audience engagement report 2 half — 2019 · from recipient, telemarketing and internet requests...

AUDIENCE ENGAGEMENT REPORT1ST HALF — 2020

https://electronics.informa.com/brands/electronic-design/

Electronic Design Audience Engagement Report 1st Half — 2020Electronic Design inspires innovation by providing expertise and insights on emerging technologies to electronics engineers of tomorrow. Hands-on, practical application content attracts and engages an audience of engineering professionals responsible for design and development of electronics in leading edge markets including aviation, automotive and aerospace.

Test and Measurement 44%Components 44% Embedded Hardware 44%Analog 43%Power 39%Wireless 34%Embedded Software 19%IoT Integration 14%Robotics 12%

Industrial

Computers/Computer Networks

Communications/Cellular/Broadcast

Consumer Electronics

Automotive

Test Equipment

Medical

Military/Defense/Aerospace

Aviation

ICs & Semiconductors

778,276Average Monthly Reach

TOP PRODUCTS OR TECHNOLOGIES OUR AUDIENCE WORKS WITH

TOP INDUSTRIES SERVED 29%

23%

21%

20%

19%

17%

COMPANIES THAT ENGAGE

The Audience Engagement Report provides an integrated view of the Electronic Design community. Data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua and Omeda.

REACH DECISION MAKERS

58% of audience are engineers

31% of audience are managers and above

16%

15%

13%

12%

Electronic Design — Digital Engagement & Insights 1st Half — 2020

DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS

459,781Average Monthly Sessions

355,192Average Unique Monthly Visitors

801,027Average Monthly Page Views

58,406Combined Social Following

s 2% Year-to-Date

1,822Avg Monthly New Site Registrations

73% Desktop Visitors Average Monthly

27%Mobile Visitors Average Monthly

SUBSCRIBE TO MAGAZINE

60,000Electronic Design Magazine

Subscribers

Electronic Design — eNewsletter Engagement & Insights 1st Half — 2020

304,687 eNewsletter Reach

23.14%Average Total Open Rate

1.88%Average Total CTR

ANALOG & POWER SOURCE

Monthly Average51,425

Avg Total Open Rate 23.99%

AUTOMOTIVE ELECTRONICS



POWER AND ANALOG UPDATE NEWSLETTER



ED UPDATE



ELECTRONIC DESIGN TODAY



PRODUCT SPOTLIGHT



IOT FOR ENGINEERS



EMBEDDED UPDATE



Note: Metrics reflect monthly averages for April 1 - June 30 2020 due to site and newsletter migrations

Electronic Design — What’s Trending in 20201st Half — 2020

TOP TOPICS

TOP VIEWED ARTICLES• Snubber Capacitors Stop Spikes• Inductor Current Measurement in Switched Power Supplies• What’s the Difference Between AC-DC and DC-DC Power Supplies?• A Different Twist to Single-Wire Data Transmission• 11 Myths About Motors• Impact of Coronavirus on Distributors of Electronic Components• Minimizing Power-Supply Voltage Drop on PCBs• What Actually Is a Hot Loop?• Measuring DCIR of Lithium-Ion Cells• Input Protection for Low-Distortion Op-Amp Circuits TOP WEBINARS

• Demystifying the IoT Technology Stack in 2020• Increase Measurement Confidence: 7 Proven Methods• How To Win In Your IoT Project and Journey• Creating New Outcomes-based Offerings with IoT• Create Cooler, Smaller, and Simpler DC-DC Power Supply Solutions Without Being an Expert• Fast-Track IoT Devices to Production With Cypress & Murata• An Introduction to Vector Network Analysis: Impedance, VSWR, and the Smith Chart

System COVID

AnalogTest Power

WEBINAR - ENGAGEMENT

78%Registrants are in

management or engineers

250+Estimated registrants from typical webinar

25,255 Total webinar registrants YTD

s 40.3% increase year over year

Insight: A 35 to 45 percent conversion rate is typically considered to be good.

INDUSTRY AVERAGE CONVERSION RATE FOR WEBINARS WITH MORE THAN 100 ATTENDEES

Source: ON24 WEBINAR BENCHMARKS REPORT - 2020

Training Continuing Education

43.52%

36.82%

52%Median Attendee Conversion Rate

59,980 Content Downloads and Articles Printed H1-20

HIGHLY ENGAGED CONTACTS

Electronic Design — Visits by Region2020

Country %

United States 37%

India 13%

United Kingdom 5%

Canada 4%

Germany 3%

Turkey 2%

Australia 2%

France 1%

Italy 1%

Taiwan 1%

Singapore 1%

Netherlands 1%

South Korea 1%

Malaysia 1%

H1 Monthly Average

41%North America 28%

Asia

32.5%Oceania

24%Europe

2.5%Africa

2%Central &

South America

Electronic Design — Sworn Publisher’s StatementMAGAZINE SUBSCRIBERS — 2020

QUALIFIED CIRCULATION BY ISSUE in the last 6 months

2020 issues Print Digital Total Qualified

Jan/Feb 35,000 25,000 60,000Mar/Apr 34,220 25,780 60,000May/June 34,000 26,000 60,000Average Qualified Circulation for 6-Month Period

34,407 25,593 60,000

Total Qualified Non-Paid

Print

Both


Digital


Total Subscribers

Avg Qualified Circulation

30,064 4,343 25,593 60,000 60,000

U.S. POSTAL STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION

1. Publication Title: Electronic Design2. Publication Number: 172-0803. Filing Date: 9/3/194.5. Number of Issues Published Annually: 66. Annual Subscription Price: Free to Qualified7.

8.

9.

10.

11.

12.

13.

15. Extent and Nature of Circulation39,109 37,900

0 0

0 0c. 36,349 35,156d.

0 0

e. 2,015 1,695

f. 38,364 36,851

g. 746 1,049

h. 39,109 37,900

i. 94.75% 95.40%

16 Electronic Copy Circulation

a. Requested and Paid Electronic Copies - -

b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a) 36,349 35,156

c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies 38,364 36,851

(Line 16a)

d. Percent Paid an/dor Requested Circulaltion (Both Print & Electronic Copies) 94.75% 95.40%

(16b diveded by 16c x 100) X I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:

17.

September/October 2019

Date

9/3/19

PS Form 3526-R, July 2014

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

Copies not Distributed

Total (Sum of 15f and g)

Percent Paid and/or Requested Circulation (15c divided by 15f times 100)

Publication of Statement of Ownership for a Requester Publication is required and will be printed in the:

issue of this publication.

0

Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))

18

Debbie Brady, Manager, User Marketing

1,695

(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services Rates)

0 0

(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))

Total Distribution (Sum of 15c and 15e)

(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)

1,698

(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms and Other Sources)

317

33,185

(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®

1,920 1,971

14. Issue Date for Circulation Data: July/August 2019

a. Total Number of Copies (Net press run)b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)

(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

34,429

Publication Title: Electronic Design

United States Postal ServiceStatement of Ownership, Management, and Circulation (Requester Publications Only)

Issue of Frequency: Bi-monthly - Jan/Feb, Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec

Complete Mailing Address of Known Office of Publication (Not Printer): Informa Media, Inc., 9800 Metcalf Ave., Overland Park, Johnson County, KS 66212-2216

Contact Person: Debbie BradyTelephone: 216-931-9882

Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Informa Media, Inc.,605 Third Ave, New York, NY 10158Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: Paul Miller, Informa Media, Inc., 605 Third Ave, New York, NY10158; Editor: Karen Field, Informa Media, Inc., 605 Third Ave, New York, NY 10158; Managing Editor: ,

Owner - Full name and complete mailing address: Informa Media, Inc., 605 Third Ave, New York, NY 10158; Informa Operating Holdings, Inc. (owns 100% of the stock of Informa Media, Inc.), 605 Third Ave, New York, NY 10158

Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other Securities: NoneTax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A

Nonrequested Distribution (By Mail and Outside the Mail)

Average No. Copies Each Issue During

Preceding 12 MonthsNo. Copies of Single Issue Published

Nearest to Filing Date

#Information Classification: General

We hereby make oath and say that all data set forth in this statement are true.

Signed July 2020

Tracy Smith, Executive Vice President, Design & Engineering

Brenda Roode, Director, User Marketing

Electronic Design — Primary Business & IndustryMAGAZINE SUBSCRIBERS — 2020

PRIMARY JOB FUNCTION

Industry (Multiple Choice)

Design and Development Engineering

Mgmt

Research and Development

Hardware or Software Devel-

opment

Design and Development

Engineer

Hobbyist or Maker

Executive or Operat-ing Mgmt

Student/Professor/Instructor Academic

Other TOTAL Magazine Subscribers

Aerospace 1,021 424 195 1,930 27 884 92 181 4,754

Aviation 2,547 651 255 4,075 73 2,262 182 202 10,247

Automotive 3,368 951 448 5,195 190 3,333 250 301 14,036

Computers/Computer Networks 4,182 1,153 1,120 6,324 351 4,196 443 281 18,050

Communications/Cell/Broadcast 3,793 880 568 5,642 181 3,308 260 292 14,924

Consumer Electronics 3,428 1,014 643 6,026 328 3,331 325 223 15,318

Data Centers 745 231 152 968 27 845 87 161 3,216

Ics & Semiconductors 2,291 628 291 3,887 77 1,903 203 159 9,439

Industrial 4,696 1,231 680 8,607 148 4,082 284 382 20,110

Medical 2,727 896 377 4,433 96 2,776 235 226 11,766

Military/Defense 3,442 1,031 443 5,822 83 2,736 208 261 14,026

Smart Home/Buildings 699 233 159 1,002 81 860 108 97 3,239

Test Equipment 3,261 1,026 504 5,765 175 2,710 280 275 13,996

Other including Acad/Lab/Con 1,248 498 191 2,373 100 1,684 334 541 6,969

Total 37,448 10,847 6,026 62,049 1,937 34,910 3,291 3,582 160,090

Total Respondents 13,237 4,079 2,515 24,848 912 11,704 1,152 1,553 60,000

Average Number of Industries Specified Per Respondent* 2.83 2.66 2.40 2.50 2.12 2.98 2.86 2.31 2.67

Electronic Design — Subscribers by StateMAGAZINE SUBSCRIBERS — 2020

Subscribers by State STATE BREAKOUT OF MAGAZINE SUBSCRIBERS

Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS

11,225

4,339

4,813

11,039

11,435

13,190

118

State Subscribers

Alabama 627

Arizona 1,307

Arkansas 226

California 8,803

Colorado 1,263

Connecticut 857

D. C. 197

Delaware 129

Florida 3,000

Georgia 1,240

Idaho 307

Illinois 2,330

Indiana 1,167

Iowa 534

Kansas 453

Kentucky 414

Louisiana 281

Maine 159

Maryland 1,258

Massachusetts 2,114

Michigan 2,265

Minnesota 1,429

Mississippi 249

Missouri 863

Montana 139

Nebraska 274

State Subscribers

Nevada 358

New Hampshire 494

New Jersey 1,624

New Mexico 376

New York 3,137

North Carolina 1,396

North Dakota 96

Ohio 2,378

Oklahoma 438

Oregon 958

Pennsylvania 2,293

Rhode Island 237

South Carolina 585

South Dakota 138

Tennessee 782

Texas 3,868

Utah 520

Vermont 124

Virginia 1,376

Washington 1,464

West Virginia 182

Wisconsin 1,263

Wyoming 69

Total 48 US Contiguous States

56,041

State Subscribers

Alaska 46

Hawaii 72

Total Alaska & Hawaii 118

Possessions & Other Areas 72

Total U.S. Pos-sessions 72

Circulation Outside the U.S.

Canada 2,740

International 1,016

Military/Civilian Overseas, APO/FPO

13

Total Interna-tional 3,769

Grand Total 60,000

audience engagement report 2 half — 2019 · from recipient, telemarketing and internet requests...

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