brandwatch masterclass: analyzing data on the fly

Analyzing data on the fly

Kelly Autenrieth & Iris Vermeren [email protected] | Tel: +1 212 229 2240

May 2014 #brandwatchtips

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Hi!

© 2014 Brandwatch | www.brandwatch.com

Iris Vermeren

Community Manager

[email protected]

@sireyeris

Kelly Autenrieth

Technical Trainer

[email protected]

@kauten311

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Contents

• Discover trends in real-time

• Quickly categorize, tag or star mentions in bulk

• Live Demo

• Assign and route mentions to specific users


4© 2014 Brandwatch | www.brandwatch.com

Spotting Trends

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Spotting Trends



“What if I look at my data and there are no interesting trends?”

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Dig Deeper, Think Bigger



Bulk Actions

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Bulk Actions/Use Case


Client: Dos Equis

Objective: Bulk Actions for Cinco de Mayo

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Bulk Actions/ 3 Examples



Live Demo

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Random Tagging


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400 mentions is the golden number for sample sizes



Workflow

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Bulk Actions



Questions

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Contact

Email /[email protected]

Web /http://www.brandwatch.com

Twitter /@brandwatch

Telephone /UK: +44 (0)1273 234 290US: +1 212 229 2240Germany: +49 (0)711 912 441 59

Fax /UK: +44 (0)1273 234 291

Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.

Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom


brandwatch masterclass: analyzing data on the fly

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