transmedia london v2

New Opportunities for Storytellers (Making More Than TV Shows)

London Transmedia Festival, October 2012

Robert Pratten CEO & Founder, Transmedia Storyteller Ltd

@robpratten

Conducttr brings your stories to life.

Pervasive Entertainment Platform Conducttr

Engage across all platforms

.. Online… Mobile… Social… Live Events… Merchandise…

Create personalized, connected experiences

• Think Experiential

Think experientially

“Interactivity” is the norm

http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

Abundance of content

http://www.forbes.com/sites/anthonykosner/2012/05/21/youtube-turns-seven-now-uploads-72-hours-of-video-per-minute/

Even more content…

Units released in 2011

Movies (US Theatrical)

iOS apps (App Store)

300,000

600

Write for engagement

ByoLogyc

Mask of the Red Death

www.psychophol.com

Lowlifes 2.0

Sales vs Social Media (Lowlifes)

NB: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also included email, Twitter, Facebook etc.

Sales vs Social Media (Lowlifes)

Tipping point

“Big on Facebook/Twitter/LinkedIn”

In Real Life Shooter

Patient 0

Patient 0

http://www.pozible.com

http://irlshooter.com/

Future Storyworlds

The End

Robert Pratten robert@tstoryteller.com

@robpratten USA: +1 415 287 4150

Europe: +44 207 193 4567

Pervasive Entertainment Platform Conducttr