linkedin as home base: with other social media thrown into the personal branding mix
TRANSCRIPT
LinkedIn as Home Base:With other social media thrown into
the personal branding mix
“It’s not what you know,it’s who you know.”
… and what they know about you.
Your social brand is your:Likes, comments, tweets, shares, photos, blogs, interactions, language, questions, connections, groups, posts, status updates, social platforms, generosity, curiosity, contributions…
Tredstrategically.1. LinkedIn2. Everywhere elseBlogsYouTubeVineGoodReadsLibraryThingShelfariInstagramPinterestSlideshareLetters to the editorTwitterFacebookGoogle Alerts
Your resume. Online.
But it’s more than that….
It’s your professional story. Share it. Visually.
Tutorials and tips atstudents.linkedin.com
From Contact Info, add links.
From Education or Summary sections, add documentation.
Use key words strategicallyto paint a picture.
Word Cloud + Job Description =Cloudy with a chance of a lightning strike.
Tailor your URL.
Highlight projects and collaborations.
Be part of a group.
Who’s looking at you, kid?
Shout it from the mountaintop.
Make your links
strong.
Blog about it.
Direct your own YouTube or Vine video.
Shelve your reading materials at GoodReads, LibraryThing.com or Shelfari.com
Hang aphoto gallery.
Slide into home base with an online presentation.
Be a news maker.
You are what you tweet.
Open your Facebook.Just a little.
http://www.google.com/alerts
Google Alerts are a two-way street.
Laura ShortAssistant [email protected]