employer branding presentation

Employer BrandingPresented by: Jason Bahamundi

January 14, 2016

About Me

• DMNmedia is the marketing solutions group for The Dallas Morning News

• Account Executive for DMNmedia specializing in Recruitment Marketing

• Endurance Athlete– Blogger at Cook Train Eat Race– Brand Ambassador for FlapJacked

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What I’ll Cover

• Definition of Employer Branding

• How To Develop An Employer Brand

• Enhancing An Employer Brand

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Who Is This?

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How About This Company?

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Can You Identify This Company?

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What Does This Logo Stand-For?

Definition Of Employer Branding

• Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.

• Employer brand is "the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders).

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How To Develop An Employer Brand

• It starts within the company and expands to the outside world via employees with a consistent and continuously shaped message.

• Is there an Encompass recruitment tagline or vision statement that each candidate hears upon the first contact all the way through to hire?

• Ways To Develop– Tagline– Email Signature– Content Marketing

• Social Media• Video

– Marketing Materials• Direct Mail• Flyers• Promotional Items

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How Do You Enhance Your Employer Brand?

• Who Are The Leaders Of The Company– How do they lead? What is their style?

• Values & Beliefs– How does the company impact their clients’ lives?

• Current Employees ‘On Display’– Who will a candidate be working with?

• Unique Value Proposition– Why should they work for the company?– How will this UVP affect them AND their social circle?

• Fun Factor– How does the company create team chemistry? Example> Top 100 Picture on DallasNews.com

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Thank You!

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Jason Bahamundi

Account Executive

214.977.7859 | office214.356.6656 | mobile

jbahamundi@dmnmedia.comLinkedIn