brandwatch vizia webinar: us 25th sept 2013
DESCRIPTION
These are the slides used in our Brandwatch Vizia US webinar held on 25th September 2013, hosted by Eve Sangenito and Seb Hempstead. More info here: http://www.brandwatch.com/brandwatch-vizia/TRANSCRIPT
Webinar/INTRODUCING THE NEXT GENERATION SOCIAL MEDIA COMMAND CENTER
September 2013
Housekeeping/
• HAVE QUESTIONS? Feel free to ask them in the session chat. We’ll share and answer them at the end
of the presentation
• TWEET, TWEETOur community managers are available during the webinar as well. Just tweet to
@brandwatch or #brandwatch
• SLIDES & RECORDINGWe’re happy to provide a copy of both. We should have them posted within 1-2
business days
2© 2013 Brandwatch | www.brandwatch.com
SEBASTIAN HEMPSTEAD
EVP, N. America, Brandwatch@sebhempstead
EVE SANGENITO
VP of Marketing, Brandwatch @esangenito
3
Presenters/
© 2013 Brandwatch | www.brandwatch.com
4© 2013 Brandwatch | www.brandwatch.com
“THE PURPOSE OF BUSINESS IS TO CREATE AND KEEP A CUSTOMER.”
- Peter Drucker
5© 2013 Brandwatch | www.brandwatch.com
“THIS PUBLIC COMMITMENT TO LISTENING IN SOCIAL IS A PROMISE TO CUSTOMERS YOU’RE GOING TO BE THERE...
SHINY TWITTER ROOM WON’T CUT IT.”
- Jeremiah Owyang
6© 2013 Brandwatch | www.brandwatch.com
SEPARATE THE SIGNALS FROM THE NOISE
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ENGAGE & RESPOND AT THE SPEED OF SOCIAL
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EMPOWER TEAMS TO SCALE
9© 2013 Brandwatch | www.brandwatch.com
MANAGE SMARTER& WITH MORE EFFICIENCY
ACCESSIBLE TO ANYONE, ANYWHERE
© 2013 Brandwatch | www.brandwatch.com
INTEGRATED & IN SYNC
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PERSONALIZED TO YOUR EXPERIENCE
© 2013 Brandwatch | www.brandwatch.com
PUBLIC RELATIONS MARKETING SALES CUSTOMER
SERVICE
LINES OF BUSINESS
LISTENING & ANALYTICS
CUSTOMERS
USE CASE DISPLAY
ENGAGEMENTVISUALIZATIONSSOCIAL HUB
USE CASE DISPLAY
USE CASE DISPLAY
THE NEW MODEL
© 2013 Brandwatch | www.brandwatch.com
14© 2013 Brandwatch | www.brandwatch.com
INTRODUCING BRANDWATCH VIZIA
QUESTIONS?
THANK YOU!To learn more, visit us at
Brandwatch.com or [email protected]
© 2013 Brandwatch | www.brandwatch.com