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HoloplotPress Kit
Useful information for the press about
the company, products and brand.
1. Company Information:
• About Holoplot
• Holoplot Technology & Features
• Product Series
• Product Applications
• Case Studies
• Company and Management Bio
2. Visual Guidelines
• Logos, Fonts, Brand Colors and
Key Visuals
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About HoloplotWe build hardware and software products, which allow breaking the
boundaries of conventional audio and speaker technologies. Based on
wave field synthesis, Holoplot technology enables a radical new
approach on how to deliver authentic audio quality to the listener.
Our products allow real-time, adjustable sound projections, with
very high precision, quality and consistency — providing the best
results, even in the most challenging environments.
Our technology brings highest speech intelligibility, constant
volume over distance, multiple simultaneous contents and immersive
sound experiences.
We make products with love for the audio industry, commitment to
high quality and passion to disrupt the status quo.
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5 issuesof current speaker technologies
Non-controllable sound travels in all the directions. It cannot be limited to a specific audience.
Undirected sound waves
The more reflections created, the more disturbing is the acoustic result.
Disturbing reflections
Strong declines of volume over distance occur through the physical shape of traditional technologies wave fronts.
Decrease in volume
Fast declining direct sound and an increasing number of reflections reduce speech intelligibility drastically
Low speech intelligibility
Audio never comes close to the listener, like it would in reality. Instead it always stays distant, even with modern multi-channel setups.
Distant audio sources
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Present technologiesphysics
100 m ~60 dB100 dB
Spherical or CylindricalConventional technologies generate spherical or
cylindrical audio waves. These waves are
undirected and can not be controlled in their
propagation, hence disturbing reflections as well
as decreasing volumes & quality over distance
occur naturally.
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Holoplotsound like lightSimilar to light, Holoplot allows control over sound
in a very precise and accurate way, even on longer
distances, through the creation of different types of
wave fronts.
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Focus Wave Planar Wave
The focus or concave wave front allows to
concentrate energy at a certain point in distance.
This not only has the advantage of creating
precisely defined sound fields, but also gives the
listener a feeling of proximity for the sound
source, as if it would originate close to her.
Holoplot technology allows to create various
types of audio waves ranging from spherical, to
planar and concave. Especially planar waves allow
a constant volume over distance, control over
sound wave propagation and the creation of
confined sound fields.
100 m ~95 dB100 dB
Holoplot technologyphysics
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Planar Content B
Planar Content A
FocusContent C
Multiple different wave fronts can be
combined simultaneously, even with
different content, EQ and volume.
This allows radically new applications
and an incredible flexible control over
the output.
Holoplot technologybasic features
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Work with precision
Create a homogeneous sound field with constant quality and volume for the entire, freely defined, listening area! Disturbing reflections & reverberation, crosstalk, noise pollution and poor speech intelligibility are no longer a challenge.
Holoplot offers a whole new experience that has never been experienced before. Source locations can now be determined, independent from the speaker position. Holoplot can create immersive sound worlds without the tedious installation of countless speakers while bringing sound objects very close to the listener for the first time.
Constant volume
Pure direct sound
Spatial audio
Immersive experience
Define the size and content of your sound field according to your requirements and target. You decide not only who hears something, but also what! Distribute multiple contents simultaneously from the same array and target your target groups precisely.
Targeted audio fields
Multiple audio feeds
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Io | Audio Module Eta | CoreORBIT | Interface
Product Series | ORIONDesigned specifically for acoustically challenging environments, speech transmission, and creative artistic installations, thisseries offers a wide field of opportunities. The sound system was designed with conferences, corporate events, retailexperiences, museums, and trade shows in mind, pairing an unmatched quality of sound with custom-fit configurations.
The Holoplot Io module provides thebasic unit of our fully-modular wavefield synthesis system with limitlessconfiguration possibilities and thecapacity for single- or multi-wallsetups as needed.Systems can be made to fit parametersset by application: With 64 transducersper module, the Holoplot Io offers anextremely dynamic and clear signal tomeet the desired range of frequencies.
The Holoplot Eta core is the heart ofour wave field synthesis technology,processing all the vital data andgenerating signals to make the soundsystem come to life.The Holoplot Eta's processing power cansupport up to 64 modules, accommodatingan incredible range of practices fromsmall to large setups.
The Holoplot Orbit serves as the brainbehind our products, delivering clearand comprehensive communication betweenuser and system. The powerful interfacehas a full range of functions which helpto achieve better results.
PRODUCT PICTURES AND DATA SHEETS. >
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Brands & Creatives Corporate & ConferenceChallenging Acoustics
Product Applications
Holoplot provides a powerful tool for thecreation of new and innovativeexperiences, whether in the commercial orcreative environment.Be it targeting individuals withrespective content for their ears only,providing an radically authentic feelingof proximity or creating an immersiveinstallation without the installation ofnumerous loudspeakers, Holoplot is thebest choice.
Speech applications are a particularstrength of the Holoplot Io modules. A highamount of dry direct sound and an accurateavoidance of reflecting surfaces, guaranteean incredible speech intelligibility, evenin the most challenging environments.Constant volume over distance allows notonly savings in additional equipment, butalso a much more pleasant experience forall participants, independent of theirdistance to the speaker system. Multiplecontents at the same time open up newpossibilities.
Architecture is amazing, but unfortunatelymore and more often stands in contrast toacoustics and comprehensive content.Whether museums or event venues, audio needsto be controlled to deliver best results tothe audience and reduce noise pollutionoverall.Holoplot provides a groundbreaking tool tocurators, artists, FOH engineers andeveryone who wants to deliver best resultsin the most challenging environment.
FULL CASE STUDIES >
Great flexibility
Invisible technology
Wide range of creative applications
Wave propagation control
Seamless integration of technology
Best speech intelligibility
Multiple contents
Constant volumeBest speech intelligibility
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DB Overview
Deutsche Bahn is the largest railway operator and infrastructure owner in
Europe with nearly two billion passengers every year. Frankfurt exists as one
of Germany’s largest transportation hubs.
Despite being the second most frequented train station in Germany and also the
largest train station to serve a German airport, Frankfurt Central Train
Station and Frankfurt Airport leave room for improvement when it comes to
customer satisfaction especially in terms of effective communication. It’s not
that the provider does not want to improve the situation, but the extremely
challenging environment with large rooms, many reflecting surfaces, various
noise sources and a vast amount of information that must be communicated prove
to be difficult to master acoustically.
Given the demanding acoustic environments of the Deutsche Bahn train stations,
Holoplot’s task was to practically demonstrate how the new technology could
improve the existing situation. As it stands, announcements are impossible to
decipher with sound quality decreasing significantly by the meter.
The goal was to reach a satisfactory level of speech intelligibility of at
least >0.5 STI (Speech Transmission Index) and to demonstrate the unique
capabilities of the Holoplot system.
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Holoplot Impact
1.0
0.9
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0.5
0.4
0.3
0.2
0.1
0
5m 50m 100m 150m 200m
Excellent
Good
OK
Weak
Incomprehensible
Speech Transmission Index (STI) tested at Frankfurt Airport
Improved acousticsAcoustic ratings raised from 46/100 to 86/100
Increased speech intelligibility (STI)Intelligibility Ratings raised from 47/100 to 87/100.
Quantitative measurements of STI ranged from 0.88 at 25m to 0.75 at 200m
Subjective ratings endorsed these measurements with 84% of the customers describing it "clearly better", as well as 14% of customers describing the difference as “better” (98% customers noted an improvement in total)
Savings in installation and insulation materialSignificant savings in total investment costs projected for various train stations due to less technology, fewer installation costs, and less absorption material
Test results Frankfurt Airport
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Brands & CreativesSince vis ual i mpress ions ha ve been in th e focus for ye ar s, au dio now
become s a cen tr al as pect als o for b rand s an d retail ex peri en ces. In t hi s
respec t, Ho lopl ot offe rs new creati ve po ssib ilitie s for u se r exper ienc e
design , be it tar geti ng ind ividua ls wit h custom ized c on tent, dr awin g
differ ent shop areas with sepa rated musi c con tents or cr eati ng imm ersi v e
sound expe rien c es tha t en gage the vi sito r in the br and worl d .
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Case studyLIFT -Elevating customer experiences with ProjectLIFT, Portland (USA)Created together with Satis&Fy for creative retail brands, the LIFTproject demonstrates in a 150m² showroom space how unique audiotechnologies can make a difference to customer experience.
Setup• 1 Eta (Core), 2*6 Io (Audio Modules) units positioned above head
height• Multiple steered beams targeting various areas of the space
simultaneously• Motion sensor triggering audio signals
Demo experience• Area A: Homogeneous hip-hop atmosphere via planar waves• Area B: Immersive calm soundscape (wood) using reflective surfaces• Focus point C: Product description triggered via online detectors
Realisations• Highly focussed soundfields with dedicated audio content per zone• Different music contents (beat and key matched) in each half of the
room• Individual audio experiences through focused and sensor-triggered
eventsC
ZONE BZONE A
Unit 1 Position
I m m e r s i v e S o u n d s c a p e i n c l u d i n g r e f l e c t i o n s
M u s i c
A u d i o d e s c r i p t i o n t r i g g e r e d v i a
s e n s o r s
Unit 2 Position
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SXSW Interactive Innovation Awards
Holoplot has been awarded the title of one the world's50 most innovative enterprises of 2017, by MITTechnology Review in the "Newcomer" category. Theselection process for the awards is not about thelevel of research spending, the share price or thenumber of patents. Instead, the companies are awardedthe title for being a challenger the the status quo.
In 2017, Holoplot has won in the Music & AudioInnovation category at SWSX against four otherfinalists for its revolutionary approach to sounddistribution. The Interactive Innovation Awards bySWSX takes place annually in Austin, Texas andnominates the most forward-thinking tech developmentsin the world, in areas such as health, safety andaudiovisual media.
MIT Technology Review
Awards
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Key Personas
Roman Sick joined Holoplot as CEO and partner in 2016, with a mission torevolutionize the audio industry. His entrepreneurial experience andeconomics education merge perfectly with his personal passion for music,audio production and live entertainment. Together with a great team ofengineers, they rolled up the sleeves to start re-focusing on deliveringa great product to the market.
Roman SickCEO
Helmut Oellers, named one of Germany’s brightest minds by the GermanHandelsblatt is the ideation father of Holoplot’s technology. Besides tohave spend his whole career in audio and engineering, Helmut continuouslyworked on his idea of how to improve audio technology itself, mostlyfocusing on the question how wavefield synthesis can be applied as aproduct. Today he has seen his idea come to life but continues toinnovate as Holoplot’s Head of R&D.
Helmut OellersHead of
Research & Development
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Our team As a team of problem-solvers, visionaries,and perfectionists we love finding simplesolutions to complex challenges.
The Holoplot team consists of the mosttalented engineers, thought-leaders, andexplorers who aim to shape the future ofsound together. Our multicultural teamcomes from a smattering of differentcountries, bring with them a diverse castof talents and personalities united intheir focus, passion, and curiosity.
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USA TODAY >
Frankfurter Allgemeine >
Berlin Valley >
Gründerszene >
Tagesspiegel >
WIRED >
Previous press coverage
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Logo Guidelines
The Holoplot logo is a combination
of the wordmark with the icon.
Please always use the wordmark and
icon together. Refrain from using
either the wordmark or the icon on
its own.
We prefer if you use the option with
blue icon and black wordmark.
However, if the designs require it,
we also have monochrome versions for
darker and lighter backgrounds.
ALL LOGOS IN PNG (.zip) >
Things to consider when using our name and logo:
NAME & SPELLING
Whenever you mention us, please make sure you spell our
name right. The correct word is Holoplot and any other use
case is wrong (e.g. HOLOPLOT, holoplot, HoloPlot etc.).
LOGOTYPE
Please don’t use our name or logo in any way that might
imply sponsorship or affiliation without our permission.
When using our logo don’t put overlapping elements, text or
any non-Holoplot components on top. Please don’t change the
colors, desaturate or blur the logos.
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The key visual represents a unique Holoplot focus wave, which
bundles the energy at a certain point in distance. This feature
is unique to our technology and therefore illustrated in this
Key visual.
Feel free to use it when you are writing about our product, but
remember that despite being an accurate representation of the
wave, they are artistic creations and should not be used to
illustrate the working of the Holoplot audio module.
Key Visuals
SELECTED KEY VISUALS (.zip) >
HEX #4f00ff
HEX #4f00ff
HEX #4f00ff
Berlin
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Our Address:
Contacts:Roman Sick [email protected]
CEO
Ringbahnstraße 12 (10-14)12099 Berlin Germany
w: holoplot.comt: twitter.com/holoplotf: facebook.com/OriginalHoloplotl: linkedin.com/company/holoplot-gmbh
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