social commerce: what now?

Social Commerce: What Now?A Webinar Hosted by Adgregate Markets

and ShopLocal

“Tapping into customer social profile and social graph data—technology available today—will be a key competitive advantage for retailers in the coming year.”

—Liza Hausman, VP of marketing at Gigya, November 2010

“Retailers who use [collaborative shopping] tools cite benefits including increased conversion rates, higher average order value and decreased returns.”

—Social Commerce: Personalized and Collaborative Shopping Experiences, eMarketer, January 2011

The Importance of Social Media

Consistent, Contextual…

Cross-Channel Experiences

Facebook Pages

Facebook Ads

Facebook Ads

Facebook Ads: Optimized for Demographics & Location

Top offer for women over 30, in New York

Top offer for women under 25, in New York

Top offer for women under 25, in Dallas

Same city, different demographics = different top offers

Same demographics, different city = different top offers

Facebook Deals

Facebook Places & Deals: Consumer Experience

Social DistributionOn Your Website

Where People Are

Drive Traffic Contextual

Extend Distribution

Social Commerce is Hot

“If I had to guess, social commerce is the next area to really blow

up.”- Mark Zuckerberg, Chairman & CEO

Facebook (August 2010)

* Fans become advocates and influencers to their friends

* Assuming you have 100k Fans each averaging 130 Friends1 …

* Your Fans influence 13 million potential customers in Facebook

The Power of Friends

1Facebook Company Statistics

Friends of Friends = Everyone in Facebook

If you have 100k Facebook Fans

They have ~13 Million Friends

Some of Our Clients

Group Deals

*Acquire and convert new customers - friends of fans

*Forces viral distribution of deals

* To unlock deal, fans must share with friends

* To unlock deal, fans’ friends must share with additional friends

* All fans and friends must install ShopFans app enabling tracking and follow-up communication

*Optional deal limits

*Maximum redemptions

* Limited time offer

* Individual unique coupon codes

Old Navy Just in time for Valentine’s Day, 30% off any purchase for you and your friends. Today only! apps.facebook.com/oldnavyshop/

1. Retailer promotes deal with wall post to all fans

2. Fans see deal in ShopFans Group Deals tab

Group Deals cont’d

4. Friends of fans see deal in news feed (with link back to deal app, continuing viral

distribution)

5. Deal unlocked

3. Fans allow app to share deal with friends

Isabella Wood Wow… enjoy this great deal!

Old Navy Group Dealapps.facebook.com/oldnavyshop/Just in time for Valentine’s Day, 30% off any purchase for you and your friends. Today only!

Wish List / Registry

*Create and share wish lists so your friends can comment or purchase the perfect gift

*Can be integrated with client wish list / registry or independently developed by Adgregate

Ratings/Reviews

*Ratings and reviews have been proven to lift conversion rates and interaction

*Ratings and reviews can be integrated with client system or popular 3rd party vendors such as Power Reviews and BazaarVoice

Gift to a Friend

*Ability to purchase gifts for a friend *Birthday

* Just Because

*Anniversary

*Congratulations

*Friend receives wall post and email notifications to enter their shipping address

Flash Sale

*Reward fans with flash-sales of deeply discounted items

*Combine with Purchase Notifications to drive awareness of promotion

Purchase Notification*Enable purchase notifications within fan newsfeed with in-wall

purchase capability

*Drive viral distribution and awareness of friends’ purchases or special offers

Brand Extension*Launch ShopFans storefronts across multiple facebook

pages with custom branding or skinning

*Empower affiliates to host your ShopFans store

Social Badges

*Social badges can be used for contests, giveaways, or to reward loyalty with a fun experience for fans

*Could be integrated into client’s loyalty program so badges are “earned” with purchases, shares or likes

*Add a fun and social way for fans to interact with your store and brand

Loyalty Program

*Integrate client’s loyalty program

*Incentivize customers to purchase with loyalty programs

*Sign-up new customers to join loyalty program

*Pre-order / Sales

*Ticketing

*Facebook Like/Share

*Video / Media

Mobile Social Commerce

• Melds eCommerce and advertising

• Guaranteed safe & secure

• Allows users to stay on publisher website

• Fits any real-estate, expandable option

1. Browse & Add to Cart

2. Shipping & Billing

3. Secure CC Payment

ShopAds

Thank YouFor More Information Please Visit:

www.adgregate.com or www.aboutshoplocal.com

or Contact:

Vikram Sharma- vsharma@shoplocal.com

Sharon Kelly- sharon@adgregate.com

Jeremy Stayton– jeremy@adgregate.com

Q & ADownload the whitepaper: How to Turn Conversations into

ConversionsTM

www.adgregate.com/whitepaper