what are the major trends with marketing intermediaries ?
Post on 12-Aug-2015
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Contents
1) Trends in Retailing2) Trends in Wholesaling3) Trends in Logistical Organizations4) Summary5) Disclaimer
Retailing
1) New Retail Forms and Combinations:To better satisfy customer’s need forconvenience, a variety of new retail
forms haveemerged. For e.g. gas stations include
foodstores.
Trends in Retailing
Growth of Intertype Competition:Different type of stores-discount
stores,showrooms, department stores-all
compete for the same consumers by carrying
the sametype of merchandise.
Competition between Store Based and Nonstore
based retailing:Store based retailers want their stores to
bedestinations where consumers enjoy richexperience.While the consumer now also receives saleoffer through direct-mail letters, catalogs,television and internet.
Trends in Major Retailing
Growth of Giant Retailers:Through their superior information
system,logistical systems, and buying power,
giant retailers are able to deliver goodservice and immense volume ofproducts at appealing prices.
Trends in Retailing
Growing Investment in Technology:
Almost all retailers now use technology to
produce better forecasts, control inventory costs, andorder electronically fromsuppliers.
Trends in Retailing
Global Profile of Major Retailers:retailers with unique format and strong
brand positioning are increasingly appearing
in othercountries.
Trends in Retailing
Growth of Shopper Marketing:Research suggest that as much as 70%
to 80% ofpurchase decisions are made inside
the retailstore, firms are increasingly
recognizing theimportance of influencing consumers
inside thestore.
Trends in Wholesaling
Wholesale distributors have faced mounting
pressure in recent years from new sources of
competition, demanding customers, new
technologies, and more direct buying programs
by large industrial, and retail buyers.
Trends in Wholesaling
The distribution between large retailers and
large wholesalers continues to blur.
Trends in Wholesaling
Wholesalers are increasing the services they
provide to retailers.
Retail Pricing Cooperative Advertising Marketing and Management, Information reports
Trends in Wholesaling
The wholesaling industry remains vulnerable to
one of the most enduring trends-fierceresistance to price increases and the winnowing out of suppliers based on cost and quality.
Trends in Market Logistics
The factors facilitating the effective functioning
of the logistics industry are integration,
confederations, technology, legislation and
globalization.
Trends in market Logistics
The 3PL’S or the third party providers are
required to carefully ascertain the market
trends in the logistics industry and accordingly
sketch the plan of action of the logistics
company.
Summary
• The retail environment has changedconsiderably in the recent years; as new retailforms have emerged, intertype and store basedversus nonstore based competition has increased, the rise of giant retailers hasincreased, investment in technology and globalexpansion has grown, and shoppermarketing inside stores has become priority.
Disclaimer:
Prepared By: Sitanshu Gandhi, SIT Pune
During an Internship by Prof. Mathur, IIM
Lucknow.www.IIMInternship.com
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