crossmedia challenges

Convergence and crossmedia challenges in the audiovisual industry

Seminar SWIM in the Digital WorldZaragoza, 28th May 2010

María del Mar Grandíomgrandio@pdi.ucam.eduSpinoff http://spinoffonline.blogspot.com/

More media

Fragmented audiences

New ways of storytelling

Digital environment

Connected platforms

Decalogue to understand this new scenario

Imagen general

1) Transmedia narratives

Storytelling devices

The official webCell PhonesWeb-episodesMobisodesMerchandising (toys, DVDs)Official Artwork (Comics, books)

Work on your best, link to the rest

“In the ideal form of transmedia storytelling, each medium does what it does best... Each franchise entry needs to be self-contained enough to enable autonomous consumption”.

(Henry Jenkins, 2003)

http://www.youtube.com/watch?v=XlpHW-v95wU

2) Contextual products

Mobisodes (24 conspiracy)

3) Web-orientated narratives

http://www.youtube.com/watch?v=4Se9v-mrBdg

4) Transmedia promotion

5) Multitask viewers

6) Consuming in anyplace

7) Geolocated audiences

8) Shared experiences

9) UGC, culture of remix, copyleft…

Be water, my friendhttp://www.youtube.com/watch?v=ZM85Ola_FCYhttp://www.youtube.com/watch?v=q623i0zcCCY

The Shininghttp://www.youtube.com/watch?v=eIHe7I3glK8 http://www.youtube.com/watch?v=2TVooUHN7j4

10) Be creative, my friend

1) Transmedia narratives2) Contextual products3) Web-orientated narratives4) Transmedia promotion5) Multitask viewers6) Consume in anyplace7) Geolocated audiences8) Share experiences9) UGT, culture of remix, copyleft10) Being creative

Are you confused with so many signs?

Here you have some tips:

1) Know all the screens2) Know your potencial audiences3) Create a fictional brand4) Select some media5) Choose one of them and…6) … extend this brand to the rest

with some guidelines (characters and plots)

7) Take your time

Why not? Try your own crossmedia project!

Thank you for your attention

Twitter.com/margrandioSpinoffonline.blogsppot.com