using video to dominate seo

The World Is WatchingVideo and Social Search Optimization

@murrayiz

Go ahead and follow me. I’ll wait.

@murrayiz

Education · Strategy · Development · Engagement

BIZTEGRAWest Palm Beach, Florida

Social Design and Technology

BIZTEGRASocial Design and Technology

West Palm Beach, Florida

BIZTEGRASocial Design and Technology

West Palm Beach, Florida

The World Is Watching• 182 million U.S. Internet users watched online video content

in December 2011 for an average of 23.2 hours per viewer (over 13% more hours per viewer than in November). (Comscore)

• The total U.S. Internet audience watched 43.5 billion videos. (Comscore)

• Video increases conversion in the 10-20% range when upgrading from a flat presentation to a video presentation. (ChannelAdvisor)

• 57% of marketing respondents plan to increase video advertising in 2012. (DigiDay)

• 43% of agency advertisers and 24% of brand advertisers said they planned to shift funding from display advertising to accommodate more spending for online video in particular. (DigiDay)

• 65% of marketers plan to reallocate campaign spending from TV to online video this year. More than 25% see online and mobile video as the two platforms that will have the overall largest spend increases in the next two years. (Bright Roll)

• YouTube reported that the site has reached 4 billion daily global online video views, a 25% increase in the past eight months.

• Mobile video streaming increased by 93% worldwide and 35% in the U.S. from 2010 to 2011. (Vincent Abry)

• 12.6% of website traffic in Q4 2011, a 102% increase from Q4 2010, came from mobile devices. (MarketingProfs)

The World Is Watching

• Any given video in Google’s index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index (Forrester)

What do the ‘Experts’ say?

Mark Horvath

Flickr /   dicktay2000

Go Big! Go Viral!

This ain’t

Gonna

Happen

Go Viral!

YOUTUBE IS THE…2ND LARGEST SEARCH ENGINE3RD MOST VISITED SITE

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Authors Speak Campaign

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VideoUploaded ~70 videos

Over 11,000 video views (YouTube)

Sales directly attributable to YouTube(Direct & Assisted)

Overall SEOOrganic Search Traffic up 40% since

December (12/11 Vs. 4/12)

Organic Search Traffic up 70%+ YOY(4/11 vs. 4/12)

ProgramResults

Beware Pandas and Penguins

• Camera

• Lighting

• Sound

• Editing Software

• (Biztegra?)

Keep It Simple

What Will You Need?

• Training Videos

• Presentations

• Help / How-Tos

• Events

• Expert Interviews

• Contests

• Daily / Weekly Thoughts

• Customer Interviews

Keep It Relevant

What Will You Say?

Getting Started

Keep it Simple

Be Yourself

Don’t Spend A Lot On Equipment

Tag, Title, Describe Appropriately

Start

Don’t Stop!

Final Thoughts

Flickr / jimharmer

Final Thoughts

Flickr / jimharmer

Thank You

Very much!

Flickr / meddygarnet

Questions?

@murrayiz / murray@biztegra.comwww.biztegra.com

561.452.2662

The WorldIs Watching

24 Hours of Video Uploaded Every Minute

Average Person Spends 15 Minutes a Day Watching

24 Hours of Video Uploaded Every Minute

70% of Traffic Comes from Outside US

2 Billion Views a Day

82.5% of the U.S. Internet audience viewed a video online. 75% more videos online in December 2010 than December 2008.

In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video.

Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014.

By 2014, 3D and HD Internet video will include 46% of Internet video traffic.

Online video ad spending will swell from $1.97 billion to $5.71 billion.

The length of the average video was 5.1 minutes in February 2011.

The average online video ad was 24 seconds.

Video ads accounted for 12.4% of all videos viewed and 1.2% of all minutes spent watching video online.

Top video ad networks potentially reach the following proportions of the total U.S. population: Google Display Network at 46.7% Tremor Media at 46.3% BrightRoll Video Network at 37.3%.

In February 2011 there were 3.8 million video ads, which averages about 30.2 ads per viewer and reached 42% of the total U.S. population.

According to comScore Video Metrix, in February 2011 the total U.S. unique video viewers on the Internet was 169,646 with an average of 816.4 minutes per viewer.

Google sites had 141,065 total unique viewers, averaging 261.6 minutes per viewer in the month.

VEVO had 48,998 unique viewers averaging 81.2 minutes per viewer.

Microsoft Sites had 48,812 unique viewers averaging 46.5 minutes per viewer.

Facebook.com had 46,661 unique viewers averaging 18.5 minutes per viewer.

Viacom Digital had 45,214 unique viewers averaging 74.2 minutes per viewer.

Hulu had 27,257 unique viewers averaging 224.3 minutes per viewer.

The World Is Watching• VEVO had 48,998 unique viewers averaging 81.2 minutes per

viewer.

• According to comScore Video Metrix, in February 2011 the total U.S. unique video viewers on the Internet was 169,646 with an average of 816.4 minutes per viewer.

• Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014. By 2014, 3D and HD Internet video will include 46% of Internet video traffic.

• In February 2011 there were 3.8 million video ads, which averages about 30.2 ads per viewer and reached 42% of the total U.S. population.

• Facebook.com had 46,661 unique viewers averaging 18.5 minutes per viewer.

• Microsoft Sites had 48,812 unique viewers averaging 46.5 minutes per viewer.

• 82.5% of the U.S. Internet audience viewed a video online. 75% more videos online in December 2010 than December 2008.

• 24 Hours of Video Uploaded Every Minute

• Average Person Spends 15 Minutes a Day Watching

• The length of the average video was 5.1 minutes in February 2011.

• Top video ad networks potentially reach the following proportions of the total U.S. population:

• Google Display Network at 46.7%, Tremor Media at 46.3%, BrightRoll Video Network at 37.3%.

• Online video and spending will swell from $1.97 billion to $5.71 billion

• 70% of Traffic Comes from outside US

• The average online video ad was 24 seconds