For the fifth consecutive year Carlsberg participates in Earth Hour 2012!

How has the Carlsberg Group celebrated Earth Hour in the previous years?

- Impressions from Earth Hour 2007-2011

Earth Hour 2007 - A new sustainability initiative is born!

The Earth Hour initiative startedin 2007 in Sydney, Australia

2,2 million homes and businesses participated

10,2% less energy during the Earth Hour

Equals taking 48,000 cars of the road for a year

Earth Hour 2008 – Going global

In 2008 the Earth Hour message grew into a global sustainability movement

50 million people switched off their lights in 35 countries & 370 cities

Global landmarks turning off the light

− Golden Gate Bridge in San Francisco

− Rome’s Colosseum

− The Sydney Opera House

− Burj Al Arab

Carlsberg Group 2008 facts:

3 Carlsberg companies participate for the first time

3 Carlsberg sites switch off

6 Carlsberg office buildings and distribution centres switch off

6 signs go black

Earth Hour 2009 – Participation grows

Hundreds of millions of people participate

4000 cities

88 countries

Earth Hour 2009 was the world’s largest global climate change initiative

Carlsberg’s Earth Hour facts 2009

Facts 2009 14 Carlsberg companies participate

42 Carlsberg sites (breweries and malteries) switch off

33 Carlsberg office buildings and distribution centres switch off

60 Carlsberg signs going black

26000 Carlsberg employees affected

Activities 2009 Press releases and coverage

Internal communication on intranets, information boards and in employee magazines

Display of Earth Hour logo on local web pages

Cooperation with the local WWF in all countries

Production of posters, stickers, wall papers etc.

Provide employees with advice on saving energy

..and Carlsberg highlights 2009

Carlsberg’s Earth Hour facts 2010

Facts 2010 19 Carlsberg companies participate

33 Carlsberg sites (breweries and malteries) switch off

Approx. 110 Carlsberg signs go black

Approx. 30.000 Carlsberg employees affected

Selected activities 2010 A “Green Month”-campaign in the brewery

starting just before Earth Hour, including Forest Cleaning, green hero launch etc

Launch of “3R’s at workplace”-campaign Reduce, Reuse, Recycle.

Company website & intranets turned black and white

Web Cast of Managing Director supporting Earth Hour

Office staff wore black on Friday, a day prior to the event

Employees were asked to send ideas for energy efficiency on the job

Employees were encouraged to turn of their lights at home

…and Carlsberg highlights 2010

Croatia – Newspaper coverage 2010

Indochina – Before and after 2010

Banners and posters from Indochina, Poland, and Malaysia 2010

Impressions from Malaysia 2010

Impressions from Earth Hour 2011 from Ukraine, HQ, Serbia, and Baltika

21 Carlsberg Group companies switched of their lights at 8.30 pm.

Group impressions from Earth Hour 2012

This year a record of 150 countries, 6602 towns and cities switched off their lights for Earth Hour.

Carlsberg supported this with no less than 21 companies turning off the lights in 38 breweries and malteries, 64 office buildings and distribution centres, and by switching off the light in 49 brand signs across the world.

Earth Hour 2012 impressions- Uzbekistan

Carlsberg Uzbekistan turned the lights down low at the brewery and office buildings

Earth Hour 2012 impressions- UK

Carlsberg UK turned off all non essential lights in 14 sites in total as a part of the Carlsberg Environmental Community

Even JC Jacobsen participated in Earth Hour 2012!

Earth Hour 2012 impressions- Malaysia I

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Brewery and warehouses turned off all lights

62 outlets across Malaysia switched off the lights in unison

Earth Hour 2012 impressions- Malaysia II, desktop wallpaper

Earth Hour 2012 impressions- Croatia

Carlsberg Croatia supported Earth Hour this year by organizing the event Happy Earth Hour in outlets in eight Croatian cities! Every guest was greeted with a cosy candlelight atmosphere and a free Somersby. Guests were also informed about the Earth Hour initiative and Carlsberg’s support for Earth Hour on a global level.

The TV- and radio host, Tatjana Jurić supported Carlsberg Croatia's Happy Earth Hour in one of popular Zagreb city bars. 

Earth Hour 2012 impressions- Kazakhstan

Electricity was switched off at the brew house and office buildings which saved 921 kWh in total.

Together with an employee quiz on effective use of natural resources Carlsberg Kazakhstan managed to create a lot of attention on climate change.

Earth Hour 2012 impressions- Lithuania

Creative Earth Hour celebrations:

In Svyturys-Utenos Alus, Lithuania, CEO Rolandas Virsilas issued a call for all companies in Lithuania to participate in Earth Hour 2012.

Virsilas made a personal pledge to turn off all electrical power in his home for three days if 100 Lithuanian companies took part in Earth Hour!

Earth Hour 2012 impressions- Nepal

Thank you for your time!