in new york media kit 2015
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IN New York. Here and Now.
IN New York targets afflu-
ent travelers during every
leg of their journey—
before, during and after
their NYC experience.
IN New York magazine
is a full-sized, portable
monthly providing a
comprehensive, behind-
the-scenes, inside look
at the best New York City
has to offer from a vast
variety of restaurants,
entertainment, retail,
museums, galleries andspas. IN New York is
distributed in-room and
at the concierge desks
of more than 350 leading
hotels throughout New
York City and the tri-state
area, as well as onboard
Cunard Line’s Queen Mary
2 and international flights
to New York City, in
corporate housing and
residential buildings,
visitor centers and in
international airlines’ VIP
and Amtrak’s first-class
ACELA lounges, reaching
9.4 million annually.
IN New York. Your Travel Expert.2015 IN NEW YORK MAGAZINE
New York City—a visitor’s paradise: Hear sounds
of iconic orchestras and Broadway shows. Taste
world-renowned cuisine. Shop eye-catching fashion.
Feel excitement around every turn. IN New York
is the gateway to discovering it all.
COVER HERE
Published since 2001 and
targeting the luxury market,
IN New York is distributed
at more than 350 leading
hotels, available in-room
and at the concierge desks,
residential buildings, and
onboard Cunard Line’s
Queen Mary 2 and
international flights
to New York City.
JANUARY 2014
City’sGoldenGirl
SJP
SHOPPING
DINING
ENTERTAINMENT
ART & ANTIQUES
MUSEUMS
MAPS
NEW YORK
SPECIAL
SUPER BOWL
COVERAGE
CULTURE ON THE
CUTTING EDGE
INNEWYORK.COM
Sarah Jessica Parker
Sparkles Onstage
In Every Issue
• SKYLINE This splashy opening edito-
rial spread gives readers a behind-the-
scenes glance at notable, timely cultural
events. Additional departments oftenfeatured include: FOOTLIGHTS, all about
entertainment; ECLECTIC COLLECTOR,
must-have art and antiques; FLAVOR
OF THE MONTH, delectable dining; IN
STORE, trendy new shops; and STYLISH
FINDS, all things chic and fashionable.
• CALENDARS Provides readers with a
snapshot of daily happenings throughout
the city, including the current month as
well as two months in advance—giving
readers ample opportunity to catch thehot happenings around town!
• YOUR PERSONAL CONCIERGE Presented in a
Q&A format, the city’s leading concierges
give their insider tips on what to see,
where to go and what to do—and, espe-
cially, what’s currently on trend in NYC.
• MAP The large foldout map offers
travelers up-to-date subway maps and
an address locator—making it easy to
find the nearest cross street of any
destination on any avenue.
innewyork.com
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2015 IN NEW YORK MAGAZINE
innewyork.com
Demographic Profile
Reader Demographics
Gender Male 40.3%Female 59.7%
Average Age 49Marital Status
Married 56.2%Unmarried* 43.8%*single, partnered, separated, widowed, divorced
Affluence
Average Household Income $182,000Average Household Net Worth $855,000
Education and Employment
Graduated College+ 68.6%Post-Graduate Study/Degree 31.4%Professional/Managerial Employment 65.5%
Reader Engagement
• 83.9% of readers pick up their issue of IN New York in the hotel.
• 80.8% are repeat readers of IN New York Magazine.
• Readers spend an average of 47 minutes, in total,reading IN New York Magazine.
• Visitors refer to the magazine 2.7 times during their trip.
• Readers share the information with others: each issuehas 5.6 readers per copy.
• IN New York Magazine is the primary source of visitorinformation for 71.4% of readers.
Source: 2005 IN New York Magazine Reader Profile Study, MRI
JANUARY 2014
City’sGoldenGirl
SJP
SHOPPING
DININGENTERTAINMENT
ART & ANTIQUES
MUSEUMS
MAPS
NEW YORK
SPECIAL
SUPER BOWL
COVERAGE
CULTURE ON THE
CUTTING EDGE
INNEWYORK.COM
Sarah Jessica Parker
Sparkles Onstage
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innewyork.com
2015 IN NEW YORK MAGAZINEReaching more than 9.4 million readers annually and distributed in more than 45,000 hotel rooms.Average monthly circulation of 141,000.
Distribution
Proudly distributed atthese locations:
Hotels/Clubs414 Hotel50 NYC*6 Columbus, A Sixty Hotel60 Thompson70 Park Ave. Hotel*Alexander Hotel*Algonquin, TheAloft Downtown—Financial DistrictAmeritania Hotel*Amsterdam Court HotelAndaz 5th Ave.Archer New York HotelAstor on the Park*Avalon Hotel NYC, The*
Baccarat Hotel and ResidencesBelvedere Hotel*
Benjamin, The*Bentley, The*Best WesternBest Western Arena HotelBest Western BoweryBest Western Plus Hospitality
House*Best Western President HotelBest Western SeaportBlakely New York HotelBowery HotelBroadway Plaza Hotel, TheBroom NYC, TheBryant Park Hotel, TheCandlewood Suites
Carlton Hotel*Carlyle, The*Carvi Hotel
Casablanca Hotel*Cassa HotelChambers HotelChatwal, TheChelsea Savoy Hotel*CitizenMCity Club HotelCity Rooms NYCClarion Park AvenueClub Quarters DowntownClub Quarters Grand CentralClub Quarters MidtownClub Quarters World Trade CenterColonial HouseColony Club
Comfort Inn W. 39th St.*Concorde HotelConrad HotelCornell Club, The*Cosmopolitan Club*Cosmopolitan Hotel — TribecaCourt ,TheCourtyard by Marriott Manhattan/
Fifth Ave.*Courtyard by Marriott Manhattan/
Midtown East
Courtyard by Marriott Manhattan/Upper East Side
Courtyard by Marriott Times SquareWest
Courtyard by Marriott/SoHo*Courtyard by Marriott/Times Square
SouthCrosby HotelCrowne Plaza Times Square
Manhattan*Desmond Tutu CenterDistrikt, The*
DoubleTree ChelseaDoubleTree Financial DistrictDoubleTree Guest SuitesDoubleTree Metropolitan Hotel
New York*DreamDream DowntownDuane Street HotelDumont NYCDylan Hotel*East Houston HotelEast Village Hotel
Eastgate Tower HotelElement Times Square
*Indicates magazine is in-room at these hotels
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Empire HotelEurostar Wall StreetEvelynEventi Hotel*
Excelsior HotelFairfield Inn by Marriott
Times SquareFitzpatrick Grand Central HotelFitzpatrick ManhattanFlat Iron HotelFour Points by Sheraton Midtown
Times SquareFour Points by Sheraton SoHoFour Seasons Hotel New YorkFranklin Hotel, TheGansevoort Meatpacking
Gansevoort Park HotelGardens NYCGem Hotel Chelsea, TheGem Hotel Midtown West, TheGild HallGotham HotelGracie InnGramercy Park HotelGrand Hyatt New YorkGreenwich Hotel, TheHampton Inn Manhattan/
Downtown Financial District
Hampton Inn Pearl St.Hampton Inn W. 24th St.*Hampton Inn W. 31st St.Hampton Inn W. 35th St.*Harvard Club, TheHerald Square Hotel*Hilton Garden Inn New York /
Midtown Park Avenue*Hilton Garden Inn Times SquareHilton Garden Inn Times Square
CentralHilton Garden Inn W. 28th St.
Hilton Manhattan East Hotel*Hilton New York
Hilton Times Square*Holiday Inn Express Times Square
W. 39th St.Holiday Inn Express W. 29th St.*
Holiday Inn Express W. 45th St.Holiday Inn Express Water StreetHoliday Inn LESHoliday Inn Manhattan 6th Avenue*Holiday Inn Manhattan – Financial
DistrictHoliday Inn MidtownHoliday Inn Midtown W. 31st St.Holiday Inn SoHo*Homewood Suites by HiltonHostelling InternationalHotel 373 Fifth Ave.*
Hotel 99*Hotel BelleclaireHotel Carter (closed for
renovations)Hotel ChandlerHotel DeauvilleHotel EdisonHotel Elysée*Hotel Five44Hotel GiraffeHotel Hugo*Hotel Indigo*
Hotel MelaHotel MetroHotel on RivingtonHotel Pennsylvania*Hotel Plaza Athénée*Hotel StanfordHotel Verite (closed for renovations)Hotel Vetiver*Hotel WalesHotel Wolcott, The*Hudson HotelHyatt 48 Lex
Hyatt Herald Square*Hyatt Union SquareIncentra Village House
Ink 48*Inn at Irving PlaceInterContinental Hotel
Times Square
InterContinental Hotel New YorkBarclay* (closed for renovations)
Iroquois New York, The*Jade Hotel, TheJames Hotel, TheJane, TheJewel Hotel, TheJW Marriott Essex House NYKimberly HotelKitano New York, TheKnickerbocker, TheLa Maison D’Art
La Quinta ManhattanLangham Place, Fifth AvenueLe Parker MeridienLex NYC, TheLexington New York City, TheLibrary Hotel*Loews RegencyLombardy Hotel*London NYC, TheLowell, The*Lucerne HotelMandarin Oriental Hotel
Manhattan at Times Square Hotel*Manhattan Club, TheManhattan NYCManhattan West HotelMansfield Hotel*Marcel, The*Maritime Hotel, TheMark Hotel, TheMarmara-Manhattan, The*Marrakech Hotel, The*Marriott Fairfield Inn and Suites
W. 33rd St.
Martha WashingtonMave HotelMercer, The
Michelangelo, The*Milford Plaza Hotel*Millennium Hilton, The*Millennium Broadway Hotel
New York*Mondrian SohoMorgansMuse Hotel, The*New York EDITION, The
New York Marriott Downtown*New York Marriott EastsideNew York Marriott Marquis*New York Palace, The*NH Jolly Madison (closing for
renovations)Night Hotel Times SquareNight Hotel*Nolitan HotelNomad HotelNovotel New YorkOmni Berkshire Place
On the Ave Hotel*ONE UN Plaza Hotel*
*Indicates magazine is in-room at these hotels
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Opera House Hotel *Out NYC, TheParamount Hotel*Park Central New YorkPark Hyatt New YorkPark Lane New YorkPark South Hotel*Pearl HotelPeninsula New York, ThePenn Club of New YorkPhillips Club, ThePierre New York, A Taj Hotel, The*Plaza, ThePOD 39 HotelPOD HotelPremier, ThePrinceton Club of New York, The*Quin, TheRadisson Martinique on BroadwayRenaissance New York Hotel 57Renaissance New York Hotel
Times Square*
Residence Inn Marriott 48th & LexResidence Inn Marriott
Times Square, TheRitz-Carlton New York, Battery
Park, TheRitz-Carlton New York, Central
Park, TheRitz-Carlton, Westchester, TheRiver Club*Riverside Tower HotelRockefeller Center Hotel*Roger New YorkRoger Smith HotelRoom Mate GraceRoosevelt Hotel, TheRoyalton
Salisbury HotelSan Carlos Hotel*Sanctuary, TheSetai ClubSeton HotelShelburne NYC*Sheraton New York Hotel
and Towers*Sheraton Tribeca*Sherry-Netherland Hotel, The*Shoreham HotelSIXTY LES
Skyline HotelSMYTH HotelSofitel New YorkSoHo Grand Hotel, TheSoHo House New York, TheSolita SoHo Hotel*St. James HotelSt. Regis New YorkStandard East VillageStandard New YorkStaybridge SuitesStrand Hotel, The*
Surrey, The*Sutton Court Hotel
Time, TheTribeca BluTribeca Grand HotelTrump International Hotel & Tower
Trump SohoTuscany, TheUniversity Club*Viceroy, TheW DowntownW HobokenW New YorkW Times SquareW Union SquareWaldorf Astoria, The*Waldorf Towers, TheWarwick New York, The*
Washington Jefferson Hotel*Washington SquareWellington HotelWest 57th Street, by HiltonWestHouse HotelWestin Governor Morris, TheWestin New York at Times Square*Westin New York Grand Central,
TheWingate by Wyndham (W. 35th)Wyndham Garden (W. 36th)*Wyndham Garden (W. 58th)
Wyndham Garden Inn ChelseaWyndham Midtown 45Wyndham New YorkerYale Club of New York City, The*Yotel New York Brooklyn/Queens/Long Island/Staten IslandAloft Brooklyn*Box House Hotel, The *Best Western Brooklyn BayBest Western Gregory Hotel
Comfort Inn — Crescent St.Comfort Inn JFK
Condor HotelCrowne Plaza LaGuardia Airport
Fairfield Inn (LIC)Fairfield Inn and Suites Brooklyn
Fairfield Inn & Suites LICFairfield Inn Marriott (Jamaica)Garden City HotelGarden Inn & Suites (Jamaica)Hampton Inn — LaGuardiaHenry Norman HotelHilton Garden Inn — Queens/JFK
AirportHilton New York JFKHome2 Suites by Hilton (LIC)Holiday Inn Express BrooklynHoliday Inn Express JFK
Holiday Inn LaGuardia*Holiday Inn Manhattan View (LIC)Hotel Allegria (Long Beach)Hotel Indigo BrooklynHotel Le Bleu*LaGuardia Marriott CourtyardMarco Hotel LaGuardiaNew York Marriott Brooklyn Bridge
HotelNU HotelNY Moore HostelParc Hotel, The*
Pointe Plaza HotelQ4 HotelRamada Staten IslandSheraton Brooklyn*Super 8 BrooklynWingate Inn & Suites at LaGuardia*Z Hotel New York (LIC)
New Jersey HotelsClarion Hotel Empire
MeadowlandsClinton Inn Hotel*
DoubleTree by Hilton Fort Lee—George Washington Bridge
*Indicates magazine is in-room at these hotels
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Doubletree by Hilton Jersey City*
Hampton Inn CarlstadtHilton Hasbrouck HeightsHilton at Newark*
Hilton Short Hills* Holland Motor Lodge, Jersey CityHoliday Inn, Harmon MeadowHoliday Inn, Hasbrook HeightsHoliday Inn Express, ParamusHyatt Regency Jersey CityLaQuinta Inn & Suites, MeadowlandsMadison HotelOakwood Corporate Housing
Jersey CityRenaissance Meadowlands*
Renaissance Newark Airport
Sheraton Crossroads MahwahSheraton Edison Hotel RaritanCenter NJ*
Sheraton at Newark AirportSheraton Parsippany
Springhill Suites by MarriottW Hotel, HobokenWestin Jersey CityWestminster Hotel
Connecticut HotelsCompass Furnished Apartments
Hilton Stamford HotelHoliday Inn Select Stamford*
Stamford Marriott Hotel*
Corporate HousingAlternative Business AccommodationsAKA: Central ParkAKA: Sutton PlaceAKA: Times SquareAKA: United Nations (closed until
August, 2015)Bridgestreet Corporate Housing
Churchill Corporate HousingExecustay by Marriott
Furnished QuartersMaison InternationalNectar at The NashNYC-JC Luxury Suites
Oakwood Corporate HousingGlobe QuartersRadio City ApartmentsSuites at Silver Towers
Airlines: In-Flight and/orVIP LoungesAir France Lounges at:
Charles De Gaulle, Orly & JFKAmerican Airlines Gate Service in:
London, Brussels, Paris,Frankfurt & Zurich
AMEX Centurion Lounge –Mexico City Airport, BritishAirways Lounges at: Heathrow,Manchester, Gatwick & JFK (alsoserves as the main lounge forCathay Pacific, Iberia, All NipponAirways, Qantas)
Centurion Club Lounge – AmericanExpress Travel & LifestyleServices
EL AL: On aircraft and at JFKContinental Airlines Presidents
Club at NewarkEmirates Lounge at JFKEOS/MAXjet Lounges at:
Stansted, UKEtihad AirlinesSwiss International AirlinesTeterboro Airport
United Airlines Red Carpet Club at:JFK, LaGuardia and Newark
Virgin Atlantic Lounges at:Heathrow, Gatwick, JFK &Newark
Consulates & MissionsPermanent Mission of Algeria
to the U.N.Permanent Mission of Belgium
to the U.N.Permanent Mission of Germany to
the U.N.Permanent Mission of Russia
to the U.N.
Conventions/Trade Shows/Special EventsAffordable Art FairArchitectural Digest Home
Design ShowBig Apple Greeter Fundraisers
City Harvest FundraisersGLBT Expo at Jacob K. Javits
Convention CenterGrand GourmetHotel/Motel & Restaurant Show at
Jacob K. Javits Convention CenterNew York Times Travel Show at
Jacob K. Javits Convention CenterSolstice In Times SquareTaste of Times SquareWinter’s Eve
Corporations In New York City5 Penn Plaza111 Eight AvenueCapital OneLuxury Attaché CorporateTOWN Residential 5th AveTOWN Residential Astor PlaceTOWN Residential FIDITOWN Residential SohoUK Trade & InvestmentUnited NationsSecratariat Building
Residential90 Washington170 East End325 Fifth Ave.681 Fifth Ave.Abigail Michaels ConciergeAnthem, TheAtlas Building
Avalon Riverview, Long Island City,TheBaxter Street Development
Company, LLCDJK ResidentialDouglas Elliman Real EstateFoundry ResidentialHeritage at Trump PlaceMadison Belvedere, TheManhattan HouseMarc, TheNicoleNYbG AttacheNYC-JC Suites
WIS NOS DOLORTI
ONSENIM VER ING
APRIL 2014
SHOPPING
DINING
ENTERTAINMENT
ART & ANTIQUES
MUSEUMS
MAPS
NEW YORK
IdinaMenzelReturns toBroadway
G E T N
Y C D E A
L S A N D
O F F E R S
A T
I N N E W
Y O R K
. C O MA LOOK
BACK AT1964
NATURE’S BEST
SPAS AND SHOPS
*Indicates magazine is in-room at these hotels
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OceanOne Beacon CourtOval ConciergeRitz Plaza, TheRitz Tower, TheRivertowerSheffield 57Stonehenge Village
Tribeca TowerTrump World Tower
Other Locations
34th Street Partnership9/11 Tribute Visitor CenterAAA New Jersey Motor ClubAltour American ExpressAmerican Girl PlaceAmerican Language InstituteAmerican Management AssociationAmtrak Club Acela First Class
Lounges Boston, Chicago,New York, Philadelphia,Washington, DC
Amtrak Passenger Cars on Trains
from Chicago to New YorkMontreal to New York
Barneys New YorkBeyond Group TravelBig Apple GreeterBloomingdale’s Visitor CenterBloomingdale’s SoHo Guest
Relations CenterBrooks BrothersCapricornChamber of Commerce
CliqcarDiscover NY with Kitt GarrettEmpire CLSEquinox at 54th St.
Excel Limousine Services (Queens)FAO SchwarzFederal HallFountain GalleryGem LimoGrand Central PartnershipGray Line New York
Sightseeing Visitors CenterIntrepid New YorkerJacob K. Javits Convention CenterKLS Worldwide Chauffuered
Services
Lower Eastsid BIDMadame TussaudsMacy’s Visitor CenterMemorial Sloan Kettering Cancer
CenterNew World TravelNew York Airport Shuttle (City
Experts Desk)New York Athletic ClubNew York City College of
Technology
New York Presbyterian GuestFacility*
New York Presbyterian/ColumbiaNew York Presbyterian Weill
Cornell Hospital CampusNYC & Company KiosksChinatown, Financial
District and HarlemNYC & Company Visitors CenterNYUQueen Mary 2Rossini’sSaks Fifth AvenueShops at Columbus Circle, TheShrine NYCSurfside Marina 3 at Chelsea Piers
Tent & TrailsThomas Cook India Ltd.Times Square Visitor CenterTravelex Worldwide Money
(multiple locations)Upper Manhattan Empowerment
ZoneUSO Metropolitan NY Port Auhority
TerminalWempe Jewelers
*Indicates magazine is in-room at these hotels
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Editorial Calendar2015 IN NEW YORK MAGAZINE
IN EVERY ISSUESKYLINE
This splashy opening editorial spread gives readersa behind-the-scenes glance at notable, timelycultural events.CALENDARSProvides readers with a snapshot of dailyhappenings throughout the city for the next threemonths, as an enticement to return to the city.YOUR PERSONAL CONCIERGEPresented in a Q&A format, the city’s leadingconcierges give their insider tips on what to see,where to go and what to do in NYC.MAPThe large foldout map offers travelers up-to-datesubway maps and an address locator.
JANUARY What’s NewPLUS: Art and Antiques
FEBRUARY Special Dining IssuePLUS: Romantic Gifts
MARCH Editors’ Picks, By NeighborhoodPLUS: Art and Antiques and City of Jazz
APRIL Spring Fashion
MAY Special Dining Issue
JUNE High-tech Goods and Services
JULY Chic Shopping Uptown and DownPLUS: Where Celebrity Kids Go
AUGUST Travelers Ultimate Bucket Itinerary
SEPTEMBER Fall FashionPLUS: Lower Manhattan
OCTOBER Fall for Beauty
NOVEMBER Special Dining Issue
DECEMBER Special Gift Guide Issue
This must-have visitor magazine (circulation 141,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleriesand more in every issue. Below is an overview of our planned feature stories. You’ll find all this content and more at innewyork.com.
JANUARY: What's New
JANUARY 2014
City’sGoldenGirl
SJP
SHOPPING
DINING
ENTERTAINMENT
ART & ANTIQUES
MUSEUMS
MAPS
NEW YORK
SPECIAL
SUPER BOWL
COVERAGE
CULTURE ON THE
CUTTING EDGE
INNEWYORK.COM
Sarah Jessica Parker
Sparkles Onstage
APRIL: Spring Fashion
WIS NOS DOLORTI
ONSENIM VER ING
APRIL 2014
SHOPPING
DINING
ENTERTAINMENT
ART & ANTIQUES
MUSEUMS
MAPS
NEW YORK
IdinaMenzelReturns toBroadway
G E T N
Y C D E
A L S A
N D O F F E
R S A T
I N N E
W Y O R K . C
O MA LOOK
BACK AT1964
NATURE’S BEST
SPAS AND SHOPS
FEBRUARY: Special Dining Issue MAY: Special Dining IssueMARCH: Editors' Picks,
By Neighborhood
JUNE: High-tech Goods and Services
JULY: Chic Shopping Uptownand Down
OCTOBER: Fall for BeautyAUGUST: Travelers UltimateBucket Itinerary
NOVEMBER: Special Dining IssueSEPTEMBER: Fall Fashion DECEMBER: Special Gift Guide Issue
innewyork.com
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Advertising Rates, Size, Specs and Schedules2015 IN NEW YORK MAGAZINE
where®
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innewyork.com
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UNIT 1 X 3X 6X 9X 12X Full Page $12,360 $11,740 $10,955 $10070 $8,530
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16” x 10 3/4” - Trim
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ISSUE AD CLOSE MATERIALS DUE
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APRIL FEB. 20 FEB. 27MAY MARCH 20 MARCH 27
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2015 IN NEW YORK MAGAZINE
innewyork.com
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