shpe professional chapter strategies

SHPE Professional

Chapter Strategies

Luis S. MirandaSHPE-NYCInternal VP

Areas of Discussion

• Membership

• Effective Communication

• Consistency and Sustainability

• Power Networking

• Open Discussion

Membership

• Our most valued asset• It is impossible to quit the gym – super easy

to quit SHPE• People do not like doing taxes each year, why

would they like to re-new each year?

• So much effort to gain that single member – fix the problem and apply energy towards new initiatives

• Circumvent oneSHPE difficulties• Paypal payment option and auto-renewal• Not everyone was a SHPE member in college

• SHPE-NYC registration using Google Forms

• Works on smart phones!

Effective Communication

• Make it super easy to subscribe to your email distribution • shpe-nyc.org/subscribe

• LinkedIn and Facebook are effective platforms for communication

• Twitter and Blog’s seem to improve how searchable and discoverable the chapter is

• Communication should be concise, have ‘sign-off’, typo-free, and provide metrics/reporting

• Sample Email Here

MailChimp Reporting

Consistency & Sustainability

• “If it ain’t broke, don’t break it” • ~Charles Oakley, New York Knicks 1988-1998

• Play to your organization strengths• Consider a “cookie-cutter” approach• Become a “Subject Matter Expert” in a

particular event or topic space• “We will have great networking events all year”

• Succession planning • Actively identify future leaders• They can follow the “recipe” of previous events

Power Networking

• Networking for a purpose• Remove “Happy Hour” from vocabulary

• Leverage the ‘connectors’ in your organization and leadership

• Having HR representatives is not a pre-requisite for having career opportunities for participants

• Ask questions• “How did you hear about the event?”• “What opportunities are you looking for?”

Thank You!

• Luis.Miranda@shpe-nyc.org

• www.shpe-nyc.org• shpe-nyc.org/blog• shpe-nyc.org/facebook• shpe-nyc.org/twitter• shpe-nyc.org/youtube

• Open Discussion