multi screen presentation

Multi-Screen

Alex WicentowichBraydon BarryBingxi DuCameron McCourt

Cody WessbeckerNicole KrachaParker Grogan

Tyler Free

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Please take out your phone/computer and go to

the following address

The address will appear on the bottom of all slides

http://slidesha.re/N51YMP

You Just Multi-Screened.

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What Is Multi-Screen?

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Definitions

➔ The use of multiple devices to achieve one or more tasks

➔ Information sharing and storage across multiple devices

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Types

➔ Sequential◆ From one device to another

➔ Simultaneous◆ Multi-Tasking◆ Complementary

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Why is it popular?

➔ -Easily Accessible◆ Mobility◆ Affordable

➔ -Changes in Tech.◆ Cloud◆ Mobile

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Different Applications

Phones1. Communication2. Entertainment

❏ 38% of daily interactions➔ 60% at home➔ 40% out of home

Tablets1. Entertainment2. Communication

❏ 9% of daily interactions➔ 79% at home➔ 21% out of home

Computers1. Finding Information2. Keeping up to date

❏ 24% of daily interactions➔ 69% at home➔ 31% out of home

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Different Applications

Phones➔ On the go & at home

➔ Communicate and connect

➔ Short bursts of time

➔ Quick & immediate information

Tablets➔ At home

➔ Entertainment and browsing

➔ Unbounded sense of time

➔ Relaxed and leisurely approach

Computers➔ Office or home use

➔ Productive, task-oriented

➔ Lots of time and focus

➔ Serious, research intensive attitude

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Implications - Individuals

Pros-Productivity-Entertainment-Ease of Use

Cons-Loss of Focus-Information security-Loss of Social Skills

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Implications - OrganizationsPros-Instant Feedback-Customer Outreach-Data Collection-lock customers(habit)

Cons-Info/link Overload-Confusing-Saturation-Security-UI-Costs

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Questions?

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Citations● http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf

● https://www.youtube.com/watch?v=jiyIcz7wUH0

● http://www.nielsen.com/us/en/press-room/2013/ana-and-nielsen-study-reveals-multi-screen-advertising- to-rise.html

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