brandwatch masterclass: using brandwatch to identify influencers
DESCRIPTION
NY Masterclass 2014 - #brandwatchtipsTRANSCRIPT
Here’s how we’re breaking things down….
• What is an influencer?
• Identifying influencers within your data set
• How to monitor these influencers
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What is an influencer?
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Influence:“The capacity or power of persons or things to be a compelling force on or produce effects on the action, behavior, opinions, etc., of others.”
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Step 1) Figure out what an influencer is to You.
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Activists: influencers get involved, with their communities, political movements, charities and so on.
Connected: influencers have large social networks
Impact: influencers are looked up to and are trusted by others
Active Minds: influencers have multiple and diverse interests
Trendsetters: influencers tend to be early adopters (or leavers) in markets
Keller, Ed and Berry, Jon. The Influentials, Free Press, 2003
Identifying Influencers in your
Data Set
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Authors
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Authors
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Authors
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Authors
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Sites
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Sites
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Sites
Demographics - Location
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Demographics - Interests
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Demographics
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Demographics
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Demographics
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Don’t Be Deceived!!
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How to Monitor These Influencers
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Step 3) Get Organized People!
Utilize the Tools you Have
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Author Lists
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Site Lists
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Dashboards
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Alerts
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In Conclusion…
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In Conclusion…
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What is an influencer? – Figure our who or what that is to you.
Identifying influencers within your data set – What Metrics Matter?
How to monitor these influencers – Get Organized
Questions?
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The End
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