social commerce - maven social

MavenSocial

Social Commerce • Influencers

Sales Lift of 10% to 40%“Activate and Understand your Owned Media & Brand Champions”

MavenSocial

MavenSocial

MavenSocial Influencer Solution360 Social/Influencer Platform

Activate Educate and Influence Measure & Monetize

Influencer Identificationand Tracking

1) MavenActivate

Visitor and Influencer Amplification

2) MavenVideo

ROI and Sales

3) MavenInsight

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MavenSocial

MavenSocialMeasure the ROI of Paid, Owned and Earned

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Average Social Network is 600New Math: 1 contact provides a reach of 600

1,000 contacts a reach of 600,000

MavenSocial

MavenInsightsUse MavenInsights to Capture Profiles of your high value

consumers, ranking them with a MavenScore

Gain valuable Insights derived from measurable data that will allow you to segment prospects and begin to predict their true value. This will allow you to

accurately forecast sales and revenue growth based on data collected.

How Do We Do It? M/KMavenActivation-InsightWorkflow for Amplifying

Maven Activation Page Maven Sharing Amplification Page eCom SiteTraffic

Enter for $5

Visitor and Influencer Activation1) Name and eMail Capture2) Qualification Segmentation Survey3) Social Activation Facebook Like

MavenActivate Features:a) Prospect Qualification and Segmentationb) Automated delivery to CRM, Mailchimp and HubSpotc) Another Web Asset for SEOd) Maven Insights DemoGraphics, Metrics

Name

eMail

Amplification and Sharing1) Sharing and Amplification - Incentivized2) Activation of Prospects Network

MavenInsight Features:a) Amplification of Leads into their networkb) Amplify Owned Emailc) Amplify Paid Mediad) Capture Data through Facebook, Twitter and Linked-In Appse) Capture Top Influencersf) Determine Top influencer scoresg) Determine virality by Influencer

MailChimp Automated Lead Nurturing

HubSpot, Other CRM or XML to Agent Lead Program

eCommerce Buy Page1) Integrate or API activation on eCom site2) Integrate offers and Promo code3) Capture full ROI

Features:c) Integrated with MavenAPId) Rich Data passed back to Maven to

complete data set

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MavenSocial

Influencer eCommerce Case Study

Influencer Campaign: eCommerce

1) Influencer Identification

Influencer Campaign: eCommerce2) Influencer Activation

Name

eMail

Enter for $5

Enter for $5 Share for $5

Influencer Campaign: eCommerce

Influencers Regan, Kassidy, Giselle brought $7,986 in sales or 11% of resultsEarned Media brought $2,119 in sales or 3% of results

4) Influencer Measurement

Influencer Campaign: eCommerce

BEST PRACTICES

of all people shared

3) Campaign Measurement

Influencer Campaign: eCommerce

Sales last year $79,000 vs Sale this Year $280,000

Net New Sales Total via Maven: $120,121

Influencers and Social Media accounted for 14% of immediate results

Black Friday-Cyber Monday (4 days)

5) Maven Sales & Influencer and Social Sales