airframer 2012 media kit

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The aircraft manufacturing supply chain directory

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Page 1: Airframer 2012 Media kit

The aircraftmanufacturing

supply chaindirectory

Page 2: Airframer 2012 Media kit

“Knowledge is of two kinds. We know asubject ourselves, or we know where we

can find information upon it.” Samuel Johnson, 1775.

Page 3: Airframer 2012 Media kit

The multi-billion dollar aerospacemanufacturing supply chain worldwide is

growing fast. New businesses and aircraftprograms in the emerging industrial nations ofthe far east are increasing the complexity andthe global reach of this vital industry.

Airframer provides a unique and valuableoverview of this rapidly-evolving marketplace,with a simple web-based interface forsubscribers to drill down into its substantialdatabase or browse up-to-the-minute analysis.

Key data on companies, manufacturers,aircraft, products, capabilities and aerospacemanufacturing news is cross-referenced byAirframer’s in-house developed system. Resultpages reveal at a glance the suppliers who aremost active, the aircraft programs they support,contact data and relationships with other supply

chain participants.

Full listings and powerful search options areeasily at hand for aircraft programs, suppliercompanies and all types of product and service.

In addition, Airframer’s own unique webcrawler/search engine indexes tens of thousandsof aerospace primary company web sites on acontinuous basis, to provide subscribers withdirectly relevant and aerospace-focused searchresults.

The author TS Elliot once wondered;

“where is the knowledge wehave lost in information?”Airframer is the aerospace sector’s answer to

this puzzle; extracting knowledge from raw datato provide subscribers all around the world withhighly valuable aerospace market intelligence.

Turning raw data intoaerospace intelligence

A unique concept

Page 4: Airframer 2012 Media kit

1,066 differentaircraft with11,116 links to suppliers** figures correct as at 18 August2011, but researched daily.

Page 5: Airframer 2012 Media kit

Airframer’s data includes every powered aircraft in series production, or in

physical development, and the companiesinvolved in the manufacturing supply chainfrom top to bottom.

AircraftOver a thousand distinct aircraft models arecurrently in production or developmentworldwide, and Airframer’s database analysesthem all. From the headlining commercial andmilitary projects like the A380, 787, Typhoonand F-35, right down to kit-built light sportaeroplanes, fixed wing and rotary, turbinepowered to solar; all are included. For each ofthe 25 most complex aircraft programsAirframer subscribers can download an in-depth PDF-format report, updated every singleday!

Supply chainData is maintained on over 4,000 supply chain

companies. Each is linked to the specificproduct and service categories in which theytrade, and involvement in specific aircraftprograms noted and categorised. Nine majorproduct areas encompass management, design,materials, components, airframe systems,avionics, power systems, production andtesting.

For subscribers, there are Index PDF-formatreports for the major supply categories, againupdated every day.

Latest news

Aircraft, companies and supply chaincategories are all intelligently linked to newsreleases in our fast-expanding archive. Onlyannouncements specifically related to thebusiness of aircraft manufacture make it pastour editors, so the result is a resource thatdelivers fast and insightful backgroundinformation.

Analysing every new-build aircraftprogram worldwide

Covering an entire industry

Page 6: Airframer 2012 Media kit

4,278 companies

in 1,752

product categories

with 23,083 links

between*

* figures correct as at 18 August 2011, but

researched daily.

Page 7: Airframer 2012 Media kit

Aircraft manufacturers around the world –Boeing, BAE Systems, Agusta and

Dassault, to name just a few – have ongoingsubscriptions to the Airframer web site. Theyrecognise its unique ability to speed the processof identifying potential suppliers, whatever theservice, sub-assembly or component indemand.

Tier one suppliers – Spirit, GKN, AIDC,Honeywell, Hamilton Sundstrand and manymore – also subscribe, as do companiesinvolved in tooling, composites, electronics,interiors, testing, software, materials, design,manufacturing and consultancy, such asDeloitte, Morgan Stanley, Goldman Sachs,Barclays and UBS.

Many subscribers select Airframer’scorporate option, that provides unlimitedaccess to all staff at all of their locations byvirtue of their network IP addresses.

Individuals responsible for purchasing,management, engineering, research, businessdevelopment and program management makeup the bulk of Airframer’s subscribers, withothers specialising in sales and marketing, orconsultancy.

Every unique user (whether a paidsubscriber or not) can access our unique‘Tracker’ system to tag the companies, aircraftprograms and types of supply in which they aremost interested. Our weekly emails are thencustomised for every recipient to read the mostrelevant news to their own business.

In short, Airframer is in the web ‘favourites’menu of specifying and purchasing decision-makers at aerospace companies around theworld. If these individuals are your customers,then there is no better place to promote yourbusiness.

Your best customersare our biggest fans

Valued by the leading companies

Page 8: Airframer 2012 Media kit
Page 9: Airframer 2012 Media kit

For companies providing aerospacemanufacturing services, Airframer has at

last made cost-effective advertising possible.Wherever you are in the supply chain – fromdesign software to major assemblies, fromfasteners to avionics – you will find an excellentrange of advertising opportunities.

The most popular option is the enhancedweb listing. This adds a description, logo andscrolling gallery of pictures to the companylisting page, and our researchers prioritisekeeping this company data fully up-to-date.Enhanced listing advertisers are highlighted inall search results and throughout our PDF-format reports, appear in rotation in theright-hand column of every page, and theirnews releases stay longer on the news frontpage. The option includes a free subscription,and is excellent value for money.

The web site also has web banner

advertising, with one of no more than fourbanners appearing randomly at the top of all ofthe 10,000-plus pages.

The weekly news update goes to over 10,000aerospace manufacturing professionals andincludes just one email banner right at thetop, or text announcements throughout.

The daily-updated PDF-format Index reports(currently 25 on individual aircraft programsand 29 on product sectors) are each availablefor sponsorship. Otherwise only available tosubscribers, the sponsored reports are madefreely available to all. They feature thesponsor’s name on the cover, solus full pageadvertising inside and a free enhanced listing.

Each option will bring your company to theattention of buyers and specifiers in aerospace’sbiggest spending organisations, and full detailsand prices can be found overleaf.

Turning intelligenceinto new business for you

Delivering effective advertising

Page 10: Airframer 2012 Media kit

Cost-effective, targeted advertising,throughout 2012

Enhanced listing £495 per year

Enhanced listings can be booked at any time,and run for a full calendar year. Text andphotographs can be updated during the year.

Key features:

• Profile in ‘enhanced listings’ column(randomly)

• Add 150 word profile, logo and a scrollingphotograph gallery (optional)

• Name highlighted in web search results

• Name highlighted in web directory listings

• Name highlighted throughout all PDFIndex reports

• Press releases highlighted on news frontpage

• Includes a free subscription (worth £275)

Web banner £1,495 per year

Web banners can be booked at any timesubject to availability, and run for a fullcalendar year. Artwork can be updated duringthe year, and can be animated or static.

• Web banner, every fourth impressionrandomly on almost every page

• Appears throughout the 10,000+ page site

• Full standard size 468 x 60 pixels

• Includes a free subscription (worth £275)

Index sponsorship £2,495 per year

Index sponsorships can be booked at any timesubject to availability, and run for a fullcalendar year. Advertisement artwork can beupdated during the year.

• Choose from 25 aircraft programs or 29industry sectors

• Exclusive to one sponsor per Index

• Name on the front cover

• Full page advert on the inside front cover

• Banner advert on the program/sector webpage

• Usually subscribers-only, your sponsoredIndex will be made available to all webvisitors

• Includes free enhanced listing (worth£495)

• Includes a free corporate subscription forall staff (worth £550)

TOPVALUE

Page 11: Airframer 2012 Media kit

Email banner £395 per week

Our news email is sent every Thursday,compiled and personalised individually forevery recipient.

• Only one banner per email

• Appear at the top of the message

• Reaches over 10,000 industry professionals

Email text £195 per week announcement

• 75 words of text, with headline and weblink, on weekly news email

• Reaches over 10,000 industry professionals

Contacts

We’ll be delighted tohear from you...

Stephen Campbell, Directory Editor

A professional in business-to-businesspublishing, Stephen has extensiveexperience in list research andcirculation control. Now he aims toensure that Airframer is highly accurateand fully comprehensive.

Direct line: +44 (0)1279 714512

Email: [email protected]

Mark Ranger, Advertising Manager

Mark’s diverse career in media hasspanned publishers large and small, andtitles ranging from airline guides tochildcare journals. He is your maincontact for advertising in Airframer.

Direct line: +44 (0)1279 714509

Email: [email protected]

Jenny Parker,Circulation/Subscriptions

Jenny is responsible for subscriptions,and also for the continuous updating ofour database, ensuring the higheststandards of accuracy for Airframer.

Direct line: +44 (0)1279 714517

Email: [email protected]

David Wright, Publisher

Having started out in aeronauticalengineering, and subsequently built acareer in aerospace publishing, Davidplans to build Airframer into anindispensible source of supply chaindata for manufacturers worldwide.

Direct line: +44 (0)1279 714502

Email: [email protected]

Over 1,500 unique visitorswill use Airframer today

Call us now to startadvertising immediately

Page 12: Airframer 2012 Media kit

Airframer is published by Stansted News Limited.

134 South Street, Bishop's Stortford, Hertfordshire CM23 3BQ, United Kingdom.

Company registered in England, number 2224522.