basepoint social media for business presentation
DESCRIPTION
Presentation on using social media for business delivered by Josh Whiten of Webscape Marketing on 21/06/12 at Basepoint FolkestoneTRANSCRIPT
Webscape MarketingSocial Media, SEO & Online
How to use Social Media for your Business
Background
Webscape MarketingSocial Media, SEO & Online
• Josh Whiten, owner of Webscape Marketing• Based in Folkestone’s
Creative Quarter• Digital marketing - SEO, PPC,
social media, email marketing
Webscape MarketingSocial Media, SEO & Online
You don't have to be a fan of social media to use it for
your business.
Webscape MarketingSocial Media, SEO & Online
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Social media has multiple uses; communication,
prospecting, SEO, customer service, branding and PR.
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If you want your website to rank on Google you need to be using social media to get
likes, follows and shares.
Webscape MarketingSocial Media, SEO & Online
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Twitter isn't just about celebrities - it can be a
targeted prospecting tool.
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The top reason why people will follow you is for offers, promotions and deals - not because you think
you are great.
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Use Facebook and Twitter to promote a local business.
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Use Pinterest for SEO links and for e-commerce or aspirational services.
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Set a content strategy that encourages sharing and agree and a brand
tone of voice.
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Promote your social media profiles on your
website and offline.
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Use little and often, listen and respond.
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Next StepsFor help with SEO, social media or PPC:
Josh WhitenWebscape Marketinghttp://www.webscapeseo.comFacebook.com/webscapemarketing@[email protected] 093471
Webscape MarketingSocial Media, SEO & Online