awol media guide

1 October 2013FREE WEEKLY

MEDIAGuide

2013/14

HISTORYDISTRIBUTIONPRICES AND SIZESONLINECONTACT

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Visit www.awolonline.netVisit www.awolonline.net

Free listing on the AWOL Directory

HIstoryAWoL is a free weekly local paper for Hua Hin and the surrounding areas that was

launched as part of the Observer Group in October 2008, and in January 2009 was taken over by the staff and since then run as a completely separate business. It is designed to be an

easy to read, fun paper with a mixture of local and international, real (and possibly not) stories and sports, as well as the features you would expect in an English tabloid. It is aimed to have

a broad appeal much like a tabloid, and this is reflected in our tag line, ‘For the expat in all of us’.

DIstrIbutIon AWoL is distributed every Friday afternoon and evening in hard copy, and is also available to download

via our website at www.awolonline.net. Downloaded copies account for an extra 10 - 15% readership on top of the printed version, and a ‘page flip’ online version has expanded the online readership further. The current print

run is 1000 copies per week and it is produced in black and white only. AWoL normally has between 28 and 40 pages depending on advertising demand.

AWoL is distributed to bars, cafes, hotels, restaurants and other outlets (over 200 as of December 2013) across the Hua Hin, Cha Am and Khao Takiab area, and is the only weekly publication currently available in English, which gives it unrivalled flexibility and immediacy compared to other competing publications. We are constantly adjusting our distribution to account for new advertisers and perceived gaps in the market to ensure the greatest exposure for our advertisers and convenient availability for readers.

onLInEIn December 2009 AWoL launched its own website, to offer an even more enticing package for both readers and advertisers alike, giving advertisers access to thousands more readers online and the opportunity to extend their message beyond Hua Hin to the rest of the world. In 2010 the website was expanded to include a discussion forum and a variety of other entertaining pages with different content to the print version. In 2011 we launched our own Property section to accommodate requests from both readers and local agents for a platform to buy and sell property. There is also an online classifieds section which complements our printed classified adverts. In 2012 the website was revamped and further expanded to include a Directory, Travel and Shop section. Long term advertisers in the printed AWoL get included on the website as part of their deal but please contact us if you want to arrange an online only advert - we will be happy to give you a great value quote.

ContACt

E-mAIL

Information: [email protected]

Sales: [email protected]

Property: [email protected]

Classifieds: [email protected]

Submissions: [email protected]

WEBSITE

www.awolonline.net

TELEPHOnE

Steve James (managing Editor) 081 649 8361

Chukamol (Jeab) James (managing Director)081 614 8728

POSTAL ADDRESS

AWOL Co. Ltd,136/229 Emerald Hill,Soi 6, Borfai,Hua Hin, 77110,Prachuap Kiri Khan

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Join the AWOL forumJoin the AWOL forum

Sell it fast with AWOL Classifieds

sIxtH pAGE DImEnSIOnS:

55 mm wide by 121 mm high (shown)

or 115 mm wide by 58 mm high

PRICE4 weeks: 2000 baht

(500 baht per week)

13 weeks (3 months): 5200 baht (400 baht per week)

52 weeks (1 year): 16700 baht(approx. 321 baht per week)

tHIrD pAGE DImEnSIOnS:

115 mm wide by 121 mm high (shown) or 55 mm wide by 247 mm high


(700 baht per week)



tWELftH pAGE DImEnSIOnS:

55 mm wide by 58 mm high


(400 baht per week)

13 weeks (3 months): 3900 baht(300 baht per week)

52 weeks (1 year): 12500 baht(approx 240 baht per week)

QuArtEr pAGE DImEnSIOnS:

174 mm wide by 58 mm high (shown) or 85 mm wide by 121 mm high or 55 mm wide by 184 mm high


(600 baht per week)



ADvErt sIzEs AnD prICEsThe next few pages show what standard sizes of advert are available in AWOL. Each box shows the dimensions, and prices for four, thirteen and fifty two weeks as applicable. All prices are applicable from 1st October 2013 and are only available with payment in advance. Should an advertiser want less than a four week run the charge will be significantly higher per week due to the time required to alter the layout, and negotiated on a per advert basis. Advert design, where necessary, is included in these prices.Advert content can be altered at any time for no extra charge, and requests for page position and number will be accommodated whenever possible. Premiums are applicable to adverts on the front and back pages as well as page three, as follows: Front page - additional 20%; Back page and page 3 - additional 10%.

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tWo tHIrDs pAGEDImEnSIOnS:



(1000 baht per week)



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pAGE sponsorsAt the top and bottom of every page except the front page are spaces available for short text only adverts.These are limited to a line of text with maximum dimensions of 100mm wide by 4mm high. Examples can be seen at the top and bottom of the pages of this guide

PRICES Top or Bottom

Pages Issues Total Price (baht)

Price per issue (baht)

1 13 780 601 26 1300 501 52 2080 404 13 2860 2204 26 4680 1804 52 7280 1408 13 5200 4008 26 8320 3208 52 12480 240

Both

Pages Issues Total Price (baht)

Price per issue (baht)

1 13 1040 801 26 1820 701 52 3120 604 13 3900 3004 26 6760 2604 52 11440 2208 13 7280 5608 26 12480 4808 52 20800 400

Prices for more pages are negotiable.

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sponsor box DImEnSIOnS:

55 mm wide by 29 mm high(or equivalent area)

SponSor SectionS

HALf pAGE DImEnSIOnS:

174 mm wide by 121 mm high (shown) or



(800 baht per week)



AWOL also has ‘sponsorship’ slots available for advertisers who would like to have their name/logo attached to one of our many regular features. These are generally small logos with contact details and in addition can have a slogan such as ‘Brought to you by xxxx’ near them. They can be combined with a regular ad box if desired, at the relevant price, but obviously only in thirteen week periods, as they are designed to be longer term agreements, paid in advance. Prices are to the right underneath the example box.new sections will be created, and others may be taken out over time. If you have a suggestion for a section that you would like to sponsor, please contact us.

The current sections available are as follows:Page 3 (booked)Weather and Tides(booked)English corner (booked)Area 555 (Jokes page) (booked)Horoscopes (booked)Crossword (booked)Balloon Chasers (booked)Codeword (booked)Football Preview/other sports (booked)Weird newsSudoku (booked)

PRICES13 weeks (3 months): 1200 baht26 weeks (6 months): 2100 baht39 weeks (9 months): 2900 baht52 weeks (12 months): 3400 baht

ContaCt: [email protected]

Cryptic CrosswordClassifieds (booked)Local Listings (booked)Codeword (booked)Hua Hin Golfmoney & Information (booked)Siamese Stories (booked)To Hull And Back (booked)Cartoon Capers

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tHrEE QuArtErs pAGEDImEnSIOnS:





52 weeks (1 year): 41600 baht(800 baht per week)

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EIGHtH pAGEDImEnSIOnS:


PRICE4 weeks: 1800 baht (450 baht per week)


52 weeks (1 year): 15600 baht (300 baht per week)

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fuLL pAGE DImEnSIOnS:






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sprEAD (tWo pAGEs toGEtHEr) DImEnSIOnS:






sprEAD

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Sell it fast with AWOL ClassifiedsMEDIAGuide

sprEAD

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CLAssIfIED ADvErtsAWoL has a Classifieds section, which is free for individuals to place many small

ads. Exceptions to this are Property for Sale or Rent and Auto ads, plus any commercial or business ads; these are charged at the following rates:

Auto: Items priced up to 10,000 baht, 13 issues for 500 baht. Items priced over 10,000 baht, 13 issues for 1000 baht. maximum 50 words for all ads; unpriced items pay the higher rate.

Property for Sale or Rent: OPTIOn 1: fixed fee and/or commission deal with ads in the paper, on our website and at the Lucky Real Estate office. See below and/or contact property@awolonline.

net or [email protected] for details.OPTIOn 2: printed classified only; Up to 50 words: 500 baht for 4 issues, 1000 baht for 13 issues. Additional

words charged at 20 baht per word. Example: 60 words charged at 500 plus (10 x 20)=700 baht for 4 issues, or 1000 plus (10 x 20)=1200 for 13 issues. (Please note that you must use Option 1 to feature on our website).

Commercial and business related classifieds are charged at the following rates: Up to 50 words: 500 baht for 4 issues, 1000 baht for 13 issues. Additional words charged at 20 baht per word. Example: 60 words charged at 500 plus (10 x 20)=700 baht for 4 issues, or 1000 plus (10 x 20)=1200 for 13 issues.

Telephone numbers, email addresses and web addresses will all be counted as one word each.Details of how to place a classified ad can be found in AWOL. Online classifieds are included in the above prices but must be placed by the customer.Any ads placed online will be included in the next available printed issue as long as the ads are acceptable and paid for when required.

propErtyFrom April 2013 Property For Sale can be advertised in the Property marketplace section of the printed paper, with a two line reference in the printed Classifieds; it will also be featured on our website in several places, and with Lucky Real Estate and other partner agents. This is a no frills advertising only service, and the charges for this are:4 weeks 2000 baht13 weeks 5000 bahtIn addition, our partner agents can also offer a full service commission deal, which would include being listed on the AWOL website, with an optional inclusion in the Property marketplace section in the printed AWOL (as above) for the following fees:4 weeks 1000 baht13 weeks 2500 bahtProperty For Rent has it’s own dedicated section in our print and online Classifieds which is currently charged as listed in the Classifieds section above. In conjunction with our partner agent, Lucky Real Estate, we also offer a commission deal of one month’s rent for long term rental properties.

LoCAL LIstInGsIntroduced in September 2010, this is a subdivided section of the printed newspaper which lists the basic details of our advertisers, including business name, telephone number, email or website. This is free for current advertisers, but non-advertisers can be listed for the following rates:One year (52 issues): 1000 bahtSix months (26 issues): 750 bahtThree months: (13 issues): 500 baht

AWoL notICEboArDIntroduced in 2013, the AWOL noticeboard is a full page in the printed newspaper which has four basic ‘note’ style adverts as if pinned to a cork board, at the following rates:Small - 100 baht per weekmedium - 150 baht per weekBig - 300 baht per weekLarge - 500 baht per weekAll ads are a minimum of 4 weeks

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LEAfLEts/broCHurEsAWoL can also arrange both printing and distribution of colour or black and white leaflets or brochures; if you have your own already printed and want them inserted and distributed with the paper, we will charge 1.2 baht per leaflet per week, with a minimum charge equivalent to the print run at that time; if you want the leaflet/brochure designed and printed by us they can be distributed free inside the paper – price for design and printing is dependent on size, paper and other variables, so please contact us with your specifications so we can give you a quote.

pAyMEntPayment must be made by the monday of the week the advert is agreed to go in. Payment can be made by cash, cheque or by direct credit to our bank account. We also have a Paypal account which credit and debit cards can be used on. new advert runs will not be printed if payment is not received on time, while late payment of renewals will incur a penalty charge of double the weekly price listed., for every week the payment is late.Our bank account and other payment information is as follows:Bank detailsAccount name: Chukamol JamesAccount number: 489-0-04184-2Bank: Krung Thai Bank (KTB)Branch: Hua Hin market Village

PaypalIf you wish to pay using the Paypal service you can do so whether you have a Paypal account or not. Just inform us that you wish to pay by Paypal, and give us your email address. We will then send a payment request from Paypal to you via email. The email will include an invoice and a link to click, which will take you to Paypal’s payment system, where you can choose to either log in to your Paypal account or pay using a credit or debit card.

ADvErt spECIfICAtIonsAWoL is only printed in black and white so please bear that in mind when supplying any logos or images - we can alter colour images for you but some may not look as you planned if they were created in colour. Images need to be at least 150 dots per inch in resolution for print purposes but again we can help to source or alter images. Any images, text or alterations for adverts need to be sent by close of business on the Tuesday prior to that Friday’s issue to be certain of being included, and earlier if the advertiser wants to be able to see an example of the advert before it goes to print.

AWoL – for the advertiser in all of us!

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