The Year In Higher Education Marketing:

Trends of 2013

Slide 1

The Year In Higher Education

Marketing: Trends of 2013

The Year In Higher Education Marketing:

Trends of 2013

Slide 2

1) Content continues to be king

2) Social Media’s dizzying evolution

3) Brand management with mobile-first, engaging websites

4) Innovative lead generation

5) International student recruitment

6) Analytics solutions for improved measurement

Overview

Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013

The Year In Higher Education Marketing:

Trends of 2013

Slide 3

Quality content is more important than ever to engage

website viewers and increase search engine recognition

We've written about:

establishing a content culture at your school using the 70/20/10

content marketing formula

creating an efficient editorial calendar

increasing your college's visibility by developing valuable content

curation from related outside sources.

1. Content continues to be king

Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013

The Year In Higher Education Marketing:

Trends of 2013

Slide 4

An effective content sharing strategy:

makes your blog the anchor of your content marketing

Special events, such as a graduation ceremony, can be

good occasions to base new content around

Promotional video content is only going to grow in

importance going into 2014

1. Content continues to be king

Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013

The Year In Higher Education Marketing:

Trends of 2013

Slide 5

To truly maximize the impact of great content, strategic

promotion is necessary to spread the word throughout the

top social media platforms.

Earlier this year, we offered:

time-saving tips to streamline your college’s social media activities

Optimizing your social media strategy means understanding

how your efforts will accomplish your institution’s goals

2. Social media’s dizzying evolution

Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013

The Year In Higher Education Marketing:

Trends of 2013

Slide 6

Facebook is still the dominant social network and we have

written previously about its gradual commercialization, such

as:

using the Power Editor to place ads in newsfeeds

generating engagement through your Facebook cover

This year has seen:

Google+ become impossible to ignore

LinkedIn made a splash with its university pages designed to attract

prospective students

Instagram, Twitter, Pinterest and Tumblr all made news in student

recruitment circles

2. Social media’s dizzying evolution

Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013

The Year In Higher Education Marketing:

Trends of 2013

Slide 7

Sharing content through image and micro-video will become

even more prominent in 2014

As social media becomes increasingly monetized, schools

will have:

to decide whether social advertising is worth the

investment, compared to PPC and other campaigns

2. Social media’s dizzying evolution

Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013

The Year In Higher Education Marketing:

Trends of 2013

Slide 8

Coming into 2013, responsive web design was the big

buzzword

As prospective students are increasingly mobile-only and

have little patience for poorly functioning websites:

most colleges and universities are at some stage of making their

sites responsive.

When moving to a mobile-first mindset, readability

regardless of device and understanding typical user

behaviour are key considerations

3. Brand management with mobile-first,

engaging website

Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013

The Year In Higher Education Marketing:

Trends of 2013

Slide 9

Recognizing that today’s students have grown up constantly

connected to the internet, innovative colleges and

universities are:

integrating gamification into their lead generation activities to make

the enrolment process more entertaining

Webcasts, e-newsletters and text messaging are other

popular methods of interacting with potential and current

students

Using a drip marketing system for lead nurturing has had

proven results for some schools

4. Innovative lead generation

Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013

The Year In Higher Education Marketing:

Trends of 2013

Slide 10

Leveraging technology, and longer term partnerships and

research, the pursuit of the increasingly younger

international student is getting more competitive

This year we wrote about:

optimizing your website for international student recruitment

specific strategies for recruitment: China, India and South Korea

5. International student recruitment

Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013

The Year In Higher Education Marketing:

Trends of 2013

Slide 11

Advances in measurement techniques, such as Google

Analytics, have created opportunities for improving web

functionality based on data-driven results

We have strived to make this admittedly complex process

more transparent through blogs on emerging best practices

in this field

6. Analytics solutions for improved

measurement

Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013

The Year In Higher Education Marketing:

Trends of 2013

Slide 12

Questions? 1.514.312.3968

info@higher-education-marketing.com

Visit our Website: Higher Education Marketing

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