web 2.0 for business

Sarah “Intellagirl” RobbinsAugust 10, 2007

for Business: Revealing

the Best Kept

Secrets

Web 2.0

Web 2.0: Coined by Tim O’Reilly in 2005

What is Web 2.0?

Spans all connected devices

Continually-updated

Gets better the more people use it

“Architecture of Participation”

Rich user experiences

Engagement with your users

Opens data and services for re-use by others

Applications that reside in the space “between” devices

Death of the “personal” computer

4 Elements of Web 2.0

4 Elements of Web 2.0

Prosumer-Participation

4 Elements of Web 2.0

4 Elements of Web 2.0

Connectedness

4 Elements of Web 2.0

4 Elements of Web 2.0

API: Application Program Interface

4 Elements of Web 2.0

4 Elements of Web 2.0

Remote data storage

4 Elements of Web 2.0

4 Elements of Web 2.0

Prosumer-Participation

Connectedness API: Application Program Interface

Remote data storage

Prosumer-Participation

Remote data storage

Connectedness

API

Examples of Web 2.0-ness

User- Generated Content

Data Storage

Social

Googlemaps

Attendee listfrom registrationpage

Technorati

Del.icio.us

Flickr

Mashup

Immersive

Web 2.0 is changing the world

YouTube produces over

3250 hours of content every day

That’ s the equivalent of 135

always-on TV channels91% is NEW

content

71 million blogs

There are over 60 BILLION e-mail

messages sent each day 

40 exabytes (40 Billion Gigabytes) of unique new

information will be generated worldwide this year. 

That's more than the entire Library of Congress

... a LOT more ...= 296,000 Libraries of

Congress 

Wikipedia has 1.8 million English articles

Over 600 million words

15x Britannica 

Changing Models

of Communicatio

n

Let’s see an example

Once upon a time……

EUREKA!

You won’t believe what I just heard on

NPR!

Meanwhile…

SALES!!!!!

Break Time!

After the Break: Web 2.0 and YOUR Business

Web 2.0 and YOUR

Business

Apps you can start using today!

Google: Gmail

Google: Docs

RSS Reader

Del.icio.us

FirefoxPost to Del.icio.us

Easy Google Search

MultipleTabs

NotebookZoteroMusic Controls

CustomSidebarAdd-ons

LinkedIn

Web 2.0 + Your Business + Media Sauce = Success!How can we help you?

Website Feeds and Widgets

Facebook Apps

Custom Mashups

Instant Resource Location

Second Life

Multi-App Networks

Business is Changing

Are you ready?

MediaSauce’s Digital Blueprint

1.We get to know your company, your processes, your product, and your goals.

2.We work with you to identify opportunities and hurdles. We then collaborate to establish plans to meet your goals.

3.We build a custom, detailed communication technologies strategy that will help you meet your goals and grow your business.

Want to know more?