2014 Marketing Trends

ACCORDING TO FORBESSome marketing trends that will

dominate 2014: Content marketing will be bigger than ever Social media marketing will require more diversity Image-centric content will rule Less will be more Mobile-friendly content will be a must

OUR DISCUSSIONStudent recruitment marketing trendsSocial media marketing trendsGeneral marketing trends to watch

Campus visits

Mobile

Websites

Parents

Twitter is up

Photos, video, more

Inbound marketing

What does all this mean?

WHAT DOES ALL THIS MEAN?Trust and qualityOmni-channelUser experience Integration of owned, earned and paid

Responsive delivery

Converged media, discoverability and story-first

Promotion and distribution

Print is not deadNew platformsExclusivity, discoverability

Story first

SOURCEShttp://socialtimes.com/infographic-20-marketing-trends-and-predictions-to-consider-for-2014_b137315http://socialmediatoday.com/gonzogonzo/1884651/5-social-media-marketing-trends-2014http://cdn2.hubspot.net/hub/53/file-30889984-pdf/2013_StateofInboundMarketing_FullReport.pdfhttp://www.forbes.com/sites/jaysondemers/2013/09/17/the-top-7-online-marketing-trends-that-will-dominate-2014/http://www.mediabistro.com/alltwitter/social-marketing-2014_b51228http://www.theguardian.com/media-network/media-network-blog/2013/nov/01/content-marketing-trends-2014http://www.cappex.com/media/Cappex7AdmissionMarketingTrends.pdf http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2014/http://www.slideshare.net/Pomocreative/7-digital-marketing-trends-for-2014