personal branding & linkedin for project managers 2015
TRANSCRIPT
Personal Branding for Project Managers
Other Stats:
40% Use Daily
56% Male vs 44% Female
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Stats from LinkedIn 14 February 2015
1. BUILDING YOUR PROFILEPositioning yourself2. CONNECTIONWho and how to approach3. ENGAGEMENTHow to build better relationships
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What is Strategy
Start with your
Profile
OUTCOMESWHOKPI
Conne
ction
Conversation
Content
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Copyright Wildfire Social Marketing 2015
1. PROFILE BUILDING
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14 x more likely to be viewed
Make it easy for people to connect with you.
Your Headline should be more than your title.MISTAKE 1
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Copyright Wildfire Social Marketing 2015
?Facebook,Tinder or LinkedIn?
Have the courage to be yourself. As Oscar Wilde said “Be Yourself, Everyone Else is Taken”
Does your organisation provide Social Media Guidelines?
Have the courage to stand out from the crowd.
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Conne
ction
Conversation
Content
2. CONNECTION STRATEGY
HOW?ApproachAccept
WHO?TMPartners
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Do you ever shove your business card at someone and walk away?
“Connect with Conversation”
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Conne
ction
Conversation
Content
How Not to Connect
Avoid default messages
MISTAKE 2Copyright Wildfire Social Marketing 2015
Conne
ction
Conversation
Content
3. ENGAGEMENT STRATEGY
Find your voiceShare UpdatesCommentMessagesGroup Discussions
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MISTAKE 3Copyright Wildfire Social Marketing 2015
MISTAKE 3
MISTAKE 3Copyright Wildfire Social Marketing 2015
“Spam is still Spam even if garnished with salad”Jo Saunders
tweetableCopyright Wildfire Social Marketing 2015
Groups
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Have You Joined
the Chapter Group?
Are you engaged?
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Copyright Wildfire Social Marketing 2015
Your LinkedIn Profile is Never Finished.It grows with you…
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Burning Questions?Call Jo : 0422 431 039
Email: [email protected]
@joatwildfire
Digital Health Check / Digital Consulting / LinkedIn TrainingNeed MORE support?
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