HELLO

Edward Bass

Social & Content Consultant

@audiosilver

(social data hobbyist)

Owned Media Paid Media Earned Media

• Websites

• Social channels

• Apps

• Social Ads

• PPC

• Programmatic

• Native Advertising

• PR

• Influencers

• Advocates

Using Brandwatch to optimise across:

How This Works….

“The Social Web”

VOLUME SENTIMENT SOURCE DEMOGRAPHIC

INFLUENCE TOPICS INTERESTSLANGUAGE

CUSTOM CATEGORIES

Owned Media

“The Social Web”

Develop Relevant &Engaging Content

informed by

• Emerging Trends• Demographic Insight• Audience Interests

Owned Media Paid Media

“The Social Web”

Develop Relevant &Engaging Content

informed by

• Emerging Trends• Demographic Insight• Audience Interests

OptimiseAudience Targeting

• Audience Insight• Custom Audiences• Identifying Keywords

Owned Media Paid Media Earned Media

“The Social Web”

Develop Relevant &Engaging Content

informed by

• Emerging Trends• Demographic Insight• Audience Interests

Identify and LeverageAdvocates & Amplifiers

• Influencers• Super Fans• Communities

OptimiseAudience Targeting

• Audience Insight• Custom Audiences• Identifying Keywords

Owned Media Paid Media Earned Media

“The Social Web”

INSIGHTS INTO AUDIENCE BEHAVIOUR & PREFERENCE

OWNED MEDIA

CUSTOMCATEGORIES

Peak periods of brand mentions throughout 2014

VOLUME BY WEEK

Higher than average mentions from North America during Winter 2014

Peak periods of brand mentions throughout 2014

VOLUME BY MONTH/CONTINENT

Audience interestedin Sports

DEMOGRAPHICS

Audience interested in Sports / Health & Fitness most active in June & July 2014

PAID MEDIA

BRANDWATCH EXPORT

INVESTIGATION

PURCHASED

THINKING OFBUYING

CUSTOM CATEGORY:PURCHASE BEHAVIOUR

TOP KEYWORDS FROM ‘INVESTIGATION’ CATEGORY

NEWS SITES WHICH HAVE BEEN POSTIVE ABOUT BRAND

EARNED MEDIA

TOP SITES: BLOGS

NEGATIVE TWITTER AUTHORS BY IMPACT

SOCIAL

PR

STRATEGY

MEDIA

SEARCH

MOBILE

Thank you!

Any questions?