MEDIA KIT

indoorDIRECT, named on Adweek’s Top 10 Hot List, owns and operates the Restaurant Entertainment

Network in soon to be nearly 2,500 Quick Serve Restaurants (QSRs) throughout the country, and entertains

more than 36 million dining room guests per month. The Restaurant Entertainment Network features two

distinct hosted shows, theBITE and theBITE Weekend, a mix of music, entertainment, sports, technology,

lifestyle and family-friendly content.

We place two LCD flat screens in the restaurant dining room

that air a hosted mix of content and advertising.

Generic and customized content can tailor the programming

according to store demographics (including multi-lingual

options).

While the restaurant customers are sitting in the dining

room, you can promote and reinforce:

Typically, the screens are installed at three

touch points throughout the restaurant to

maximize the diner’s viewing impact.

One screen is placed at the order counter

or the Point of Sale.

Two screens are strategically placed in

the dining room to make up the Dining

Room Network.

• Traditional Commercial Placement

• Branded Content

• Geo-targeted Calls to Action

• Hosted Integration & Product placement

• Mobile Extensions

• In-Store Promotions (trayliners, table tents, window decals and sampling)

Full motion digital promotions solutions placed at the point

of sale.

You can use the Point of Purchase Screen to showcase calls-

to-action like visiting a website, integrating mobile and social

media campaigns and TV tune-in messages.

Nielsen research shows that the promotional screen has a

significant affect on consumer behavior.

DINING ROOM NETWORK

SCREEN PLACEMENT

POINT OF SALE NETWORK

Dining RoomLocation 1

Dining RoomLocation 2

PromotionBoardLocation

Dining RoomLocation 1

Dining RoomLocation 2

PromotionBoardLocation

WE COVER 8

OF THE TOP 10

DMAs.

THE NETWORK

GARNERS

MORE THAN

21 MILLION

IMPRESSIONS

MONTHLY.

Audience numbers based on current store count/per market.

CURRENT 2011 DISTRIBUTION

RESTAURANT PARTNERS

CONTENT PARTNERS

26 Indianapolis

35TOTAL LOCATIONS

18 Denver

39TOTAL LOCATIONS

21 St. Louis

58TOTAL LOCATIONS

1 New York

18TOTAL LOCATIONS

Los Angeles

181TOTAL LOCATIONS

2

24 Baltimore

57TOTAL LOCATIONS

Washington D.C.

92TOTAL LOCATIONS

9

San Francisco

107TOTAL LOCATIONS

6

San Diego

62TOTAL LOCATIONS

27

Phoenix

66TOTAL LOCATIONS

12

Dallas/Ft.Worth

63TOTAL LOCATIONS

5

Houston

5TOTAL LOCATIONS

10 Nashville

48TOTAL LOCATIONS

30

Atlanta

35TOTAL LOCATIONS

8 Charlotte

30TOTAL LOCATIONS

25

Tampa

51TOTAL LOCATIONS

13

Partial List

50% have children/teens at home Average HHI Average dwell time in the dining room

AUDIENCE PROFILE

IMPORTANT FINDINGS

Core Demographic: A18-49

Source: 2009 Nielsen Audience Survey

of viewers feel theBITE is a smart way to advertise

65 %

are more likely to pay attention to a commercial on theBITE

than in movie theaters

40 %

48 %

25$70k

52 %

minutes

recalled at least one ad

53 %

are more likely to buy a product/service advertised on theBITE than on TV at home

33 %

of viewers were more interested in tuning in to a TV show

advertised on the theBITE.

64%

watched the program

79%

CONTACT:Brian Hasenbauer, Vice President of Marketing | Bhasenbauer@indoordirect.com | 214.580.4920

DINING ROOM SCREENS

POINT OF SALE SCREENS

MEDIA ASSET DELIVERY

FTP

If you are using a web browser go to: http://internal.indoordirect.com

If you are using an FTP client go to: 174.46.36.99

A custom login and password will be provided by Diane Leland. Please contact Diane at 214.580.4934 or dleland@indoordirect.com

Please do not send files over 1 GB in size to our FTP Server due to storage allocation. For alternate delivery methods for larger files, please contact Lisa King at 214.580.4922 or lking@indoordirect.com

POSTAL MAIL

Tape Format: Standard Definition NTSC on Beta SP

Please ship to: indoorDIRECTAttn: Lisa King12404 Park Central Drive, Ste. 301Dallas, TX 75251

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Advertisement Specifications

MAIN CONTENT WINDOW

Standard DefinitionFile Type: Quicktime (.mov) or MPEG-4 (.mp4)Codec: H.264Frame Rate: 29.97 fpsResolution: 720 x 480

High DefinitionFile Type: Quicktime (.mov) or MPEG-4 (.mp4)Codec: H.264Frame Rate: 29.97 fpsResolution: 1280 x 720 (720p)

DINING COMPANION BANNER

File Type: .jpeg, .png or .swfBanner Dimensions: 475 x 360Color Space/Mode: RGB Resolution: Still Images: 300 dpi Animated: 72 dpi

WEATHER OVERLAY

File Type: .png, .psd, .eps, .jpeg or .gif or template selection infoResolution: 300 dpiDimensions: 475 x 225

Weather Logo OnlyDimensions: 153 x 106

TICKER LOGO

File Type: .pngDimensions: 186 x 69Resolution: 300 dpi

POINT-OF-SALE COMPANION BANNER

File Type: .jpeg, .png or .swfBanner Dimensions: 486 x 582Color Space/Mode: RGB Resolution: Still Images: 300 dpi Animated: 72 dpi

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Media must be submitted at least (5) five business days prior to run date

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