MEDIA KIT

AUSTRALIA’S TRUSTED BRAND NETWORK FOR HOME INSPIRATION AND CREATIVE ADVICE

TO LOVEBRAND NETWORKS

THE LATEST IN LIFESTYLE AND ENTERTAINMENT

INSPIRING FOOD IDEAS AND TRIPLE TESTED RECIPES

CREATIVE INSPIRATION & ADVICE FOR HOMEMAKERS

Featuring content from popular magazine brands that have been loved by Australian women for over 84 years, the TO LOVE brand networks deliver relevant content that speaks to Australian women across three primary passion pillars:

SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *ADOBE SOCIAL, JUNE 2017.

1.2MILLION

DIGITAL AUDIENCE EACH MONTH

4.3MILLION

SOCIAL CONNECTIONS

Homes to Love is the digital destination for home inspiration and creative advice from Australia’s trusted women’s magazine brands;

With uniquely Australia house and home content, including DIY tips and expert advice, Homes to Love is a trusted one-stop destination for passionate house-proud women.

Homes To Love is a powerhouse of trustworthy and authentically Australian homes content. We aim to provide women with an endless source of inspiration and ideas for their homes.

By combining stunning photography with comprehensive information, we offer readers an accessible and smart approach to turning their house into a home.

HOMES TO LOVEPHILOSOPHY

124KDIGITAL AUDIENCE

EACH MONTH

793K+SOCIAL

CONNECTIONS

SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *ADOBE SOCIAL, JUNE 2017.

905KCROSS PLATFORM

AUDIENCE:1 AD IN 4 MAGS + 1 MONTH DIGITAL

(15% MORE PEOPLE)

SOURCE: ROY MORGAN AUDIENCES, MARCH 2017

AUDIENCEPROFILEYOUNG FEMALE HOMEMAKERS WITH KIDSHomes to Love attracts a unique and valuable audience of young Australian women. Compared with other house and home sites, a higher proportion of the Homes to Love audience are younger women (89%), with children under 18 in the household (33%).

I lead an active life – show me a woman with children who doesn’t! They certainly

keep me busy. Between grocery shopping, planning our next holiday – I’m itching to go to the Big Apple – and keeping

everyone healthy with an organic diet, I barely have time to fit in a game of netball

I’d gladly call myself a home enthusiast and I’m always focused on keeping up-to-date with with ideas for around the house.

I’m Heather, 32, a mum and a homewares junkie. In a dream

world, my house would look like a Homes to Love feature but try telling that to my two toddlers.

You can call me a style aficionado if you like and I won’t deny quality comes

before price, whether I’m on the hunt for a new sofa or a

pair of jeans.

AUDIENCEATTITUDES

44%AGREE INFORMS THEIR OPINIONS

ON HOMES

SOURCE: BAUER SURVEY, FEBRUARY 2017

INFORMS LIFESTYLEOPINIONSThe lifestyle opinions and behaviours of the Homes to Love audience are influenced by the trusted editorial from Australian House & Garden, real living, Belle and homes+. This influence also extends to the interests and behaviours of the Food to Love audience within relevant categories as well as how they view and interact with advertising.

SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *BAUER SURVEY, FEBRUARY 2017

CONVERSION HOMES TO LOVE MARKETING OUTCOME

AWARENESS

UNDERSTANDING

BUY-IN

ADVOCACY

BUILDS RELATIONSHIPS WITH RELEVANT & ENGAGED AUDIENCES WITH A VAST SOCIAL FOLLOWING:

• Connect with women (89%), under 30 (47%), with children under 18 in the household (33%).

ENGAGED AWARENESS:Solution: High impact rich media

ENRICHED UNDERSTANDING:Solution: Market-leading branded content

ACTIVE CONSIDERATION:Solution: Behaviourally targeted audience segments

CONVERSION:Solution: Shoppable images and videos

SOCIAL SHARES:Solution: Social media advertising

INFORMS & INFLUENCES AUDIENCES WITH OPEN AND RECEPTIVE MINDSETS:

• 44% agree Bauer brands inform their opinions on homes*

REACHES ACTIVE AUDIENCES EAGER TO ENGAGE WITH CONTENT RELEVANT TO THEIR INTERESTS:

• Home enthusiasts who are decision makers for grocery buying (73%) & travel (69%).

CONVERTS CUSTOMERS WITH PURCHASE-INTENT WITH POWERFUL & INTEGRATED AD SOLUTIONS:

• 49% notice online ads & are 38% more likely to click on ads, than the general population*

CONNECTS WITH AUDIENCES WHO ACTIVELY SHARE ADVERTISER CONTENT WITH THEIR SOCIAL SPHERE:

• 90% talk about content from Bauer brands with friends*

ACT

CONVERTS CUSTOMERSHomes to Love delivers marketing outcomes across all stages of the customer purchase journey

SOURCE: ROY MORGAN AUDIENCES, MARCH 2017.

CATEGORY OPINIONLEADERSThe Homes to Love delivers audiences with purchase intent. They are opinion leaders who are eager to connect with their categories of interest.

FASHION

Target with ‘Fashion Forward’ audience segment

Target with ‘Beauty Addict’

audience segment

Target with ‘Health & Wellbeing’

audience segment

Target with ‘Food Lover’

audience segment

BEAUTY HEALTH FOOD

• 76% Fashion & style enthusiasts, valuing quality over price

• 88% Beauty decision maker*

• 78% Would like to lose weight

• 73% Household grocery buyer,

spending $183.50 ea. week

TRAVEL

• 73% Intend to travel in the next

12 months

Target with ‘Travel Lover’

audience segment

HOMES

• 79% Are home enthusiasts

Target with ‘House Proud’

audience segment

DIGITAL ADVERTISING SOLUTIONS

Create customers with Bauer Media’s digital solutions. Connect and

engage your customers with a range of solutions, from standard display and high impact rich media formats

across desktop and mobile platforms, to videos and EDMs.

WE CONVERT AWARENESS TO ACTIONHomes to Love allows advertisers to convert customers with a broad range of powerful and highly integrated advertising solutions.

DESKTOP & MOBILEPLATINUM |PREMIUM | CLASSIC |

VIDEOTEADS | PRE-ROLL

GUM GUM

EDMSSOLUS | EDITORIAL

MOBILE RICH MEDIAIN SKIN

SOCIAL ADVERTISING SOLUTIONS

Bauer Media’s established social media audiences and content

expertise can create customers for your brand. With an unparalleled

connection to millions of Australians, Bauer delivers engaged awareness with customised social ad solutions.

NATIVE CONTENT

SOLUTIONSCreate customers with highly

integrated and audience-first native content. Bauer Media‘s native content

solutions drive maximum reach and engagement, by positioning

your brand in a highly relevant and contextual environment.

SHOPPABLE VIDEO

PODCAST

BRANDED VIDEO

INFOGRAPHIC

BRANDED ARTICLE

FACEBOOKCANVAS

BRANDED INSTAGRAM IMAGE AND VIDEO

SHOPPABLE INSTAGRAM

SNAPCHAT

FACEBOOKLIVE

BUSY MUMS ENTERTAINM

ENT

PARE

NT

HOOD

PURE LUXURY

FA

SHIO

N FORWARD

H

EALT

H A

ND WELLBEING

FOO

D LO

VERS

BEA

UTY

ADDICT

HOUSE PROU

D

BRIDE

BARG

AIN

HUNTER TRA

VEL

LOVERS

CAREERS & FINA

NCE

AUDIENCE TARGETING SOLUTIONS

Target your customers with Bauer Media’s digital audience segments. Created by profiling the behavioural

patterns of Bauer Media’s digital audiences, Bauer Media’s audience

segments allow you to advertise directly with relevant customers.

EDITORIALCALENDAR

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Seasonal Summer

(Outdoor living)

The Simple Life(Home overhaul)

Kitchen Special (Tips & trends)

Eggscelent Easter

(Entertaining inspiration)

Winter Decorating (Seasonal

trends)

Sustainably Warm

(Efficient heating)

Milan Report (Home trend predictions)

Renovating Update

(Advice & guidance)

Spring Cleaning Blitz

(Home hacks)

Summer Decorating (Seasonal

trends)

Entertaining At Home

(Entertaining inspiration)

Christmas (Seasonal

trends)

Australia Day (Entertaining inspiration)

Back to school (Homework &

study tips)Australian House & Garden: Bi-Annual

Garden Awards (Announcement)

Gardening Focus (Advice & guidance)

Mother’s Day: Gift Guides

Travel (Weekender inspiration)

You can do it! (DIY inspiration)

Bathroom Special

(Tips & trends)

Belle: ArtStart (Call for entries)

Australian House &

Garden: Top 50 Rooms

(Readers’ choice competition)Australian

House & Garden: My Ideal House

(Announcement)

Belle: Interior Design Awards

(Finalists Announcement

& Reader’s Choice

Competition)

Take 5’s single mum of the year

Father’s Day: Gift guides

Belle: Luxury Home Builders

Awards (Announcement)

Belle: Alessi Design Awards (Call for entries)

CONTACT USNSW Brigitte Guerin 02 9282 8249 BGuerin@bauer-media.com.au

VIC Christine Lester 03 9823 6382 CLester@bauer-media.com.au

QLD Judy Taylor 07 3101 6636 JTaylor@bauer-media.com.au

SA Jo Moroney 08 8267 5032 JMoroney@bauer-media.com.au

TO LOVE