Ross Barrett / Enterprise Sales

Using Brandwatch to Identify Consumer Trends

Contents

• Setting up Queries to Detect Intent

• Using Categories and Tags to Segment your Data

• Charting for Uncovering Consumer Trends

and Identifying Customers

#brandwatchtips © 2015 Brandwatch.com | 2

SETTING UP

QUERIES TO

DETECT INTENT

#brandwatchtips © 2015 Brandwatch.com | 3

#brandwatchtips © 2015 Brandwatch.com | 4

Creating intent queries

((I OR Id OR “I’d” OR we OR “we’d” OR “I am”

OR Im OR “I’m”)

#brandwatchtips © 2015 Brandwatch.com | 5

Creating intent queries

((I OR Id OR “I’d” OR we OR “we’d” OR “I am”

OR Im OR “I’m”) NEAR/2f ((finding OR

booking OR “need a” OR trying OR “book a”

OR “find a” OR “need to” OR “attempt to” OR

“go on” OR “want to” OR “willing to” OR

seeking OR looking OR “trying to decide” OR

going)

#brandwatchtips © 2015 Brandwatch.com | 6

Creating intent queries

((I OR Id OR “I’d” OR we OR “we’d” OR “I am” OR Im

OR “I’m”) NEAR/2f ((finding OR booking OR “need a”

OR trying OR “book a” OR “find a” OR “need to” OR

“attempt to” OR “go on” OR “want to” OR “willing to” OR

seeking OR looking OR “trying to decide” OR going)

NEAR/5 (holiday* OR getaway OR (trip NEAR/3

abroad) OR beach OR “city break” OR adventure OR

cruise)))

USING

CATEGORIES AND

TAGS TO

SEGMENT YOUR

DATA

#brandwatchtips © 2015 Brandwatch.com | 7

#brandwatchtips © 2015 Brandwatch.com | 8

Start by creating rules

#brandwatchtips © 2015 Brandwatch.com | 9

Start by creating rules

#brandwatchtips © 2015 Brandwatch.com | 10

Start by creating rules

#brandwatchtips © 2015 Brandwatch.com | 11

Filter by tags/categories to uncover topics

#brandwatchtips © 2015 Brandwatch.com | 12

#brandwatchtips © 2015 Brandwatch.com | 13

CHARTING FOR

UNCOVERING

CONSUMER TRENDS

AND IDENTIFYING

CUSTOMERS

#brandwatchtips © 2015 Brandwatch.com | 14

#brandwatchtips © 2015 Brandwatch.com | 15

When people are talking

#brandwatchtips © 2015 Brandwatch.com | 16

When people are talking

#brandwatchtips © 2015 Brandwatch.com | 17

When people are talking

#brandwatchtips © 2015 Brandwatch.com | 18

Getting to know the audience

#brandwatchtips © 2015 Brandwatch.com | 19

Getting to know the audience – Breakdown by

Profession

#brandwatchtips © 2015 Brandwatch.com | 20

Where to focus your attention

#brandwatchtips © 2015 Brandwatch.com | 21

Identifying direct business impact

#brandwatchtips © 2015 Brandwatch.com | 22

Document Limitation

The information given in this document has been checked for accuracy and completeness however

Brandwatch

shall not be liable for any errors or omissions.

Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053

4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom

Email contact@brandwatch.com

Web brandwatch.com

Twitter @brandwatch

Telephone

UK +44 (0)1273 234290

US +1 212 229 2240

DE +49 (0)30568 370 040