design for transmedia audiences - catherine gleeson

design fortransmedia audiences

commonsenseusability+ uncommoncreativity

the information architecture shouldbe regarded as the corner stone forany project

the interface is the gateway to everything

investing in good designa templated approach = extensibility + usability

investing in good designa templated approach = extensibility + usabilityopportunities for problem-solving at design stage

brand building +brand extensionbuilding an identitycreating a presence

give people direct control over theirenvironment via the interactive toolset

good usability practice generates ahealthy ROI

good usability practice generates ahealthy ROI1st world usability day: 3 november 2005

the iPod:why is it a global sales phenomenon?

the iPod:why is it a global sales phenomenon?

less is more

the iPod:why is it a global sales phenomenon?

less is more

“saying no to a checklist of features"Phil Schiller, Apple's senior vice president for worldwideproduct marketing

the iPod:

resisting “creeping feature-itis”

meeting user needs

fresh challenges for designershow to design intuitively for mobile phones broadband + TV?

emergent toolsets

merging existing technologies

K-flash prototype

flash on a pocketPC

emergent toolsets

merging existing technologies

K-flash prototype

flash on a pocketPC

Enhanced television viewing(ETV)

inspire and engageencourage natural curiosity and inclusiveness in your audiencethis will in turn creates effective CTA's

take advantageof the multi-layered richness and spatiality a broadbandenvironment allows

create fresh relationships between theaudience and content, via a uniquedesign approach

new navigation modelsthinking beyond x and y