1. Masterclass/Channels Kelly Autenrieth kelly@brandwatch.com | Tel: 347-391-3960 May 8, 2014

2. Contents 2013 Brandwatch | www.brandwatch.com 2 Introduction to Channels Review Twitter Channels Review Facebook Channels Live demo of both channels in action! Questions & Answers 3. 3 Introduction 2013 Brandwatch | www.brandwatch.com 4. Channels/Introduction 2014 Brandwatch | www.brandwatch.com 4 A Channel lets you track your owned social media channels alongside those of competitors for an in-depth analysis Channels are available for Twitter and Facebook Channels act like Queries Dont need Admin access to create a Channel Can group multiple channels together for easy comparison and benchmarking 5. 2014 Brandwatch | www.brandwatch.com 5 Twitter Channels 6. Channels/Twitter 2014 Brandwatch | www.brandwatch.com 6 Twitter Analytics Owner Activity Audience Activity Insights Location Topics All Tweets 7. Channels/Twitter 2014 Brandwatch | www.brandwatch.com 7 Twitter Analytics Displays overall volume of key Twitter metrics Owners Tweets Retweets Replies Impressions Audience Retweets Mentions Impressions Followers Net Total 8. Channels/Twitter 2014 Brandwatch | www.brandwatch.com 8 Owner Activity Most Impactful Tweets from Channel Owner Audience Activity Most Impactful Tweeters Most Impactful Tweets from Audience How is Impact measured? Reflects how much the mention, author or site is seen and shared online Uses a number of different metrics to calculate it, dependent on the type of Normalize metrics between 1-100 to make an Impact score 9. Channels/Twitter 2014 Brandwatch | www.brandwatch.com 9 Insights Top Stories, Hashtags & Emoticons Most Mentioned Tweeters Location Mentions Map Topics Word Cloud All Tweets 10. 2014 Brandwatch | www.brandwatch.com 10 Facebook Channels 11. Channels/Facebook 2014 Brandwatch | www.brandwatch.com 11 Facebook Analytics Owner Activity Audience Activity Audience Topics All Posts & Comments 12. Channels/Facebook 2014 Brandwatch | www.brandwatch.com 12 Facebook Analytics Displays overall volume of key Facebook metrics Owners Posts Comments Audience Posts Comments Engagement Net Content Likes Net Page Likes vs. Total Page Likes People Talking About This 13. Channels/Facebook 2014 Brandwatch | www.brandwatch.com 13 Owner Activity Most Impactful Posts from Page Owner Audience Activity Most Impactful Audience Most Impactful Posts from Audience Most Liked Comments by Audience All Posts & Comments 14. 2014 Brandwatch | www.brandwatch.com 14 Live Demo