web 2.0 for business
TRANSCRIPT
Sarah “Intellagirl” RobbinsAugust 10, 2007
for Business: Revealing
the Best Kept
Secrets
Web 2.0
Web 2.0: Coined by Tim O’Reilly in 2005
What is Web 2.0?
Spans all connected devices
Continually-updated
Gets better the more people use it
“Architecture of Participation”
Rich user experiences
Engagement with your users
Opens data and services for re-use by others
Applications that reside in the space “between” devices
Death of the “personal” computer
4 Elements of Web 2.0
4 Elements of Web 2.0
Prosumer-Participation
4 Elements of Web 2.0
4 Elements of Web 2.0
Connectedness
4 Elements of Web 2.0
4 Elements of Web 2.0
API: Application Program Interface
4 Elements of Web 2.0
4 Elements of Web 2.0
Remote data storage
4 Elements of Web 2.0
4 Elements of Web 2.0
Prosumer-Participation
Connectedness API: Application Program Interface
Remote data storage
Prosumer-Participation
Remote data storage
Connectedness
API
Examples of Web 2.0-ness
User- Generated Content
Data Storage
Social
Googlemaps
Attendee listfrom registrationpage
Technorati
Del.icio.us
Flickr
Mashup
Immersive
Web 2.0 is changing the world
YouTube produces over
3250 hours of content every day
That’ s the equivalent of 135
always-on TV channels91% is NEW
content
71 million blogs
There are over 60 BILLION e-mail
messages sent each day
40 exabytes (40 Billion Gigabytes) of unique new
information will be generated worldwide this year.
That's more than the entire Library of Congress
... a LOT more ...= 296,000 Libraries of
Congress
Wikipedia has 1.8 million English articles
Over 600 million words
15x Britannica
Changing Models
of Communicatio
n
Let’s see an example
Once upon a time……
EUREKA!
You won’t believe what I just heard on
NPR!
Meanwhile…
SALES!!!!!
Break Time!
After the Break: Web 2.0 and YOUR Business
Web 2.0 and YOUR
Business
Apps you can start using today!
Google: Gmail
Google: Docs
RSS Reader
Del.icio.us
FirefoxPost to Del.icio.us
Easy Google Search
MultipleTabs
NotebookZoteroMusic Controls
CustomSidebarAdd-ons
Web 2.0 + Your Business + Media Sauce = Success!How can we help you?
Website Feeds and Widgets
Facebook Apps
Custom Mashups
Instant Resource Location
Second Life
Multi-App Networks
Business is Changing
Are you ready?
MediaSauce’s Digital Blueprint
1.We get to know your company, your processes, your product, and your goals.
2.We work with you to identify opportunities and hurdles. We then collaborate to establish plans to meet your goals.
3.We build a custom, detailed communication technologies strategy that will help you meet your goals and grow your business.
Want to know more?