rezstream webinar: the mobile revolution - recap & trends
Post on 07-Jan-2017
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The Mobile Revolution:
Recap & Trends
Liz Day3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
About Me
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Liz Day • Digital Marketing Manager• California born, Illinois raised, and
Colorado transplant • Heading to Milwaukee, Wisconsin in
a few hours for the weekend
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
The Mobile Revolution:
Recap
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device.
That will be up from 43.8% this year.
-eMarketer
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
The Mobile Revolution:
Trends
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comConsumer Journey
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
Dreaming Planning
BookingExperienci
ng & Sharing
• Optimize Non-Branded Terms, i.e. SEO & PPC
• Optimize Local Listings
• Manage Online Reputation
• Develop Responsive Website
• Optimize Branded Terms, i.e. SEO & PPC
• Utilize Mobile-Friendly Booking Engine
• Manage Social Media, i.e. Videos & Images
• Develop & Promote Blog Posts
• Promote Social Channels
• Send Email Marketing Campaigns
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comGoogle Destinations
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comPay Per Click
Google Ad 4-pack now shown for 23% of
all online search topics.
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comMobile-Centric Searches
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comResponsive Website Design
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comGoogle’s New Mobile-Friendly
Tool
https://search.google.com/
search-console/mobile-friendly
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comAMP Mobile Pages
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comMobile-Friendly Booking Engine
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comMobile-Friendly Email
Campaigns
Keep subject lines under
30 characters.
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comMobile-Friendly Email
Campaigns
Keep pre-headers between 40-50
characters.
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comMobile-Friendly Email
Campaigns
• Update font size to reflect 15 pixels, at a minimum.
• Organize content to reflect top to
bottom, not side to side.
• Promote no more than 2-3 items in one email campaign due to short attention spans.
• Add big, well-contrasted call to action buttons to your email campaigns to make it easy for subscribers to click-through.
Conclusion
Email: Liz.Day@RezStream.com Direct Line: 303-872-0214
Get Connected:• www.Facebook.com/RezStream• www.Twitter.com/RezStream• www.Plus.Google.com/+Rezstream• www.RezStream.com/Blog
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
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