Company, May 24, 2016)
14
http://flip.it/2m0ZU Return to Resource List
• "I, like you, read all the headlines. The financing rounds. The valuations. This thing called Snapchat, the one that kids use to send pics was all over the place. But it wasn’t for me.“
• "I could not have been more wrong.“
• “Every platform out there deserves your attention and until you spend months there actively generating content, engaging with others peoples’ content, and building meaningful relationships on a platform, you are not authorized to dismiss it as pointless."
“Why I Was So Wrong About Snapchat and Why You Probably are Too” (Medium, Feb 23, 2016)
15
http://flip.it/0X7Aq Return to Resource List
• "Well, let me tell you from someone who plays with these platforms all day long… Snapchat is the real deal and here to stay."
• "With the fastest growing demographic people over 25. It’s not young anymore, which shows its maturity. The older the growing demographic the more mainstream it becomes.“
• "Numbers don’t lie. The stats prove people are flocking by the millions to Snapchat. And if I didn’t originally convince you, the numbers should."
“A quick guide to Snapchat for people who could care less” (The American Genius, May 17, 2016)
16
http://flip.it/9fXNC Return to Resource List
• "Initially we all believed Snapchat was the answer for teens and tweens who wanted to social network outside the glare of their over-protective parents. However, what it has become is a highly engaging social network with 10 billion video views a day and 9,000 photos shared every second! While we are sharing less personal information on Facebook, the opposite is true of Snapchat.“
“Snapchat: The Rising Star of Social Media”(Digital Training Institute blog, May 3, 2016)
17
http://flip.it/VJXtb Return to Resource List
• "Whether or not you use it, we’ve all heard of Snapchat. And regardless of your preconceived notions about it, this photo and video sharing app has quickly become popular with adults over the last year, making it a serious contender in the social media world.“
• "...if you're running a business in 2016, you need to be thinking about Snapchat as a channel to grow your customer base. Period... I haven't seen this much consumer attention on one social platform since early 2007 and 2008 with Twitter."
“Snapchat Is Growing Up” (Hubspot blog, April 20, 2016)
18
http://flip.it/GQ-bl Return to Resource List
• "There are over 8 billion video views every day on Snapchat, and largely those views are from millennials. The app is designed for mobile users (vertical videos are standard) and for millennials whose first digital language is often mobile, this is appealing and natural. Millennials speak in the language of snaps: soundbites, chats, brief moments, and impermanent flashes of content. The app was created by millennials (Evan Speigel is just 25 years old) and has informed and shaped millennial culture. If you want to reach millennials, your brand needs to be on Snapchat."
“Why Your Company Needs To Be On Snapchat Right Now” (Entrepreneur, April 6, 2016)
19
http://flip.it/JaYdz Return to Resource List
• "The way Snapchat works is much closer to how we communicate face to face than any other social network. What I mean by this is that: when we talk to each other, passing in the halls or just living out our lives, those moments disappear. Snapchat emulates that behavior and psychology." (Gary Vaynerchuk)
“Everything You Need to Know About Snapchat” (Entrepreneur, March 31, 2016)
20
http://flip.it/OO5LH Return to Resource List
• "What changed… well first off I admit that I was wrong… I also started to realize that I need to watch and learn from those doing it great and then adapt it to my style and personal brand. I was looking at the limitations and the lack of scale or automation as downsides rather than understanding that those limitations are exactly why the time you spend on snapchat is real and raw!“
• "Snapchat to me allows for real and raw storytelling that isn’t full of fluff, buzzwords or marketing crap. But that doesn’t mean it doesn’t have business value, rather because of these reasons the relationships & authenticity you create on Snapchat become business value GOLD!"
“Snapchat: Why NOW is the time to GO HAAARRDD!” (Medium, March 24, 2016)
21
http://flip.it/fRcBR Return to Resource List
• "Do you Snapchat? If not, you are definitely missing out on one of social media’s biggest success stories."
• This article is largely a “how-to” post. Worth referring to if you go down the road of using Snapchat.
“How to Build and Grow Your Snapchat Community” (Bryan Kramer blog, Jan 11, 2016)
22
http://bryankramer.com/how-to-build-and-grow-your-snapchat-community/ Return to Resource List
Want More?
23
Return to Resource List
Follow the “Getting Snapchat” Flipboard
Magazinehttp://bit.ly/flip-gettingsnapchat
Ideas and examples of Snapchat application in business (that I personally have come across)…
24
Simple, direct, one-to-one or one-to-many, quick client communications
Chat Tool - Client Communication
25
Photo from Camera Roll
Phone call or audio clip
Full-screen video clip
Small, in chat, video
clip
Emojis
Build professional relationships in a less formal, more intimate and personal way• To be updated…
Relationship Building
26
IMA Meonske Professional Development Conf –4/28/16
Sharing, Event & Sponsor Awareness
27
330,000 sq ft coverage4/28-29 – 18 hours of availability<$100
Kenny Chesney Concert, Blossom Music Ctr – 5/26/16• To be updated…
Marketing, Event & Sponsor Awareness
28