crossmedia marketing for kids

14/3/2012 © Mathias Noschis alphapanda.com

BUFF:ffCrossmedia marketing for kids14th March 2012

14/3/2012 © Mathias Noschis alphapanda.com

Who am I?

14/3/2012 © Mathias Noschis alphapanda.com

Film Marketing

“Any activity that assists a film in reaching its target audience at any time throughout its life.”John Durie, 2000

14/3/2012 © Mathias Noschis alphapanda.com

Audience

Pre-production Production Festivals Release

Traditional Film Marketing

14/3/2012 © Mathias Noschis alphapanda.com

Pre-production Production Festivals Release

FansAudience

ViralGuerilla

SocialMedia

PublicRelations

CreativePartnerships

Film Marketing in the age of social media

14/3/2012 © Mathias Noschis alphapanda.com

A new way of thinking

• Start early• Be creative

• Plan a detailed schedule• Think content creation

• Adapt the financing

14/3/2012 © Mathias Noschis alphapanda.com

Activities

14/3/2012 © Mathias Noschis alphapanda.com

Social media specific activities

14/3/2012 © Mathias Noschis alphapanda.com

examples for you

• Organise a casting via Facebook• Consider crowd-funding and crowd-sourcing

• Infiltrate existing communities• Organise competitions

14/3/2012 © Mathias Noschis alphapanda.com

Public relations

14/3/2012 © Mathias Noschis alphapanda.com

14/3/2012 © Mathias Noschis alphapanda.com

14/3/2012 © Mathias Noschis alphapanda.com

14/3/2012 © Mathias Noschis alphapanda.com

PR ideas for you

• Organise a special premiere for young bloggers• Create “kid made” behind the scenes footage

14/3/2012 © Mathias Noschis alphapanda.com

Creative partnerships

14/3/2012 © Mathias Noschis alphapanda.com

14/3/2012 © Mathias Noschis alphapanda.com

suggestions for non commercial partnerships

• Get involved with clubs or associations for competitions

• Find a media partner to document the production of your film

• Create educational material for existing organisation

14/3/2012 © Mathias Noschis alphapanda.com

Viral activities

14/3/2012 © Mathias Noschis alphapanda.com

14/3/2012 © Mathias Noschis alphapanda.com

advices for successful viral campaigns

• Be current• Go into your audience’s head

14/3/2012 © Mathias Noschis alphapanda.com

Contact

www.alphapanda.com

mathias@alphapanda.com

LinkedIn: Mathias Noschis

Twitter: @FilmMktg