social media & brands
Post on 17-Oct-2014
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TEEMU ARINA
SOCIAL MEDIA &
BRANDS
TARINA.BLOGGING.FI
Twitter: TAR1NA
MCLUHAN
Ref: Charis Tsevis, WSJ
MANUFACTURER
MEDIA
PRODUCT CONSUMER
SENDER MESSAGE RECEIVER
DESIGN PRODUCTION LEARNING
ARTIST
ART
WORK AUDIENCE
RENAISSANCE1400-1800
MODERNISM1890-1940
POSTMODERNISM 1975-
VISION FORM DIVERSITY
LINGUISTIC RELATIVITY
METAPHYSICS
TRANSCENDENTAL OBJECT“DING AN SICH”
COLLECTIVE REPRESENTATION
HUMBOLDT, SAPIR KANT DURKHEIM
BRAND MANUAL, LOGOS AND
TRADEMARKS
BRANDS
OPERATIONS, PRODUCTS AND
CULTURE
PERSON,COMMUNITY AND
GUT FEELING
“AS IT ISCRAFTED TO BE”
“WHAT ISCOLLECTIVELY EXPERIENCED”
“AS IT TRULY ISAND HAPPENS”
ARTEFACTS MACHINES PRODUCTS GIZMOS SPIMES BIOTS
OBJECTS
2 million BC 1508 1919 1989 2004 2060Ref: Bruce Sterling, Shaping things
Hunters & gatherers
Customers
Cons
umer
s
End-
user
s
Wranglers
TEEMU ARINAtarina.blogging.fi
cloudcompanybook.com
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