brandwatch masterclass: charts

Brandwatch Masterclass/ChartsAlyssa Edelman

[email protected] | Brandwatch Masterclass | May 2014

Charts Are Awesome.

© 2014 Brandwatch | www.brandwatch.com 2

Agenda


• Charts on the Default Dashboard

• Creating Custom Charts

• Filtering Options

• Views

• Troubleshooting Charts

• Hands-On Exercises

Charts on the Default Dashboard

•Sentiment by Day

•Page Types by Day

•Sentiment by Page Type


Creating Custom Charts


Chart Views


Filter Options


Show (Y-Axis)

•Vertical breakdown

•Volume is the most commonly used

•Unique authors is an interesting metric


For (X-Axis)/Breakd

own By


Queries

•Queries

•Groups


Sentiment


Authors

•Author List


Twitter

•Account Type

•Gender

•Profession

•Interest

•Author Cities

•Author Counties

•Author States

•Author Countries

•Author Continents


Tags and Categories

•Tags

•Categories

•Multiple Parent Categories


Workflow

•Assignment

•Priority

•Status

•Checked


Time

•Hours

•Days

•Weeks

•Months


Site

•Site List

•Page Type

•Domain

•MozRank


Language


Locations

•Cities

•Counties

•States

•Countries

•Continents


Sample Chart Views


Volume for Categories, broken down by Sentiment


Volume for Queries, broken down by Categories


Volume for Days, broken down by Categories


Unique Authors for Months, broken down by Queries


Volume for Queries, broken down by Multiple Parent Categories


Volume for States, broken down by Days


Volume for Days, broken down by Sentiment(with an added Gender filter)


Troubleshooting


Recap


Key Takeaways

• Charts are the most flexible way to view your data

• There are lots of great filtering options in addition to the the standard Brandwatch filters

• Puppies and kittens are encouraging


Chart Practice



Add a Chart component to the dashboard.

Create a line chart that shows a volume comparison over time, broken down by day, of male versus female conversation.

Create a horizontal bar chart showing the volume of conversation by page type, broken down by week.

In a table view, create a chart that shows how many mentions in each flavor category either say “Starbucks” or don’t say “Starbucks” within the mention. Make sure the flavors run along the left side of the table.

Create a bar chart showing what flavors people in different professions prefer (mention volume).

Any Questions?


brandwatch masterclass: charts

Social Media

volume of conversation

mention volume

volume comparison

line chart

chart component

chart practice

queries queries groups

day sentiment