basepoint social media for business presentation

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Webscape Marketing Social Media, SEO & Online How to use Social Media for your Business

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Presentation on using social media for business delivered by Josh Whiten of Webscape Marketing on 21/06/12 at Basepoint Folkestone

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Page 1: Basepoint Social Media for Business Presentation

Webscape MarketingSocial Media, SEO & Online

How to use Social Media for your Business

Page 2: Basepoint Social Media for Business Presentation

Background

Webscape MarketingSocial Media, SEO & Online

• Josh Whiten, owner of Webscape Marketing• Based in Folkestone’s

Creative Quarter• Digital marketing - SEO, PPC,

social media, email marketing

Page 3: Basepoint Social Media for Business Presentation

Webscape MarketingSocial Media, SEO & Online

Page 4: Basepoint Social Media for Business Presentation

You don't have to be a fan of social media to use it for

your business.

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Page 5: Basepoint Social Media for Business Presentation

Social media has multiple uses; communication,

prospecting, SEO, customer service, branding and PR.

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Page 6: Basepoint Social Media for Business Presentation

If you want your website to rank on Google you need to be using social media to get

likes, follows and shares.

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Page 7: Basepoint Social Media for Business Presentation

Twitter isn't just about celebrities - it can be a

targeted prospecting tool.

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Page 8: Basepoint Social Media for Business Presentation

The top reason why people will follow you is for offers, promotions and deals - not because you think

you are great.

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Page 9: Basepoint Social Media for Business Presentation

Use Facebook and Twitter to promote a local business.

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Page 10: Basepoint Social Media for Business Presentation

Use Pinterest for SEO links and for e-commerce or aspirational services.

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Page 11: Basepoint Social Media for Business Presentation

Set a content strategy that encourages sharing and agree and a brand

tone of voice.

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Page 12: Basepoint Social Media for Business Presentation

Promote your social media profiles on your

website and offline.

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Page 13: Basepoint Social Media for Business Presentation

Use little and often, listen and respond.

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Page 14: Basepoint Social Media for Business Presentation

Next StepsFor help with SEO, social media or PPC:

Josh WhitenWebscape Marketinghttp://www.webscapeseo.comFacebook.com/webscapemarketing@[email protected] 093471

Webscape MarketingSocial Media, SEO & Online