map media kit 2015
TRANSCRIPT
-
8/20/2019 MAP Media Kit 2015
1/8
wheretraveler.com
Where® Maps offer the single best visual
overview of the city. A must-have for visitors
on the go and an essential resource for
hotel concierges. Accurate, up-to-date and
visually appealing, Where Maps provide
the most direct, user-friendly route to the
city’s top sights, shops, restaurants and
entertainment options.
Where Maps include neighborhood-
highlighted city, theater and subway
maps, as well as traveler-friendly navigation
tools. Published in 22 U.S. markets,
Where Maps have a total annual circulation
of 12.8 million.
UNIQUE TO WHERE® MAPS
• The city’s most informative visitor map
• Found in 22 cities
• Annual circulation of 12.8 million
Full-Size Rack Maps
MapNEW YORK CITY SUMMER2014
INNEWYORK.COM
SUBWAY MAP
THEATER MAP
Illustration byJoe Brewton
NEWYORK
®
The Concierge’s Partner2015 WHERE® MAPS
-
8/20/2019 MAP Media Kit 2015
2/8
Distribution
2015 WHERE® IN NEW YORK MAP
wheretraveler.com
Proudly distributed at these locations:
Airports
JFK International AirportJet Blue Terminal, 1 KioskTerminal 1 North and
South End:Air FranceAlitaliaJapan AirlineKorea AirLufthansa
OlympicSaudi Arabian Airlines
Arrivals Building Terminal 4:Aer LingusAir IndiaContinentalEgyptairEI AIEmiratesJet Blue (San Juan)North AmericanNorth West
SingaporeVirgin AtlanticNational Car Rental
Dollar Rent A CarTerminal 4:
NYC Airporter Desk
LaGuardia AirportCentral Terminal Building and
Arrivals, 12 KiosksCentral Terminal:
Air CanadaAmerica WestAmerican EagleContinentalJet BlueMidwestSpirit
Delta Airlines TerminalMarine Air Terminal Main Course
US Airways Arrivals East andWestUS Airways Shuttle-Departures
Main Level/ArrivalsAvis Car RentalDollar Rent A Car
Newark International AirportJet Aviation BuildingTerminal A East and West:
Air CanadaAlaska AirlinesAmerican
Jet BlueUnited
3 million maps distributed to travelers annually
Full-Size Rack Maps
MapSUMMER 2013
NEWYORK
YSTREET ATOEAS -TO-USE
LOC R
Theater Map
New York City
INNEWYORK.COM
Subway Map
YEAS -TO-USESTREET ATOLOC R
NEWYORK
-
8/20/2019 MAP Media Kit 2015
3/8
wheretraveler.com
Terminal B Bottom andMain Level Arrivals:Air FranceAlitalia
British AirwaysDeltaEl AlL’AvionNorthwestVirgin Atlantic
Terminal C:Continental Express Jet
Corporate HousingAKA: Central ParkAlternative Business
AccommodationsBridgeStreet WorldwideFurnished Quarters
French Quarters Guest ApartmentsMarriott ExecuStayThe Nash — Oakwood Extended
Stay
Oakwood Worldwide
New York City Hotels414 Hotel50 NYC6 Columbus, A SIXTY HotelAloft Downtown—Financial DistrictAmeritaniaAmsterdam Court, TheAnthemArcher New York HotelAstor on the Park
Baccarat Hotel and ResidencesBedfordBelnord Hotel, TheBentley HotelBest Western Arena HotelBest Western ConventionBest Western PresidentBlakely New York HotelBlue Moon HotelBowery HotelBryant Park HotelBuckingham Hotel, TheCarlton Hotel, TheCasablancaChambersChelsea SavoyCity Rooms NYCCitizenMClarion Hotel Park Ave.Club QuartersClub Quarters DowntownClub Quarters Grand CentralClub Quarters World Trade CenterComfort Inn — W. 25th St.Comfort Inn — W. 36th St.Comfort Inn — W. 39th St.Comfort Inn — W. 46th St.
Comfort Inn — W. 71st St.Cornell Club, TheCosmopolitan HotelCourt, The
Courtyard by Marriott EastCourtyard by Marriott Fifth Ave.Courtyard by Marriott Times
SquareCourtyard by Marriott Upper East
SideCrosby Street Hotel, TheCrowne Plaza Times Square
ManhattanDistrikt HotelDoubleTree Metropolitan Hotel
New York
DoubleTree Times SquareDream HotelDumont NYCDylan HotelEast Village HotelEdge Hotel, TheElement Times SquareEmpire HotelEnvoy ClubExcelsior, TheFairfield Inn and Suites LICFairfield Inn & Suites Manhattan
Financial DistrictFairfield Inn by Marriott TimesSquare
FIT HotelsFitzpatrick Grand CentralFitzpatrick ManhattanFour Points by Sheraton SoHoFour Points by Sheraton Times
SquareGansevoort Meatpacking NYCGansevoort Park Avenue NYCGem Hotel Chelsea, The
Gem Hotel SoHoGem Midtown WestGershwin, The
Gild HallHampton InnHampton Inn — Pearl St.Hampton Inn Chelsea
Hampton Inn Manhattan SoHoHampton Inn Manhattan Times
Square NorthHampton Inn Manhattan/
Downtown Financial CenterHampton Inn W. 24th St.Hampton Inn W. 31st St.Harvard Club, TheHerald Square HotelHilton Garden Inn New York/
Midtown Park AvenueHilton Garden Inn, W. 35th St.
Hilton Manhattan EastHilton New York Fashion DistrictHilton Times SquareHoliday Inn DowntownHoliday Inn Express JFKHoliday Inn Express Manhattan
West SideHoliday Inn Express W. 29th St.Holiday Inn Express W. 45th St.Holiday Inn Financial DistrictHoliday Inn LaGuardiaHoliday Inn LES
Holiday Inn Midtown W. 57th St.Home2Suites by HiltonHotel 31Hotel 373 Fifth Ave.Hotel 41Hotel at Times Square, TheHotel BeaconHotel BelleclaireHotel CarterHotel ChandlerHotel DeauvilleHotel East Houston
Hotel ElyséeHotel Five44
-
8/20/2019 MAP Media Kit 2015
4/8
wheretraveler.com
Hotel IndigoHotel MelaHotel on RivingtonHotel Pennsylvania
Hôtel Plaza Athénée New YorkHotel VeriteHotel WalesHotel WolcottHoward Johnson ExpressHudson, TheHyatt Union SquareInk 48Inn at Irving PlaceInn on 23rdInterContinental New York Barclay,
The (closed for renovations)
InterContinental New York TimesSquare, The
Iroquois New York, TheJade Hotel, TheJames New York, TheJane Hotel, TheJazz on Columbus CircleJazz on the ParkJewel Hotel, TheJW Marriott Essex House NYKimberly, TheKing and Grove
Kitano New York, TheLa Quinta ManhattanLangham Place, Fifth AvenueLatham HotelLe Parker Meridien NYLex NYC, TheLexington NYC, TheLibrary, TheLoews RegencyLombardy HotelLondon NYC, TheLowell, The
Ludlow HotelMandarin Oriental, New York
Manhattan BroadwayManhattan Centre HotelManhattan Club, TheManhattan West Hotel
Mansfield HotelMarcel, TheMark, TheMarmara-Manhattan, TheMayfair New YorkMercer, TheMilburn HotelMilford Plaza HotelMondrian Soho HotelMorningside InnMurray Hill SuitesMuse, The
New York Hilton MidtownNew York Hostels IncNew York Marriott DowntownNew York Marriott East SideNew York Marriott Marquis Times
SquareNew York Palace, TheNewton HotelNH Jolly Madison Towers (closing
for renovations)Night HotelNomad Hotel
NovotelOmni Berkshire PlaceOpera House HotelParamount HotelPark 79 HotelPark Central New York, ThePark Lane Hotel, ThePark South HotelPhillips ClubPOD HotelPrinceton Club of New York, TheRadisson Lexington Hotel
New YorkRadisson Martinique on Broadway
Renaissance New York Hotel 57River ClubRoger Smith HotelRoger, The
Room Mate GraceRoyaltonSalisbury HotelSan Carlos HotelSanctuary, TheSeton HotelShelburne NYCSheraton New York Hotel & TowersSherry-Netherland, TheShoreham, TheSIXTY LESSmyth Tribeca
Sofitel New YorkSt. James HotelSt. Marks HotelStandard East VillageStandard New YorkStay HotelStrand Hotel, TheSurrey, TheSutton Court HotelTime HotelTravel InnTribeca Grand Hotel
Trump International Hotel &Tower® New YorkTrump TowerTuscany, TheTwin AmericaUnion League Club, TheUniversity Club of New YorkViceroy New YorkW New YorkW New York—Times SquareW New York—Union SquareWaldorf Astoria New York
Waldorf Towers, TheWall Street Inn, The
Wanderer’s InnWashington Jefferson HotelWashington Square HotelWellington Hotel
WestHouse HotelWestin Governor Morris, TheWyndham Garden (W. 24th)Wyndham Garden (W. 58th)Wyndham Garden Inn ChelseaWyndham Midtown 45
Brooklyn/Queens/Long IslandBest Western Gregory HotelBox House Hotel, TheComfort Inn JFKCrowne Plaza Laguardia Airport
Fairfield Inn (LIC)Fairfield Inn and Suites Brooklyn
Map
SUMMER 2013
NEWYORK
YSTREET ATOEAS -TO-USE
LOC R
Theater Map
New York City
INNEWYORK.COM
Subway Map
YEAS -TO-USESTREET ATOLOC R
NEWYORK
-
8/20/2019 MAP Media Kit 2015
5/8
wheretraveler.com
Four Points by Sheraton LICHampton Inn — LaGuardiaHoliday Inn Express BrooklynHoliday Inn Manhattan View (LIC)
Moore Hotel BrooklynNY Moore HostelNew York Marriott at the Brooklyn
BridgePointe Plaza HotelWyndham Garden Brooklyn Sunset
Park
New Jersey HotelsCandlewood Suites Jersey CityClinton Inn HotelCrowne Plaza Hotel
Seacaucus-MeadowlandsDoubleTree by Hilton Fort Lee—George Washington Bridge
Doubletree by Hilton Jersey CityDoubletree New JerseyHilton Garden Inn Ridgefield ParkHilton Hasbrouck Heights
Hilton Newark AirportHilton Short Hills NJHoliday Inn Hasbrouck HeightsHoliday Inn Express New JerseyHyatt Regency Jersey CityMadison HotelNewport Yacht Club & Marina
Jersey CityNYC–JC Luxury Suites Jersey CityOakwood Corporate Housing
Jersey CitySheraton Crossroads Mahwah
Sheraton MeadowlandsSheraton Newark Airport HotelSheraton Parsippany HotelSpringHill Suites by MarriottW HobokenWestminster Hotel, The
(Livingston)
Connecticut HotelsHoliday Inn Select, StamfordStamford Marriott Hotel & Spa
Major New York City Events,
Trade Shows & ConventionsAmerican Crafts Festival
at Lincoln CenterBig Apple Greeter FundraisersCity Harvest FundraisersGLBT Expo at Jacob K. Javits
Convention CenterGrand GourmetHotel/Motel & Restaurant Show at
Jacob K. Javits Convention CenterNew York Times Travel Show at
Jacob K. Javits Convention Center
Taste of Times SquareWinter’s Eve
Tour Operators /Travel AgenciesAllied T Pro (largest receptive Tour
Operator in U.S.A.)AmericanTours International
Ar-Col Travel Arrangements, Inc.Bursch TravelCarte Postale Tours/Thomas Cook
CanadaCIG North AmericaDiscover New York with
Kitt GarrettEvent Travel SolutionsEuro TravelFirst Incentive Travel (NY)Five A Tours Incentives PlannersFocus Travel
GoGo Worldwide VacationsGoGo Receptive ServicesNew World TravelPRA Destination ManagementRMP TravelShackman Associates New YorkTravel Connection with Russ HeadUSA BoundVisit America, IncWindsor Travel (Houston, TX)
Additional Locations34th Street Partnership
(Penn Station)AIG InsuranceAvalon Riverview BuildingBig Apple GreeterBloomingdale’s Visitors CenterCity Hall InformationCliqcarDJK ResidentialEquinox FitnessFAO SchwarzFederal HallGlobe QuartersGrand Central Partnership
Gray Line New YorkSightseeing Visitors Center
Intrepid New YorkerLa Maison d’Art
Lincoln Square BIDMacy’s Visitors CenterMadison BelvedereNew York Presbyterian
Guest FacilityNY Presbyterian Hospital
W Cornell CampusNew York University
Student Resource CenterNew York Water Taxi: Tour & Travel
Partner – reaching millions oflocals on boats and ticket booth
locationsNorthway—Saratoga Travel CenterNYC & Company Visitors CenterOh Show Ticket BookingOPEN LOOP New YorkOne Beacon Court Residential
BuildingSaks Fifth Avenue Ambassador
DeskSheffield 57 Residential BuildingShoe ParlorShops at Columbus Circle, The
Suites at Silver TowersTravelexTwin AmericaUnited Airlines Red Carpet ClubUpper Manhattan Empowerment
ZoneWempeWorld Windows
-
8/20/2019 MAP Media Kit 2015
6/8
2015 WHERE® IN NEW YORK MAP
wheretraveler.com
Ad Rates, Closing and Publishing Dates
One Map. 54.3 Million Experiences.
Every year, 54.3 million visitors spend almost $39.4billion in New York, and Where® IN New York Mapguides these travelers around town, influencingtheir dining, shopping and entertainment selec-tions. More than 3 million maps are distributed tomore than 300 concierge and information desks inthe city throughout the year. Featuring New York
City neighborhood-highlighted city, theater andsubway maps, as well as traveler-friendly navigationtools, Where® IN New York Map is a convenient anduser-friendly guide for the city’s most active visitors.
Where® IN New York Map Benefits
Y Where Maps is a trusted brand, guiding visitorsin 22 cities nationwide.
Y It’s cost effective, connecting you with the visitormarket at a low CPM.
Y Repeat exposure—visitors will useWhere® IN New York Map many times duringtheir trip.
Y An address locator pinpointing your locationwill bring visitors directly to your door.
Source: NYC & Company
Having your advertisementprominently displayed inWhere® IN New York Map,
guarantees that travelers willknow about your businessand how to find you.ADVERTISING DEADLINES
ISSUE AD CLOSE MATERIALS DUE
MARCH JAN. 21 JAN. 23JUNE APRIL 21 APRIL 24SEPTEMBER JULY 21 JULY 24DECEMBER OCT. 21 OCT. 23
SIZE INCLUDES 1X 4X
1 Full Panel Map Coordinates $14,640 $13,175*and Diamond Locator
1/2 Panel Map Coordinates $9,475 $8,530*(only theatre side) and Diamond Locator
Back Panel Map Coordinates $20,410 N/A
and Diamond Locator
-
8/20/2019 MAP Media Kit 2015
7/8
2015 WHERE® IN NEW YORK MAP
wheretraveler.com
Ad Specifications & Mechanical Requirements
*Bleed safety: Keep all live matter 1/4” from the trim size on all four sides.Map full panels b leed on 2 sides (front and b ack covers only).
All ads must conform to the dimensions above. If they do not, the ad will bemodified to fit the appropriate space at the advertiser’s expense.
Back Cover
Full Panel
3 1/8” x 8”
1/2 Panel
3 1/8" x 3 15/16"
UNIT TRIM BLEED* NON-BLEED
1 Full Panel 3 5/8" x 8 1/2" 3 3/4" x 8 5/8" 3 1/8" x 8"Back Cover 3 5/8” x 8 1/2” 3 3/4” x 8 5/8” 3 1/8” x 8”
1/2 Panel 3 1/8” x 3 15/16”
Full Panel
3 1/8" x 8"
1/2 = .5
1/8 = .125
3/4 = .75
5/8 = .625
7/8 = .875
15/16 = .9375
USEFUL MEASUREMENTS:
-
8/20/2019 MAP Media Kit 2015
8/8
2015 WHERE® IN NEW YORK MAP
wheretraveler.com
Technical Information
MECHANICAL REQUIREMENTS
• Where® is produced in accordance with accepted standards for web offset printing
(SWOP), using four-color process inks (CMYK). Please refer to these standards for more
information. You may obtain these at http://www.idealliance.org/specifications/swop/.
• No film will be accepted.
• Final digital ads should be supplied as PDF/x1-a or Press format PDFs, saved as version
1.3 (Acrobat 4.x) with high-resolution transparency flattening. Include all fonts subsetted
at 100%. These files must be created using one or more of the following software
programs only: Adobe InDesign, PhotoShop or Illustrator, and QuarkXpress. PDFs may
be generated directly from the application or distilled from PostScript files using Acrobat
Distiller. Please do not use Microsoft Publisher or Office applications as these cannotcreate acceptable PDFs.
Build your ad so that it conforms to these specifications AT FINAL SIZE:
• Image (photo) files should be 300 pixels per inch in CMYK, in Tiff or EPS formats. Onebit
images (such as black and white logos) should be minimum 600 pixels per inch.
• Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color.
• Check that the maximum total ink coverage (TAC) does not exceed 280%.
• Minimize the number of steps used to create a gradation or blend.
• Provide 1/4" bleeds (image beyond trim) in bleed ads.
• Keep all live matter 1/4” from the trim on all four sides.
• All ads must conform to the spec sheet dimensions. If they do not, the ad will be
modified to fit the appropriate space at the advertiser’s expense.
• Files must be in .zip format if compression software is used.
• Ad Proofs: We follow industry standards on press. If running a color ad, you may supply
a color proof, which we will check for content. Please note that consumer inkjets cannot
be relied upon to predict press color as the inks used are not true press colors (i.e. they
cannot always be achieved in process printing).
GENERAL INFORMATION
MVP is not responsible for nor does it guarantee the accuracy or reproduction quality of
materials that do not meet these specifications. Changes to supplied material will be made
by the publisher only on written instructions from agency or client, and such changes must
be received at least 30 days prior to cover date. MVP can accept native files in a limited
number of formats. Changes can only be made if the native files, fonts, and graphics are
supplied. MVP endeavors to comply with all advertiser’s changes. However, MVP assumes
no responsibility for errors and omissions resulting from such changes.
SHIPPING INFORMATION
ALL MATERIALS MUST BE RECEIVED ON OR BEFORE ISSUE CLOSING DATE.
CANCELLATIONS
Cancellations not received in writing prior to the space reservation date will not be accepted.
Advertisers not completing contract schedule are subject to short rate.
SHIPPING INFORMATION
Ads can be submitted on CD, DVD or via
electronic transmission. Please contact your
sales rep regarding digital transfer of ad
materials. Many of our publications can accept
materials by a proprietary web-based system
called AdDrop. Please ask your publication's
Advertising Services Coordinator for unique
private ftp credentials if AdDrop is unavailable.
We do not have a "common use" ftp site for
security reasons.MAIL TO:
Production Department
Where® IN New York
79 Madison Avenue, 8th Floor
New York, NY 10016
OR EMAIL ADS TO:
WEB ADDRESS
Be sureto include yourWeb address
in yourad creative.
Online editions will include
your ad exactly as it appearsin print, but for us to legallylink the ad to your Web site,
your Web address mustbe included in the ad.