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Customer Servicepowered by SAP CRM and Fiori
Paweł SkibaApollogic.com
Solution overview
SAP Contact Center
Covers multiple communication channels including:
• Phone calls
• Chat
• Sms
• 3rd parties (i.e. FB messanger)
and transfers data to SAP CRM
SAP Customer Relationship Management & SAP Fiori
Provides customer care key features:
• Customer master data management
• Interactions history
• Ticketing
• SLA measurement
• E2E processes i.e. complaints or returns
• Integration with external systems i.e. ERP
All available with rapid search algorithms thru modern web applications
Next generation UX & role based approach
Multiple non-intuitive SAPGui transactions vs contextual, role based single Fiori view
vs
Intuitive single point of entry – SAP Fiori Launchpad
Easy access to customers, tickets and
interactions
Single click opens SAP CC reporting panel
Phone calls management
Incoming call is shown on top of the app. If phone number exists in the
system, customer card opensautomaticaly after answering the call
Custom CC Fiori Bar is always visible on the bottom of the screen. Shows number of awaiting calls, guidelines for consultants and allow consultant’s status to be changed.
HANA-based search algorithms
Search moved from ABAP layer to HANA database layer provides rapid
sorting, searching and filtering options for huge customer data volume
Service monitoring & tickets overview
Tickets list provides crutial data to make sure that customer care is on the right track:
Due date
and SLA value
keep consultants
focused on the priorities
Customer satisfation survey keeps motivation on highest level
Ticket details
Complete overview of the service case on a single screen including access to
communication history, attachments and the most important details
Interaction details
Every single phone call, e-mail or chat message is being stored and classified,
providing complete communication history of the customer
Relations between CRM objects
• Any Interaction might be connected with any Ticket, so communication
history is consistent for each service case
• Any Ticket might be connected with any other Ticket, so all related or
returning cases are tracked
End-to-End processes within single Fiori app
Consultants are simply guided thru complete complaint or return proces by
answering yes/no questions and filling necessary data prompted by the app
Implementation process
1. Workshop with end-users
2. Defining project scope and backlog
3. Implementation of the software core (MVP):
• Ticketing
• Communication (phone and e-mail)
• Customers data management
4. Verification of project scope and backlog
5. Implementation of customer dedicated features:
• Complex E2E processes
• Integration with external systems
• Additional communication channels (i.e. chat)
Main features summary
• Customer master data enriched by marketing attributes & custom flags
• Interactions management covering multiple communication channels
• Ticketing system facilitating service cases solving
• Complete communication history for each customer and each case
• Customer satisfaction survey based on SMS and e-mail channels
• HANA-based algorithms providing rapid search functionalities
• Automatic customer recognition based on phone numer or e-mail address
• Bidirectional relations between customer, tickets and interactions
• E2E processes (complaints / returns) performed within Fiori apps
Possible integrations with external systems
• SAP CAR – best provider for transactional data extracted from ERP systems
• SAP Hybris Marketing – customers’ replication / interactions push
• SAP Hybris Commerce – customers’ replication / external tickets creation and update
• SAP ERP – migration of customers and products
• 3rd party ERP systems – migration of customers and products
• BI systems – SAP CRM is not a reporting system, but contains important data which
might be used by external BI systems for reports generation