hl media kit 2016
TRANSCRIPT
![Page 1: HL Media Kit 2016](https://reader033.vdocument.in/reader033/viewer/2022051006/5883eb941a28ab34428b513f/html5/thumbnails/1.jpg)
M E D I A K I T
Julie A. WalterMANAGING PUBLISHER
[email protected] | (252) 305-0025www.OuterBanksHomesForSale.net
2 0 1 6
GlobalReach,Local
ExpertiseIn print and online, nextdoor and around theworld, no one deliversmore impact for youradvertising dollar than
Homes & Land
PRINT | ONLINE | DIRECT MAIL | MOBILE
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Homes & Land of the Outer Banks M E D I A K I T
• 30% have ahousehold incomeof $100,000 ormore
• 73% are ages 35 to64 — peak homebuying and sellingyears
• 60% are very likelyto pass alongHomes & Land to afriend or familymember
• 56% plan to buy ahome within a year— 34% within 6months
• 83% are likely toselect a companyand Realtorappearing inHomes & Land
Source: Homes & Land Readership Survey
Integrated marketingOur program helps you achieve four key objectives:
Generate leads | Win listings | Impress Sellers | Build your personal brand
No matter where consumers look for real estate, we want them to find you
In our magazines
• Throughout North America, Homes & Land isthe leader in real estate marketing, publishingmore than 27 million magazines annually.
• Homes & Land is distributed at high-traffic locations and direct-mailed totargeted home buyers and sellers.Subscriptions to interactive digitalmagazines are available online atwww.homesandland.com/Magazine-Directory
Online
• Your listings reach millions worldwide throughHomesAndLand.com and 20+ onlinepartners, including Trulia and Zillow.
• Our luxury syndication is the best in theindustry. Luxury listings are syndicated to TheWall Street Journal, Robb Report, The NewYork Times, International New York Times andthe duPont REGISTRY.
Our readers
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• Exposure onHomesAndLand.com and20+ online partners
• Luxury marketingpackage
• Virtual Toursautomatically created
• Mobile-enabled personalwebsite
• Social media exposure
• Interactive digitalmagazine subscriptions
Homes & Land of the Outer Banks M E D I A K I T
• High quality magazinewidely distributed in the
local market and beyond
• Custom advertisements
• Direct mail to targetedbuyers
• Client Contact Programsends magazines to your
home sellers
•Lead-generating textcodes in your print ad
• Easy-to-print listing andmarketing flyers
A completemarketingsolution
Print + Digital
It’s all part of the package
Consistent exposure on HomesAndLand.com helps you brand yourself with buyers, sellers and past clients.
Win listings
Build your brand
In listing presentations, you need to differentiate yourself. Imagine howimpressed home sellers will be when you offer print, online and mobile.
For more on the many benefits offered by Homes & Land, go to HomesAndLand.com/Benefits
No one delivers more impact for your marketing dollar!
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S M T W T F S1 2
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Homes & Land of the Outer Banks M E D I A K I T
January Vol. 32, Iss. 13
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7 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29
February Vol. 33, Iss. 01
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6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
March Vol. 33, Iss. 02
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3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30
April Vol. 33, Iss. 03
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May Vol. 33, Iss. 04
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June Vol. 33, Iss. 05
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July Vol. 33, Iss. 06
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7 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31
August Vol. 33, Iss. 07
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4 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30
September Vol. 33, Iss. 08
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2 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 22
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October Vol. 33, Iss. 09
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6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
November Vol. 33, Iss. 10
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December Vol. 33 Iss. 12
2016 Publication CalendarOnline AdMaker folders dueAd copy and photos due
Distribution
Ad Deadlines
Julie A. [email protected] | (252) 305-0025
www.OuterBanksHomesForSale.net
Vol 32 #13 - Presidents' Day / Targeted Direct MailAd Deadline January 15 . . . . . . . . . .Coverage Dates Feb 6 - March 4
Vol 33 #1 - Easter / Targeted Direct MailAd Deadline February 12 . . . . . . . . .Coverage Dates March 5 - April 1
Vol 33 #2 - Trade Show - Southern Women's Show, RichmondAd Deadline March 11 . . . . . . . . . . . . . . . .Coverage Dates April 2 - 29
Vol 33 #3 - Spring / Targeted Direct MailAd Deadline April 8 . . . . . . . . . . . . .Coverage Dates April 30 - May 27
Vol 33 #4 - Memorial DayAd Deadline May 6 . . . . . . . . . . . . .Coverage Dates May 28 - June 24
Vol 33 #5 - 4th of July, Property Management SectionAd Deadline June 3 . . . . . . . . . . . . .Coverage Dates June 25 - July 22
Vol 33 #6 - Late Summer, Property Management SectionAd Deadline July 1 . . . . . . . . . . . . . .Coverage Dates July 23 - Aug 19
Vol 33 #7 - Labor Day, Property Management SectionAd Deadline July 29 . . . . . . . . . . . . .Coverage Dates Aug 20 - Sept 16
Vol 33 #8 - OBHBA Parade of Homes, Property Management SectionAd Deadline August 26 . . . . . . . . . .Coverage Dates Sept 17 - Oct 14
Vol 33 #9 - Outer Banks Seafood Festival / Targeted Direct MailAd Deadline September 23 . . . . . . . .Coverage Dates Oct 15 - Nov 11
Vol 33 #10 - Holiday Double Issue - ThanksgivingAd Deadline October 21 . . . . . . . . . . .Coverage Dates Nov 12 - Dec 9
Vol 33 #11 - Holiday Double Issue - Christmas & New Year'sAd Deadline N/A . . . . . . . . . . . . . . . . .Coverage Dates Dec 10 - Jan 6
Vol 33 #12 - Targeted Direct MailAd Deadline December 16 . . . . . Coverage Dates Jan 7 - Feb 3, 2107
OF THE OUTER BANKS®