digitime - 8 digital marketing trends
DESCRIPTION
DIGITAL MARKETING OFFERS A NEW PARADIGM. THIS PRESENTATION REVIEWS 8 TRENDS TO NOTICE: DIGITAL EVOLUTION CONVERSATION MARKETING REAL TIME MARKETING CELLULAR AND APPS LOCATION BASED SERVICES CO-CREATING INFLUENCERS MARKETING FREETRANSCRIPT
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Marketing Innovations
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WE HAVE CHANGED
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IT’S NOT A TECHNOLOGICAL CHANGE
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…BUT CULTURAL, BEHAVIOURISTIC, CONSUMERS CHANGE
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THE WAY WE CONSUME MEDIA, INFO,KNOWLEDGE AND ENTERTAINMENT
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DESCION MAKING PROCESS HAS CHANGED
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DESCION MAKING PROCESS HAS CHANGED
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CONSUMERS ENVOLVEMENT
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CIRCLES OF FRIENDS, ACQUAINTANCES, INFLUENCERS
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NORTH AMERICA - DIGITAL NATION
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ISRAEL - A DIGITAL NATION
internetworldstats.comמקור:
%Pop. Population Users YEAR STATE
18.2% 6,986,639 1,270,000 2000 ISRAEL
74.0% 7,112,358 5,263,146 2008 ISRAEL
74.1% 307,212,123 227,636,000 2008 United States
79.8% 48,755,000 61,113,205 2008 UK
85.4% 14,272,700 16,715,999 2008 Netherlands
74.0% 94,000,000 127,078,679 2008 Japan
67.7% 42,050,465 62,150,775 2008 France
67.1% 55,221,183 82,329,758 2008 Germany
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דיגיטלית - אומה ישראל
WEBSITE UNIQUE USERS
(MILLIONS)
MONTHLY FREQUENCY
TIME PER VISIT
(MINUTES)
General 4.03 62.6 28.3Google 3.09 34.6 1.4
Walla 2.56 29.6 6.0Facebook 2.3 29.6 6.5
Youtube 2.2 10.6 9.5Ynet 1.7 11.7 3.4
Source: Comscore, September 2009
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DIGITAL WITH A SPOON
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WHAT HAS NOT CHANGED?
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PEOPLE NEED BRANDS
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NEW WAYS TO CONNECT PEOPLE WITH BRANDS
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8MARKETING TRENDS
• DIGITAL EVOLUTION
• CONVERSATION MARKETING
• REAL TIME MARKETING
• CELLULAR AND APPS
• LOCATION BASED SERVICES
• CO-CREATING
• INFLUENCERS MARKETING
• FREE
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1DIGITAL EVOLUTION
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DIGITAL IS NOT ANOTHER CHANNEL
ADVERTISING
PR
POS
R&D
DIGITAL
CUSTOMER SERVICE
Source: CAN’T REMEMBER
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ADVERTISING
PR
POS
R&D
DIG
ITAL
CUSTOMER SERVICE
DIGITAL CAN RE-DEFINE ANY CHANNEL
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DIGITAL CUSTOMER SERVICE
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R&D CREATES DIGITAL CONTENT
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DIGITAL POS
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DIGITAL SEGMENTATION
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DIGITAL ‘OFFLINE’ ADVERTISING
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2CONVERSATION
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AGE OF CONVERSATION
•LISTEN•JOIN•CREATE
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BRANDS ARE THEIR CONTENT
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BUZZ CAMPAINGS
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3REAL-TIME
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MAKE THE MOST OF NOW
•SERVICE - NOW•INFO - NOW•CONTENT - NOW
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REAL TIME NEWS
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REAL TIME SEARCH
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TRENDING TOPICS
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TWITTER OFFERS A NEW MARKETING BENCHMARK
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REAL TIME SERVICE
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REAL TIME WEBSITES
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REAL TIME UPDATES
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REAL TIME CONSUMPTION
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REAL TIME BRAND MONITORING
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4CELLULAR AND APPS
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Life Goes Mobile
FROM CELLULARS TO
MULTIMEDIA COMPUTERS
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APPS STORES
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DEALS ALERTS MORTGAGE BANK ACCOUNT
FOLLOW YOUR MONEY
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SHOPPING LIST
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NEAREST ATM
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WISDOM OF CROWDS GPS
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LIVE BROADCAST
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5LOCATION BASED SERVICES
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EAT AND TELL / SHOP AND TELL
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TELLS YOU WHAT YOU SEE SERVICE
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POTENTIAL DATES ARE AROUND
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INDEXING TRAFFIC
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TOP NIGHTLIFE SPOTS
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MOBILE BUSINESSES
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6CO-CREATION
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MARKET WITH AND NOT TO
Why Brainstorming if you can Webstorming?
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FOR PROFESSIONALS
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7INFLUENCERS MARKETING
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BLOGERS ARE MESSENGERS
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HIRING ACCORDING TO SOCIAL POTENTIAL
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8FREE
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FREE AS A BUSINESS MODEL
WE ARE SPOILED
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POSITIVE CONVERSATIONS RATIO FROM 25% TO 51% ִ170,000 170,000$ THE COST OF 568,000 CUPS
FREE BUYS YOU MEDIA
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FREE BUYS YOU PR
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FREE FOR REVIEWS AND TRIALS
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SUMMARY
DIGITAL OFFERS A NEW PARADIGM
NICHESMASS
CONNECTCOMMUNICATE
UTILITIESCAMPAIGNS
MESSAGES CONTENT
CONSUMERS AMBASSADORS
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IT’S DIGITIME