1 WEEK

INTERNATIONALSPORT MANAGEMENTPROGRAM

Who we are

13Experience: More than 4000 people have studied with us.

First business school specialized in sport and

sport management in Spain

We have 13 educational programs in Sport

Management

We set up the first educational training center of a football club in Spain

Our Master MBA in Sport Management is being ranked as the best Postgraduate MBA in Sport Management of 2017 in

Spain

Who we are

We have a collaboration with “Universidad Rey Juan Carlos” to develop university programs

Why choose this program

THE SPORT MANAGEMENT ACADEMIC PROGRAM is a unique opportunity for adding value to your USW University Programs in Sport Management.

It has been developed by professionals tasked with creating the most comprehensive and spectacular program possible, ensuring that students will be able to look back on the experience knowing that it was a game changer for both their lives and careers.

Students will participate in an intense one-week program which includes:

• Sport Management classes taught by top professionals with educational skills.

• A private tour in an elite sport facilities such as the Valencia CF’s Sports Center

or Valencia Moto GP Circuit.

• To step in one of the most historical football stadiums of Europe: Mestalla

• Some special surprises!

Did you know Valencia…

and many more.

has one of the most famous representative foods of the country? has the biggest Food Market of Europe? has the best forecast of Spain? has a modern and old town in the same city? has the second oldest football stadium of Spain? has a growing surfing culture?

is the ideal city for a study abroad program. The third largest city in Spain, Valencia is both a modern and historic city, and it is growing quickly.

Visitors can enjoy walks around the old city, picnics in the scenic Turia park that stretches through the city, exquisite Spanish and international cuisine at the many restaurants and cafés, days at the beach and evenings at the beach bars and, of course, the many sporting activities on offer in this sports-crazy city.

Why study in Valencia

Academic program

Day/ Time Monday Tuesday Wednesday Thursday Friday

09:00-12:00

Program Presentation + City tour

Sports Law (3 hours)

Sports Law (3 hours)

Sports Marketing (3 hours)

Sport Entrepreneurship (3 hours)

12:30-13:30 Diploma ceremony

13:30-15:30 Lunch Lunch Lunch Lunch Lunch

15:30-18:30

Communication in Sport

Valencia Moto GP Circuit (3 hours)

International Sport Development

Valencia CF Sports Center

(3 hours)

Digital Marketing (3 hours)

Mestalla Forever Tour (1 hour)

We have designed a 21 hour academic program so the student can have a general vision of the sport management in Spain. This program is a prototype. Subjects, hours and timming can be modified depends on the needs of USW or ESBS.

Subjects

Sports Marketing - Contents

Analysis of the football market.

Segmentation within football.

Marketing planning in a football club.

Mixed marketing in an elite spanish club.

Sponsorship.

Entrepreneurship - Contents

Strategy Brainstorming Emerging economical sector Business plan Commercial plan HR Plan

Communication - Contents

Sport Communication Language Sport and their influential areaSports Journalism Media

Law - Contents

Financial Fair Play Training rights Clubs civil liability Sponsorship agreements Players and employee agreements

Subjects

Int. Development - Contents

Internationalization Strategy Sponsorship

Digital Marketing - Contents

Social Media Communication 2.0 Communication 3.0 Digital Marketing strategy Social networks Community management Business inteligence

Faculty

Jorge Coll Director at ESBS

Paolo Torchetti Sport law and taw law - RuizCrespo-Abogados

Pablo Pernía DirCOM Valencia Moto GP Circuit

*Teacher’s are subject to availability

Faculty

Javier Cordón FIFA Agent - Promoesport

Luis Martínez Int. Sport Development Manager - Valencia CF

Juan Urios Project Manager - Fujitsu

*Teacher’s are subject to availability

Centro de Formación Fundació Valencia CF - ESBS

Classroom

Valencia CF Sports Center

Sport Facilities

Valencia Moto GP Circuit

Sport Facilities

Hotel

Accommodation

The accommodation is located nearby Centro de Formación Fundació Valencia CF - ESBS, so the student can go by walk to their lessons. The University can choose between B&B and Full board

*Hotel is subject to availability

Residence

Accommodation

The accommodation is located nearby Centro de Formación Fundació Valencia CF - ESBS, so the student can go by walk to their lessons. Full board

*Residence is subject to availability

Bus

Transfer

The transfers to Valencia CF Sports Center and Valencia Moto GP circuit are included in the program.