challenges in a networked world per Åman strategi och styrning 2013
TRANSCRIPT
Challenges in a Networked World
Per ÅmanStrategi och styrning 2013
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Challenges
Globalization
Dynamics
Intangibles
Ethics and sustainability issues
Scale, scope, reach, diversity, distance; costs, competition
Pace, change, time, process, Innovation; product and process, uncertaintyKnowledge, IPR, expressiveness, meaning, values
Reputation, social responsibility, green
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A Flat World?• The world is connected• The world is big• The world is intangible • based on binary code• is a series of narratives• is branded• is competing on significance• is a service economy• The world is a clash between civilizations• The world is spikey and clustered• The world has a shifting point of gravity• The world is a series of networks• The world is a dynamic ecosystem• The world is a an ecological clock ticking
Size
Liberalization and deregulation: The world became bigger
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EuUS
Jap
East E
LA
SEA
China
India
Time
Dynamics
T
1900 20001800
Northern hemisphereaverage surface hemisphere
Population
CO2concentration
GDP
Loss of rainforest & weedland Water use
Species extinction
Motor vehicles
Paper consumption
Fisheriesexploited
FDI
Ozonedepletion
The great acceleration
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Intangible
Technological knowhow
Business Models
Binary code/ digital
Competing on significance
Intangible assets are also unlikely to be traded (i.e., markets, if they exist, will be “thin”) because their underlying value often derives from the presence of complementary assets,
intangible assets are often costly to transfer (Teece, 1981).
value can flow to the enterprise from the astute creation, combination, transfer, accumulation, and protection of intangible assets.
Intangible assets are the new “natural resources” of the global economy, in the sense that they underpin enterprise (and national) wealth generation capacities.
Teece. 2011
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Intangibles: The ’conceptualization’ of the economy
”…an electronic platform for the transmission of ideas at negligible marginal cost.”
Alan Greenspan, 2004
Business models
Programmer
Appstore
iTunes
iPhone
End user
Digital
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The world is flat- ”triple convergence”
New technology – a new platform
”In the years roughly coincidental with theNetscape IPO, humans began animating inert objectswith tiny slivers of intelligence, connecting theminto a global field, and linking them into a single thing.”
Kevin Kelly
New business models
”..new business practices, that were less about command and control and more about connectingand collaborating horizontally.”
New and more people
”..the next generation of innovation will come from All over Planet Flat.”
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Binary consequences: The long tail
Competing on significance
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Intangibles as significance: narratives as experiential products
A fictitious story, books (67 languages), films, a brand, an experience, an escape, a global distribution, a meaningful time, a movement of followers, a business success (Books: over £400M 2008, Films: over $2412M,DVD?, Merchandizing ?)
2006 Ice Age: The Meltdown
$169,461800
2005 Harry Potter and the Goblet of Fire
$602,100,000
2004 Harry Potter and the Prisoner of
Azkaban
$540,263,485
2003 The Lord of the Rings: The
Return of the King
$741,451,682
2002 Harry Potter and the Chamber of
Secrets
$614,700,000
2001 Harry Potter and the Sorcerer's
Stone
$658,900,000
2000 Mission: Impossible 2
$350,001,358
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Flat or spikey?
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The world is spikey
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