brainstorming training - ketabona team
Post on 22-Jul-2015
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Brainstorming
Is an idea generation technique aiming at generating
LOTS of ideas, and helps break out of thinking
patterns and look at things with fresh perspectives.
How to brainstorm?
Most effective with groups of 8-12 people and should be performed in a relaxed environment. If participants feel free to relax and joke around, they'll stretch their minds further and therefore produce more creative ideas.
Requirements: Facilitator –Board (Software) – Space.
Diverse Backgrounds and Departments.
Energetic Atmosphere.
Fun Icebreaking before starting.
Clarity
Define your problem or issue as a creative
challenge. (ex. How do we express the problem of
transport?!)
This is extremely important. A badly designed
challenge could lead to lots of ideas which fail to
solve your problem. A well designed creative
challenge generates the best ideas to solve your
problem.
Provocative Operations
Making deliberately stupid statements
(Provocations/Random Input)
Once made, we suspend judgment and use that
statement to generate ideas.
Provocations give us original starting points for
creative thinking. It helps linking conventionally
unlinked subjects.
PO - Continued
Once you have made the Provocation, you can use it
in a number of different ways, by examining:
1. The consequences of the statement
2. What the benefits would be
3. What special circumstances would make it a
sensible solution
4. The principles needed to support it and make it
work
5. How it would work moment-to-moment
6. What would happen if a sequence of events was
changed
Idea Limit
Give yourselves a time limit. Larger groups may
need more time than others to get everyone's ideas
out.
Alternatively, give yourself an idea limit. At minimum,
push for 50 ideas. But 100 ideas is even better.
No Judgment
There must be
absolutely no
criticizing of ideas. No
matter how daft, how
impossible or how silly
an idea is, it must be
written down.
Role Storming
The comfort of sharing your ideas if they were "someone else's.“
The person you choose can be anyone, so long as it's a person not in the current group.
Encourage people to use phrases such as "My person..." or "My character..." when presenting ideas – this helps to create the distance that peopleneed to speak freely.
Draft Selection (periodic)
Once your time is up, select the five ideas which you
like best. Make sure everyone involved in the
brainstorming session is in agreement.
HOW? Give each idea a score of 0 to 5 points
depending on how well it meets each criterion. Once
all of the ideas have been scored for each criterion,
add up the scores.
Criteria should start with the word "should", for
example, "it should be cost effective", "it should be
legal", "it should be possible to finish before July 15",
etc.
Useful segments
Measurable
Substantial (large enough)
Accessible (can be reached)
Differentiable
Actionable (can be served)
The idea with the highest score will best solve your problem. But you should
keep a record of all of your best ideas and their scores in case your best idea
turns out not to be workable.
Resources
Jeffrey Baumgartner
MindTools.com
Kopler’s Principles of Marketing
Tom Monahan’s THE DO-IT-YOURSELF LOBOTOMY
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