camerjam qustodian mobile sport masterclass

Qustodian Sports “Monetizing and Audience”

October 2011

What is Qustodian?

• A permission-based, engagement marketing service for mobile phone users

• Communicates over the mobile internet, independently of phone manufacturer and operators

Brands Consumers Mobile Internet

CHANNEL

Qustodian User Experience

1. Simple sign-up and App download process:

3. User has personal messages inbox for commercial messages & coupons

– For advertising, direct marketing, sales (coupons) & research

– Rich media formats for advertisers

2. Works on all phones with internet access

– Apps for all major Smartphones

– Symbian, Android, iPhone, Blackberry, Windows Mobile, JME

4. Includes in-built reward mechanism to encourage user interaction and use

– Cash credit

– loyalty points (integrated with existing program)

– Miles

And then receive messages

5 ® Copyright – Qustodian S.L. Any reproduction or use is exclusively for the person(s) and companies referenced above. Reproduction prohibited.

Reference Agencies

Qustodian Acquisition Partners

UK Music Festival

Online Visibility:

Q button link from homepage:

Link to Qustodian from Facebook page:

Qustodian Sports: Case Study

Why Qustodian Sports?

1. A two-way mobile channel for free communication with fans.

2. A new source of income:

– Advertising revenue generated from brands sending commercial messages to users.

– Club earns percentage of the advertising revenue generated by each fan registered to service .

Dedicated landing

page for fans joining

service:

• Customised Qustodian

sign-up page for club

• Summarises benefits of:

• Club communications

• Qustodian service

• Receive offers

• Earn cash

• Maintain control

Fan registration

Preview

Video welcome from Atletico

player thanking fans for

registering and expaining

what they will receive

Welcome to

Qustodian

preview in inbox

1. Welcome message

Preview

Show how much

you know about

Atleti. You might

even learn

something new:

Options: Yes / Later

Play and earn a

discount in our

shop message

preview in inbox

Intro Questions Product info

3 questions with 3

multiple choice

answers

Congratulations and coupon

screen, which is auto-saved

to the user’s coupon inbox.

Message can then be

deleted or left so user can

play as much as they like.

2. Quiz to win discount coupon in club shop

Preview

Holiday wishes from

the team Christmas greeting

message preview

Intro Christmas

Personalised message

video of players giving best

wishes for the holidays

3. Christmas greeting from the team

Preview

Do you want to play

to win a scarf?

Predict the score of

the game v Valencia

to win. Yes / No

“Play and win”

preview in inbox

Intro challenge Goals

prediction

Thanks

How many goals?

Atleti and Valencia

Thank you for

playing. Next week

we’ll announce the

results and winners

4. Weekly match predictions game with prize

Preview

Well done, 17% of you predicted 1-2,

although 26% voted for 2-1. Of all the

correct entries the winner of the scarf

is Ms. Teresa of Madrid.

Results of game

preview in inbox

Intro challenge Thanks

Thank you for

playing. Next week

we’ll announce the

results and winners

5. Prediction game results

Preview

News that Forlan has won

the Balon D’Or for 2010 Forlan prize

news message

preview in inbox

News screen

6. Club News

Preview

“Born from within”,

new Spain football

kit. Select next to

view video

Adidas kit launch

message

preview in inbox

Intro Video Ad Product info

Video of Ad Product details and

closing comments

7. Awareness: Adidas new product launch

Users will want added value and entertainment: • Club Information • Surveys • Offers and Promotions:

• Infotainment:

• Polls

• Competitions

• Prediction games (or bets)

• Goal action (depending on location)

• At the match

• Not at the match

Fans and the Qustodian Channel

Sports Revolution The largest UK stadium advertising provider

• Sports Revolution own exclusive media rights at football & rugby clubs across the UK. We have successfully managed outdoor & digital advertising for the Premier League & Football Leagues for the past 8 years

• Our Integrated media portfolio includes:

6 Sheets / A3 Sheets

JumboTron Screens

Concourse TV Experiential Marketing

Digital Perimeter Boards

Online / Mobile Podcasts

In-Stadia

Out-Of-Stadia

Digital Perimeter Boards

Qustodian Sports

• Qustodian Sports is a partnership between Sports Revolution Digital /Snack Media and Qustodian – Focused on sports based

market in UK via exclusive rights at 46 football and rugby clubs and 23 football related websites

– Monthly adult coverage:

• Visits: 4,361,342

• Unique audience: 1,690,983

• Impressions: 61,639,818

Football Videos

Caption Competition

Week on TV

NPower

188 Bet

Join our UK service at: http://ffc.qustodian.com

or for a quick demo:

1. Visit: http://m.qustodian.com on your

mobile 2. Select “Access my Account” 3. Login with:

Country: UK User: 12345 PW: 12345

For an enhanced user experience, download our App to your phone from within this account using the menu option provided.

Try it!

John Roberts +44 7786 517 099

john@qustodian.com

camerjam qustodian mobile sport masterclass

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