linkedin as home base: with other social media thrown into the personal branding mix

LinkedIn as Home Base:With other social media thrown into

the personal branding mix

“It’s not what you know,it’s who you know.”

… and what they know about you.

Your social brand is your:Likes, comments, tweets, shares, photos, blogs, interactions, language, questions, connections, groups, posts, status updates, social platforms, generosity, curiosity, contributions…

Tredstrategically.1. LinkedIn2. Everywhere elseBlogsYouTubeVineGoodReadsLibraryThingShelfariInstagramPinterestSlideshareLetters to the editorTwitterFacebookGoogle Alerts

Your resume. Online.

But it’s more than that….

It’s your professional story. Share it. Visually.

Tutorials and tips atstudents.linkedin.com

From Contact Info, add links.

From Education or Summary sections, add documentation.

Use key words strategicallyto paint a picture.

Word Cloud + Job Description =Cloudy with a chance of a lightning strike.

Tailor your URL.

Highlight projects and collaborations.

Be part of a group.

Who’s looking at you, kid?

Shout it from the mountaintop.

Make your links

strong.

Blog about it.

Direct your own YouTube or Vine video.

Shelve your reading materials at GoodReads, LibraryThing.com or Shelfari.com

Hang aphoto gallery.

Slide into home base with an online presentation.

Be a news maker.

You are what you tweet.

Open your Facebook.Just a little.

http://www.google.com/alerts

Google Alerts are a two-way street.

Laura ShortAssistant Directorlshort@trinity.edu