AKUSAmagazineAnimal Kingdom

A publication by Pinogy Publishing

2 0 1 2 M E D I A K I T

PINOGY PUBLISHING Alan Luff Phone: 1-800-906-2885 Email: aluff@pinogy.com

The intention of AKUSA Magazine is to educate readers about pet care and promote proper ownership of all animals.

We encourage readers to provide pets with a happy, safe and loving environment – by practicing proper care which includes purchasing top quality food, products and services.

For those who don’t own pets, AKUSA Magazine will promote the joy of ownership and educate consumers about proper care – providing them with a level of con-fidence to become owners of domestic and exotic pets.

Our mission is to help owners raise healthy pets.

One that celebrates the human connection with all species of pets – dogs, cats, small mammals, birds, reptiles and fish.

Introducing a new kind of pet magazine

Most pet magazines focus on one species, but AKUSA Magazine is all-inclusive.

Animal Kingdom USA is committed to providing a unique, fun-filled and educational environment for visitors of all ages. Loyal custom-ers include families, future pet owners seeking expert advice and dedicated hobbyists who value everything this 11,000-square-foot store has to offer. Pet enthusiasts and consumers from miles around come to experience the rainforest for the store’s resident birds, massive reptile and fish room, bird nursery and fun and exciting “critters” who call the store home. The popular birthday party room makes the store a family favorite. A regular newsletter keeps cus-tomers connected and the array of beneficial services such as vet clinics, dog and cat adoption events, bird and small animal groom-ing services, dog training classes, pet safety fun days, seasonal events and school and scout tours have all helped Animal Kingdom USA to become one of the most unique pet stores in the country.

About Animal Kingdom USA

PINOGY PUBLISHING Alan Luff Phone: 1-800-906-2885 Email: aluff@pinogy.com

AKUSA Magazine will be lively and fun for the whole family with a children’s section

to engage and educate readers of all ages.

Entertaining, engaging and informative.

The ContentAKUSA Magazine promises to deliver content that pet owners will value – encour-aging them to save each issue as a valu-able resource; creating a library of AKUSA Magazines for reference.

A sample of what you will find: • Training tips for dogs • Vet knows best • Pet trends • Celebrity pets • Critter Chatter – a Q&A that will

attract a loyal following of readers looking for answers to real-life questions

Practical advice, informative topics, creative solutions – AKUSA Magazine will be the go-to publication for anyone who owns or is thinking of owning a pet.

The DemographicAn engaged customer base already shopping at Animal Kingdom USA and homeowners living in affluent suburbs around New York City – consumers with the property and income to be, or consider to be, pet owners.

Our readers love their pets and have the income to provide a high-level of care – and be prepared to pay for top quality food, products and services.

The Delivery AKUSA Magazine will be published six times a year with 66,000 copies being delivered to a highly attentive audience. (In 2012, we will launch the “premiere” issue in July with the second issue to be released in October. The six-times-a-year cycle will begin in 2013). 50,000 copies will be delivered through Westchester and Putman Counties to afflu-ent homeowners who subscribe to The Jour-nal News – a Gannett-owned newspaper. This publication enjoys unrivaled market saturation in these areas and reaches an audience with an annual family income of well over $100,000. 12,000 copies will be distributed through the Animal Kingdom USA store to an existing receptive audience. These readers are already highly engaged – the magazine will reinforce the benefits of proper pet care. 4,000 copies will be distributed to local advertisers and to other pet-related busi-nesses in the area.

Frequency Every two months.

PINOGY PUBLISHING Alan Luff Phone: 1-800-906-2885 Email: aluff@pinogy.com

LAURIE HESS DVM, Diplomate ABVP (Avian)Owner, Veterinary Center for Birds & Exotics

Dr. Hess is board-certified by the American Board of Vet-erinary Practitioners in Avian (bird) medicine and served as the President of the Asso-ciation of Avian Veterinarians from 2009-2010. She is also an active member of the As-sociation of Exotic Mammal Veterinarians and the Asso-ciation of Reptilian and Am-phibian Veterinarians.

Dr. Hess has lectured both nationally and internationally about exotic pet care and has published nu-merous articles and book chapters on birds and other exotic species.

She is especially interested in exotic pet nutrition. In the late 1990s, she completed groundbreaking nutrition research on the importance of pelleted diets in birds. She presented these findings both in Europe and in the U.S. and later published the research in 2002.

Dr. Hess is a guest exotic pet expert on Animal Planet’s exotic pet series Little Pets 101 and Peculiar Pets 101. She has also appeared on Animal Planet in Drs. Foster and Smith’s TV series, Faithful Friends.

She has been a guest on CBS¹s morning show, The Doctors, the WPIX Morn-ing News and on the Fox morning show, Good Day NY. Dr. Hess has been a featured veterinarian on CBS’s popular news magazine show, 48 Hours, and appeared weekly as the “Exotic Pet Vet” on the New York/New Jersey/Connect-icut cable station, RNN TV. Dr. Hess also discusses bird health on her monthly radio show, Bird¹s Eye View, on www.petliferadio.com and makes guest ap-pearances regularly on radio stations throughout the U.S. and Canada.

Dr. Hess has written several articles about exotic pets on syndicated col-umns nationwide and has blogged about exotic pet topics on well-known pet websites, including www.petconnection.com. She is a senior editor of the Journal of Avian Medicine and Surgery and a guest editor of the Journal of Ex-otic Pet Medicine, Veterinary Clinics of North America (Exotic Animal Series) and of Exotic DVM Magazine.

MARTIN RANDELL DVM, DACVIMOwner, Veterinary Center for Birds & Exotics

Dr. Randell achieved Diplomate status in the Ameri-can College of Veterinary Internal Medicine in 1985 and specializes in internal medicine problems of companion animals. He has expertise in gastrointes-tinal endoscopy and ultrasonography. In addition he has interest and experience in the care of pet birds, reptiles and small mammals and is a New York State and federally licensed wildlife rehabilitator.

DR. ANDREW THAYER Veterinarian & Owner of Hartsdale Veterinary Hospital

Dr. Thayer’s professional interests include internal medicine, endocrinology, dentistry, dermatology and surgery. Active in several veterinary organiza-tions, Dr. Thayer is a member of the Westchester-Rockland Veterinary Medical Association, New York State Veterinary Medical Association, American Ani-mal Hospital Association, American Association of Feline Practitioners and American Veterinary Medi-cal Association.

JOEL SILVERMAN Nationally Renowned Animal Trainer

For over 30 years Joel has worked behind the scenes training animals for movies, TV shows, and com-mercials. For the past 13 years, Joel has been closely involved with and responsible for coordinating and training of the cats and dogs in most of the IAMS na-tional commercials and print ads. Joel was host for the popular television series Good Dog U on Animal Planet, has appeared on national television programs and is in high demand for speaking engagements.

Expert advice for a healthy pet.

“Having been a professional trainer working with various types of animals, I was excited by the

concept of a Pet magazine that features articles relating to all types of pets and the magazine’s

mission of promoting responsible pet ownership and helping families raise healthy pets! I am proud

to be contributing to such a great publication.”

JOEL SILVERMAN

Our Contributing Experts