extremism trendbook s/s 2012
DESCRIPTION
A trend book depiciting the fashion trends based on the concept of Extremism,for womens wear spring summer 2012TRANSCRIPT
E x t r e m i s m
C o n t e n t s
Girls will be Boys
1
15
29
S now Fr ight 46
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Girls will be Boys
Women, strong as men. men, delicate as women
Sharp edged
sleek
androgynous
gender- bending
empowerment
GIRLS WILL BE BOYS is a trend based upon the ideology of
Androgyny.
boys looking like girls, girls looking like boys- this trend is to
play on the minds of people and to
question sexuality and gender.
with androgyny playing the role as a recurring trend from
season to
season, s/s 12 takes the idea of
gender-bending to the extrememe.
shaved hair, shoulder pads and mens clothing will be key
aspects to
creating this look for womens-wear
this spring
so boy? or girl?
This is Hard Core
Boy?
or
Girl?
Boy?
or
Girl?
GIRLS WHO ARE BOYS
WHO LIKE BOYS TO BE GIRLS
WHO DO BOYS LIKE THEY’RE GIRLS
WHO DO GIRLS LIKE THEY’RE BOYS
Boy?
or
Girl?
gynandrous
unisexual
Switch - HittingBoys will laugh at girls when they’re not funny
gynandrous
unisexual
Switch - Hitting
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Geek
oversized
bag
Shirt
and
Tie
Mens
Brogues
Think
framed
glasses
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Cropped
Hair
Workmen boots
Simplistic
Colours
Flat Cap
Shaved Hair
Boat Shoes
Key Pieces
Smart, Sharp SuitsTeamed with edgy, agressive and
extremely high heels
Key Pieces for this trend will all be
based on creating the illusion
of an uncertainty of gender.
formal wear will be suits- with a sharp silhouette and structure, but teamed
with killer heels to add a feminine aspect.
mens watches, doctors bags and brogues will also play a key part in
contrasting feminine and masculine aspect of this trend.
Shoulder Pads
Doctor’s Bag
Mens watches
Brogues
Materials
Satin Tweed Cotton
Leather Corduroy Velvet
The fabrics for this trend are based on a typical gentlemans attire-
tweed, velvet and satin. all are luxurious and have strong texture to
create a bold statement
Colours
cool grey 9C Crisp White Pantone 2746C
pantone 364C pantone 433C Pantone 7401C
Colours for this trend are to match with the fabrics. Regal blues and greens teamed
with stark white and black create a strong contrast that stands out. Colours are
masculine to juxtapose with the female wearer.
The ideology of the make up is simplistic yet
striking
minimal base will be worn, and only dark and
sumptuous colours of red, grey and black will be
used
Dark mysterious and smokey eyes will be key-
teamed with passionate and bright lips.
Make up
Smokey eyes
Hair
Hair will be short.
very short.
shaved, bowl cut and
pixie crop will be key
styles.
with longer hair - style
slick back or up into an
over exaggerated quiff
inspired by old
school classics
such as
Elvis,James dean
and frank sinatra
Slick Rick
Quiff queen
Pixie crop
Blunt and
harsh
The main theme of key pieces is the colour pink. any shade-
so long as its Bright and Bold.
Bright vivid prints, Kooky tights and O.T.T
accessories are also a must for this trendGlitter and Sparkles
Patch-work
Tulle
S now Fr ight
MagicalFeminineFairytaleDream-like
All things weird and wonderful-
Snow Fright takes the idea of
fairytale and magic to the extreme.
dark, mysterious and wonderfully
eclectic-do you believe in
magic
?
VintageAbrasionClassicEtherealS now Fr ight
All things weird and wonderful-
Snow Fright takes the idea of
fairytale and magic to the extreme.
dark, mysterious and wonderfully
eclectic-do you believe in
magic
?
Soft Hues
Dreamy
Dreamy
Dark and Mysterious
Illuminate
Wishes
Hopes
MagicalElegantSheer
OpulentLuxuriousWonder
Hopes
Pastel colours
Quirky Prints
Leather
Tulle
Leopard print teamed with
Floral
Key pieces for this trend will be heavlily ordaned in jewels and
embellishement.dresses will be theatrical and over
the top with draping
and layering. the bigger the better.
quirky and mystical inspired shoes and accessories will enhance the
fairytale princess look.
Weird and Wonderful
Key Pieces
Elegant
Jew adorned
Weird and Wonderful
Delicate
Materials
The materials used will combined rugged coarse textures with sleek smooth ones. silk satin and feathers add the ‘Princess’ touch, whilst the lace and leather create a darker and alternative edge to the
garments.
Colours
The colours for this trend will be key to create the fairytale theme. shades of purple and pink hues will be prodominent colours, mixed with darker shades of black and grey to add a
mysterious edge
HairHair will be textured and voluminous
plaits, crimpig and curls will be the main styles
bright vibrant colours will also be key
to create this look
Make-Up
The make-up will be styled using vivid turquoise, pinks, purples and blue.
very o.t.t stage make-up effect will be important to create the look.
the more colour the better, dont be afreaid to mix and match and what ever you do-
make it statement